Helio Outdoors
Digital Experience & Social Media Manager
Helio Outdoors, Stoughton, Massachusetts, us, 02072
Digital Experience & Social Media Manager
Helio Outdoors is a modern outdoor brand built on a 50‑year heritage of trusted, fun and iconic products. We’re looking for a dedicated Digital Experience & Social Media Manager to support corporate business objectives and maximize revenue and profit for Helio brands. This individual contributor reporting to the Creative Services & Marketing team will deliver best‑in‑class digital experiences, website maintenance, CRM campaign management, and social media strategy from Stoughton, MA (onsite four days a week).
Key Responsibilities
Website management: routine CMS updates, promotional banners, product availability, design, and maintenance for D2C, Amazon, Walmart, Clubs and other e‑commerce platforms.
CRM & user‑review ecosystem: manage Aurora platforms, Bazaarvoice, and vendor/agency coordination for product and retailer review syndication.
Social media strategy: oversee all Helio social media channels (Instagram, Facebook, TikTok, LinkedIn, etc.), create and schedule engaging content, manage community engagement, influencer and brand‑ambassador partnerships, and analyze performance metrics.
Content development: design digital collateral, retouch images, manage video content for e‑commerce, and report weekly updates to Marketing & Sales.
Coordinate with Sales, Operations, and design teams to ensure consistent brand guidelines and timely asset delivery.
Track and report campaign, social media, and CRM performance data to leadership.
Qualifications
Bachelor’s degree.
Minimum 4 years experience in digital marketing, web content management, and social media management.
Expert proficiency with Adobe Creative Suite (Illustrator, Photoshop, InDesign).
Intermediate HTML skills.
Experience managing multiple social media platforms and large asset libraries.
High proficiency in Microsoft Office.
Project management skills and deadline‑driven approach.
Detail‑oriented and excellent verbal/written communication.
Experience with AI tools and techniques is a plus.
Seniority Level:
Mid‑Senior
Employment type:
Full‑time
Location:
Stoughton, MA (onsite 4 days per week)
© Helio Outdoors. Equal Employment Opportunity statement: All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability, or veteran status.
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Key Responsibilities
Website management: routine CMS updates, promotional banners, product availability, design, and maintenance for D2C, Amazon, Walmart, Clubs and other e‑commerce platforms.
CRM & user‑review ecosystem: manage Aurora platforms, Bazaarvoice, and vendor/agency coordination for product and retailer review syndication.
Social media strategy: oversee all Helio social media channels (Instagram, Facebook, TikTok, LinkedIn, etc.), create and schedule engaging content, manage community engagement, influencer and brand‑ambassador partnerships, and analyze performance metrics.
Content development: design digital collateral, retouch images, manage video content for e‑commerce, and report weekly updates to Marketing & Sales.
Coordinate with Sales, Operations, and design teams to ensure consistent brand guidelines and timely asset delivery.
Track and report campaign, social media, and CRM performance data to leadership.
Qualifications
Bachelor’s degree.
Minimum 4 years experience in digital marketing, web content management, and social media management.
Expert proficiency with Adobe Creative Suite (Illustrator, Photoshop, InDesign).
Intermediate HTML skills.
Experience managing multiple social media platforms and large asset libraries.
High proficiency in Microsoft Office.
Project management skills and deadline‑driven approach.
Detail‑oriented and excellent verbal/written communication.
Experience with AI tools and techniques is a plus.
Seniority Level:
Mid‑Senior
Employment type:
Full‑time
Location:
Stoughton, MA (onsite 4 days per week)
© Helio Outdoors. Equal Employment Opportunity statement: All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability, or veteran status.
#J-18808-Ljbffr