Delta Electronics Americas
Senior Digital Marketing Specialist
Delta Electronics Americas, Fremont, California, us, 94537
Senior Digital Marketing Specialist
– Delta Electronics Americas Delta Electronics is a global innovator in power and thermal management solutions, driving transformation across industries with smart, sustainable systems for AI, industrial automation, data centers, EV charging, renewable energy, and intelligent buildings. Responsibilities
CRM & Lead Management
Oversee CRM systems to manage and nurture leads effectively across the entire customer lifecycle. Develop segmentation strategies and personalized campaigns to improve conversion rates.
Email Marketing & Segmentation
Design and execute targeted email campaigns based on audience segments, lifecycle stages, and behavioral triggers. Implement A/B testing and optimize email performance for engagement and conversions.
Search & Paid Media
Plan and manage Google Ads campaigns (Search, Display, Video) to maximize ROI. Implement SEO strategies including keyword research, on-page optimization, and technical SEO to improve organic visibility.
AI-Powered SEO & Web Ranking Optimization
Utilize AI-driven tools to improve search engine rankings through advanced keyword strategies, automated audits, and predictive analytics. Implement content optimization techniques to enhance organic visibility and user engagement.
Customer Journey Optimization
Map and analyze customer touchpoints to create seamless, engaging experiences. Implement strategies that enhance retention and loyalty through data-driven insights.
Marketing Tool Integration
Integrate marketing automation platforms, analytics tools, and CRM for unified workflows. Ensure smooth interoperability between digital tools for campaign efficiency.
AI & Emerging Technologies
Leverage AI tools for predictive analytics, personalization, and automated content generation. Explore virtual and immersive experiences to enhance brand engagement.
ABM & Landing Page Strategy
Develop account-based marketing campaigns with personalized landing pages. Optimize landing pages for conversion using dynamic content and interactive elements.
Performance Analysis
Monitor KPIs across channels, optimize campaigns, and report actionable insights to stakeholders. Drive continuous improvement through A/B testing and data-driven decision-making.
Qualifications
8+ years in digital marketing with expertise in CRM, email marketing, Google Ads, SEO, and AI-powered optimization. Strong knowledge of segmentation strategies and marketing automation platforms. Hands‑on experience with AI‑driven marketing tools and virtual experience technologies. Proficiency in analytics tools (Google Analytics, Power BI) and CRM systems (Salesforce, HubSpot). Excellent project management and cross‑functional collaboration skills. Bachelor’s or Master’s in Marketing, Business, or a related field. Experience in B2B technology or manufacturing sectors. Familiarity with AR/VR platforms and advanced personalization strategies. Life at Delta Delta Electronics Americas is an Equal Opportunity Employer and is committed to compliance with all applicable federal, state, and local laws. Delta Electronics America is committed to fostering a diverse, inclusive, and respectful workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, age, marital status, national origin, disability, veteran status, or any other protected characteristic. Seniority Level: Mid-Senior level | Employment Type: Full‑time | Job Function: Marketing and Sales | Industries: Appliances, Electrical, and Electronics Manufacturing Referrals increase your chances of interviewing at Delta Electronics Americas by 2x.
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– Delta Electronics Americas Delta Electronics is a global innovator in power and thermal management solutions, driving transformation across industries with smart, sustainable systems for AI, industrial automation, data centers, EV charging, renewable energy, and intelligent buildings. Responsibilities
CRM & Lead Management
Oversee CRM systems to manage and nurture leads effectively across the entire customer lifecycle. Develop segmentation strategies and personalized campaigns to improve conversion rates.
Email Marketing & Segmentation
Design and execute targeted email campaigns based on audience segments, lifecycle stages, and behavioral triggers. Implement A/B testing and optimize email performance for engagement and conversions.
Search & Paid Media
Plan and manage Google Ads campaigns (Search, Display, Video) to maximize ROI. Implement SEO strategies including keyword research, on-page optimization, and technical SEO to improve organic visibility.
AI-Powered SEO & Web Ranking Optimization
Utilize AI-driven tools to improve search engine rankings through advanced keyword strategies, automated audits, and predictive analytics. Implement content optimization techniques to enhance organic visibility and user engagement.
Customer Journey Optimization
Map and analyze customer touchpoints to create seamless, engaging experiences. Implement strategies that enhance retention and loyalty through data-driven insights.
Marketing Tool Integration
Integrate marketing automation platforms, analytics tools, and CRM for unified workflows. Ensure smooth interoperability between digital tools for campaign efficiency.
AI & Emerging Technologies
Leverage AI tools for predictive analytics, personalization, and automated content generation. Explore virtual and immersive experiences to enhance brand engagement.
ABM & Landing Page Strategy
Develop account-based marketing campaigns with personalized landing pages. Optimize landing pages for conversion using dynamic content and interactive elements.
Performance Analysis
Monitor KPIs across channels, optimize campaigns, and report actionable insights to stakeholders. Drive continuous improvement through A/B testing and data-driven decision-making.
Qualifications
8+ years in digital marketing with expertise in CRM, email marketing, Google Ads, SEO, and AI-powered optimization. Strong knowledge of segmentation strategies and marketing automation platforms. Hands‑on experience with AI‑driven marketing tools and virtual experience technologies. Proficiency in analytics tools (Google Analytics, Power BI) and CRM systems (Salesforce, HubSpot). Excellent project management and cross‑functional collaboration skills. Bachelor’s or Master’s in Marketing, Business, or a related field. Experience in B2B technology or manufacturing sectors. Familiarity with AR/VR platforms and advanced personalization strategies. Life at Delta Delta Electronics Americas is an Equal Opportunity Employer and is committed to compliance with all applicable federal, state, and local laws. Delta Electronics America is committed to fostering a diverse, inclusive, and respectful workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, age, marital status, national origin, disability, veteran status, or any other protected characteristic. Seniority Level: Mid-Senior level | Employment Type: Full‑time | Job Function: Marketing and Sales | Industries: Appliances, Electrical, and Electronics Manufacturing Referrals increase your chances of interviewing at Delta Electronics Americas by 2x.
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