BD
U.S. Senior Marketing Manager
role at BD.
The position will be responsible for the US Region Marketing of our clinical and industrial Media portfolio.
Key Responsibilities Will Include
Define, build, and activate Go-to-Market strategies to expand market penetration and category share.
Leverage market and customer insights to define the US Region market strategy, including pricing, positioning, distribution and promotion to drive the overall success of the business.
Monitor performance metrics and adjust strategies accordingly.
Develop and implement comprehensive marketing communications plans aligned to business objectives.
Drive excitement and clear communication with relevant field sales, channel partners and national accounts leaders.
Collaborate closely with cross-functional teams to ensure alignment of marketing efforts with overall business strategy.
Work with global teams to ensure product messaging is credible, motivating and current in support of business objectives.
About You To thrive in this role, you’ll need strong organizational skills and the ability to create clear, compelling messaging. Excellent communication and the capacity to juggle multiple priorities in a fast-paced environment are key. Success also depends on market insight, learning agility, and business acumen to turn complex ideas into customer-focused strategies. A customer-first mindset, critical thinking, and problem‑solving will help you anticipate challenges and deliver impactful solutions.
Education And Experience Required
Bachelor's degree required; Master’s degree preferred.
Minimum of 5 years of relevant Life Science marketing and/or sales work experience.
Possess a strong understanding of marketing principles and strategy.
Demonstrated experience in collaborating and supporting sales professionals.
Strong budgeting and forecasting skills.
Must possess strong market and product insight, and business acumen to translate complex concepts into customer‑focused strategies.
Must reside in eastern or central time zone.
Education And Experience Preferred
Master’s Degree.
Medical device experience.
Knowledge of diagnostic and lab customers.
Why Join Us? A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.
To learn more about BD visit https://bd.com/careers
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectionate or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.
Salary Range Information $124,700.00 - $205,700.00 USD Annual
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role at BD.
The position will be responsible for the US Region Marketing of our clinical and industrial Media portfolio.
Key Responsibilities Will Include
Define, build, and activate Go-to-Market strategies to expand market penetration and category share.
Leverage market and customer insights to define the US Region market strategy, including pricing, positioning, distribution and promotion to drive the overall success of the business.
Monitor performance metrics and adjust strategies accordingly.
Develop and implement comprehensive marketing communications plans aligned to business objectives.
Drive excitement and clear communication with relevant field sales, channel partners and national accounts leaders.
Collaborate closely with cross-functional teams to ensure alignment of marketing efforts with overall business strategy.
Work with global teams to ensure product messaging is credible, motivating and current in support of business objectives.
About You To thrive in this role, you’ll need strong organizational skills and the ability to create clear, compelling messaging. Excellent communication and the capacity to juggle multiple priorities in a fast-paced environment are key. Success also depends on market insight, learning agility, and business acumen to turn complex ideas into customer-focused strategies. A customer-first mindset, critical thinking, and problem‑solving will help you anticipate challenges and deliver impactful solutions.
Education And Experience Required
Bachelor's degree required; Master’s degree preferred.
Minimum of 5 years of relevant Life Science marketing and/or sales work experience.
Possess a strong understanding of marketing principles and strategy.
Demonstrated experience in collaborating and supporting sales professionals.
Strong budgeting and forecasting skills.
Must possess strong market and product insight, and business acumen to translate complex concepts into customer‑focused strategies.
Must reside in eastern or central time zone.
Education And Experience Preferred
Master’s Degree.
Medical device experience.
Knowledge of diagnostic and lab customers.
Why Join Us? A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.
To learn more about BD visit https://bd.com/careers
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectionate or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.
Salary Range Information $124,700.00 - $205,700.00 USD Annual
#J-18808-Ljbffr