BD Nogales Norte
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U.S. Senior Marketing Manager
role at
BD Nogales Norte .
Job Description Summary This position will be responsible for the US Region Marketing of our clinical and industrial media portfolio. The role focuses on leading the US microbiology business offerings used by both clinical and pharmaceutical customers. You will develop strategic plans and execute tactical programs that drive market penetration and category share.
Key Responsibilities
Define, build, and activate Go‑to‑Market strategies to expand market penetration and category share.
Leverage market and customer insights to define the US Region market strategy, including pricing, positioning, distribution and promotion.
Monitor performance metrics and adjust strategies accordingly.
Develop and implement comprehensive marketing communications plans aligned with business objectives.
Drive excitement and clear communication with field sales, channel partners, and national accounts leaders.
Collaborate closely with cross‑functional teams to align marketing efforts with overall business strategy.
Work with global teams to ensure product messaging is credible, motivating and current in support of business objectives.
About You Strong organizational skills, clear messaging ability, excellent communication, and the capacity to juggle multiple priorities in a fast‑paced environment. Success depends on market insight, learning agility, business acumen, a customer‑first mindset, critical thinking, and problem‑solving skills.
Education And Experience Required
Bachelor's degree required; Master's degree preferred.
Minimum of 5 years of relevant Life Science marketing and/or sales work experience.
Strong understanding of marketing principles and strategy.
Demonstrated experience in collaborating and supporting sales professionals.
Strong budgeting and forecasting skills.
Must possess strong market and product insight, and business acumen to translate complex concepts into customer‑focused strategies.
Must reside in Eastern or Central time zone.
Education And Experience Preferred
Master’s Degree
Medical device experience
Knowledge of diagnostic and lab customers
Workplace and Health Requirements We prioritize on‑site collaboration with a minimum of 4 days of in‑office presence per week. Remote or field‑based arrangements may vary by role. Employment is contingent upon proof of full vaccination against COVID‑19, with required testing where applicable. Accommodation requests will be considered pursuant to applicable law.
Compensation Salary Range: $124,700.00 – $205,700.00 USD Annual.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing and Sales
Industries Manufacturing
Equal Opportunity Employer Becton, Dickinson, and Company evaluates applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally‑protected characteristics.
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U.S. Senior Marketing Manager
role at
BD Nogales Norte .
Job Description Summary This position will be responsible for the US Region Marketing of our clinical and industrial media portfolio. The role focuses on leading the US microbiology business offerings used by both clinical and pharmaceutical customers. You will develop strategic plans and execute tactical programs that drive market penetration and category share.
Key Responsibilities
Define, build, and activate Go‑to‑Market strategies to expand market penetration and category share.
Leverage market and customer insights to define the US Region market strategy, including pricing, positioning, distribution and promotion.
Monitor performance metrics and adjust strategies accordingly.
Develop and implement comprehensive marketing communications plans aligned with business objectives.
Drive excitement and clear communication with field sales, channel partners, and national accounts leaders.
Collaborate closely with cross‑functional teams to align marketing efforts with overall business strategy.
Work with global teams to ensure product messaging is credible, motivating and current in support of business objectives.
About You Strong organizational skills, clear messaging ability, excellent communication, and the capacity to juggle multiple priorities in a fast‑paced environment. Success depends on market insight, learning agility, business acumen, a customer‑first mindset, critical thinking, and problem‑solving skills.
Education And Experience Required
Bachelor's degree required; Master's degree preferred.
Minimum of 5 years of relevant Life Science marketing and/or sales work experience.
Strong understanding of marketing principles and strategy.
Demonstrated experience in collaborating and supporting sales professionals.
Strong budgeting and forecasting skills.
Must possess strong market and product insight, and business acumen to translate complex concepts into customer‑focused strategies.
Must reside in Eastern or Central time zone.
Education And Experience Preferred
Master’s Degree
Medical device experience
Knowledge of diagnostic and lab customers
Workplace and Health Requirements We prioritize on‑site collaboration with a minimum of 4 days of in‑office presence per week. Remote or field‑based arrangements may vary by role. Employment is contingent upon proof of full vaccination against COVID‑19, with required testing where applicable. Accommodation requests will be considered pursuant to applicable law.
Compensation Salary Range: $124,700.00 – $205,700.00 USD Annual.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing and Sales
Industries Manufacturing
Equal Opportunity Employer Becton, Dickinson, and Company evaluates applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally‑protected characteristics.
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