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Netafim

Marketing Automation Specialist

Netafim, Frankfort, Kentucky, United States

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Marketing Automation Specialist

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Netafim Join Netafim, a global leader in smart irrigation solutions, sustainability innovation, and precision agriculture. We help farmers worldwide grow more with less by combining advanced technology, deep agronomic knowledge, and customer‑centric digital solutions. As part of our global marketing team, you will play a key role in shaping personalized digital experiences for customers and partners across more than 30 countries. What you’ll do

Lead the strategy, design, build, and optimization of multi‑country customer journeys in Salesforce Marketing Cloud (SFMC) Develop and execute complex customer journeys and marketing automations by deeply understanding how Marketing Cloud, Data Cloud, and CRM connectors interact—including their data structures and data flows. Conduct data analysis, run structured A/B tests, and optimize KPIs across segments and regions Collaborate with global stakeholders—marketing, sales, data teams, and developers—to translate business goals into scalable MarTech solutions Drive end‑to‑end processes while ensuring high‑quality, personalized customer experiences Requirements

2+ years in Marketing Automation / Customer Journey roles Hands‑on experience in Salesforce Marketing Cloud (SFMC) — must Experience with Salesforce CRM — advantage SQL expertise required; familiarity with AMPscript and JavaScript is a significant advantage. This is a highly hands‑on technical role; curiosity and eagerness to learn are essentials. Ability to explore, investigate, and self‑learn within the Salesforce suite to uncover new capabilities and best practices, proactively solving business cases and driving innovation. Strong analytical and problem‑solving skills Excellent English (spoken & written) — must Ability to work independently, manage multiple priorities, and collaborate across global teams Tech‑savvy, curious, and proactive mindset Seniority level

Not Applicable Employment type

Full‑time Job function

Information Technology Industries

Agriculture, Construction, Mining Machinery Manufacturing

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