BD
Overview
Job Description Summary This position will be responsible for the US Region Marketing of our clinical and industrial Media portfolio. We are
the makers of possible BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a
maker of possible
with us. Candidate must reside in Eastern or Central time zone. Responsibilities
Define, build, and activate Go-to-Market strategies to expand market penetration and category share. Leverage market and customer insights to define the US Region market strategy, including pricing, positioning, distribution and promotion to drive the overall success of the business. Monitor performance metrics and adjust strategies accordingly. Develop and implement comprehensive marketing communications plans aligned to business objectives. Drive excitement and clear communication with relevant field sales, channel partners and national accounts leaders. Collaborate closely with cross-functional teams to ensure alignment of marketing efforts with overall business strategy. Work with global teams to ensure product messaging is credible, motivating and current in support of business objectives. About you
To thrive in this role, you’ll need strong organizational skills and the ability to create clear, compelling messaging. Excellent communication and the capacity to juggle multiple priorities in a fast-paced environment are key. Success also depends on market insight, learning agility, and business acumen to turn complex ideas into customer-focused strategies. A customer-first mindset, critical thinking, and problem-solving will help you anticipate challenges and deliver impactful solutions. Education and experience
Education and experience required: Bachelor's degree required; Master's degree preferred. Minimum of 5 years of relevant Life Science marketing and/or sales work experience. Possess a strong understanding of marketing principles and strategy Demonstrated experience in collaborating and supporting sales professionals Strong budgeting and forecasting skills Must possess strong market and product insight, and business acumen to translate complex concepts into customer-focused strategies Must reside in eastern or central time zone Education and experience preferred: Master’s Degree Medical device experience Knowledge of diagnostic and lab customers Work environment and logistics
At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting. For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law. Why Join Us?
A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day. To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place. To learn more about BD visit https://bd.com/careers Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics. Optional Skills .
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Job Description Summary This position will be responsible for the US Region Marketing of our clinical and industrial Media portfolio. We are
the makers of possible BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a
maker of possible
with us. Candidate must reside in Eastern or Central time zone. Responsibilities
Define, build, and activate Go-to-Market strategies to expand market penetration and category share. Leverage market and customer insights to define the US Region market strategy, including pricing, positioning, distribution and promotion to drive the overall success of the business. Monitor performance metrics and adjust strategies accordingly. Develop and implement comprehensive marketing communications plans aligned to business objectives. Drive excitement and clear communication with relevant field sales, channel partners and national accounts leaders. Collaborate closely with cross-functional teams to ensure alignment of marketing efforts with overall business strategy. Work with global teams to ensure product messaging is credible, motivating and current in support of business objectives. About you
To thrive in this role, you’ll need strong organizational skills and the ability to create clear, compelling messaging. Excellent communication and the capacity to juggle multiple priorities in a fast-paced environment are key. Success also depends on market insight, learning agility, and business acumen to turn complex ideas into customer-focused strategies. A customer-first mindset, critical thinking, and problem-solving will help you anticipate challenges and deliver impactful solutions. Education and experience
Education and experience required: Bachelor's degree required; Master's degree preferred. Minimum of 5 years of relevant Life Science marketing and/or sales work experience. Possess a strong understanding of marketing principles and strategy Demonstrated experience in collaborating and supporting sales professionals Strong budgeting and forecasting skills Must possess strong market and product insight, and business acumen to translate complex concepts into customer-focused strategies Must reside in eastern or central time zone Education and experience preferred: Master’s Degree Medical device experience Knowledge of diagnostic and lab customers Work environment and logistics
At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting. For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law. Why Join Us?
A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day. To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place. To learn more about BD visit https://bd.com/careers Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics. Optional Skills .
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