Kanbar Digital, LLC
Salary:
$75,000–$90,000 base + 5% annual bonus (based on company and department goals)
This will be in-office and remote in San Diego.
About the Role We’re looking for a Paid Media Strategist who can lead paid media accounts, own strategy across multiple advertising channels, support growth, and deliver measurable results for our clients. This role is a mix of hands‑on execution, team leadership, cross‑channel strategy, and department scaling.
You’ll manage key client accounts and develop integrated strategies across Paid Search and Paid Social.
This is a high‑ownership role for someone who loves the craft, leads by example, and cares about performance.
What You’ll Do
Serve as a strategic lead on high‑priority client accounts.
Build and optimize multi‑channel strategies tailored to client KPIs and budgets.
Present insights, growth opportunities, and quarterly business reviews.
Oversee and optimize campaigns across:
Hands On:
Paid Search:
Google Ads, Bing/Microsoft
Paid Social:
Meta, TikTok, LinkedIn, Pinterest
Oversight:
Retail Media:
Amazon Ads, Walmart Connect, Target Roundel (nice to have)
Additional:
Ensure tracking, attribution, and conversion measurement are set up correctly (GA4, GTM, pixels, server‑side when applicable).
QA creative direction and landing pages with design/content teams.
Work collaboratively with our Earned Media team across multi‑channel marketing accounts
Build playbooks and frameworks for campaign setup, optimization, and testing.
Support business development with proposals, media plans, and pitch materials.
Contribute to agency thought leadership by sharing learnings, trends, and case studies.
What You Bring
4+ years of paid media experience, including agency experience (required).
Deep hands‑on expertise in Google/Microsoft Ads and Meta Ads.
Strong analytical skills - comfortable with data, KPIs, and ROI modeling.
Experience managing people, processes, and cross‑functional collaboration.
Excellent communication skills and confidence presenting to clients.
Comfortable in a fast‑moving environment with shifting priorities and multiple accounts.
Compensation
Annual Bonus:
5% based on company + department goals
Full benefits package
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$75,000–$90,000 base + 5% annual bonus (based on company and department goals)
This will be in-office and remote in San Diego.
About the Role We’re looking for a Paid Media Strategist who can lead paid media accounts, own strategy across multiple advertising channels, support growth, and deliver measurable results for our clients. This role is a mix of hands‑on execution, team leadership, cross‑channel strategy, and department scaling.
You’ll manage key client accounts and develop integrated strategies across Paid Search and Paid Social.
This is a high‑ownership role for someone who loves the craft, leads by example, and cares about performance.
What You’ll Do
Serve as a strategic lead on high‑priority client accounts.
Build and optimize multi‑channel strategies tailored to client KPIs and budgets.
Present insights, growth opportunities, and quarterly business reviews.
Oversee and optimize campaigns across:
Hands On:
Paid Search:
Google Ads, Bing/Microsoft
Paid Social:
Meta, TikTok, LinkedIn, Pinterest
Oversight:
Retail Media:
Amazon Ads, Walmart Connect, Target Roundel (nice to have)
Additional:
Ensure tracking, attribution, and conversion measurement are set up correctly (GA4, GTM, pixels, server‑side when applicable).
QA creative direction and landing pages with design/content teams.
Work collaboratively with our Earned Media team across multi‑channel marketing accounts
Build playbooks and frameworks for campaign setup, optimization, and testing.
Support business development with proposals, media plans, and pitch materials.
Contribute to agency thought leadership by sharing learnings, trends, and case studies.
What You Bring
4+ years of paid media experience, including agency experience (required).
Deep hands‑on expertise in Google/Microsoft Ads and Meta Ads.
Strong analytical skills - comfortable with data, KPIs, and ROI modeling.
Experience managing people, processes, and cross‑functional collaboration.
Excellent communication skills and confidence presenting to clients.
Comfortable in a fast‑moving environment with shifting priorities and multiple accounts.
Compensation
Annual Bonus:
5% based on company + department goals
Full benefits package
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