Brand Manager & Audience Development Producer Job at SalaryGuide in Atlanta

Responsibilities

• Brand Ownership & Strategy: Maintain and evolve brand guidelines (tone, design, messaging) and ensure consistency across all assets and platforms.
• Act as day‑to‑day brand guardian for promos, thumbnails, marketing collateral, and live‑event content.
• Translate business goals into clear creative briefs and manage a forward‑looking content and publishing calendar.
• Social Media & Digital Content Production: Produce, write, edit, and publish original daily content (video, graphics, copy, live streams) across TikTok, Instagram, Facebook, X/Twitter, YouTube, and emerging platforms.
• Make smart, timely programming decisions based on metrics, trends, and audience behavior.
• Screen footage, create simple edits, design graphics, and maximize UX through strong headlines, formatting, and storytelling.
• Schedule, monitor, and moderate social channels in real time to spark engagement and grow audience.
• Support on‑set content capture, including BTS filming, photography, scripting, and talent interactions.

Requirements

• A.A. or Bachelor’s degree in journalism, film, media arts, communications, marketing, PR, or related field.
• 3+ years in brand management, social media production, or audience development within entertainment or a multi‑show network.
• Daily hands‑on experience with Facebook, Instagram, TikTok, X/Twitter, and YouTube; podcast familiarity is a plus.
• Proficiency in Adobe Premiere Pro and Photoshop; Canva experience for quick‑turn assets.
• Strong writing, editing, communication, and cultural fluency, particularly in entertainment and pop culture.
• Experience using analytics tools and social schedulers; ability to turn insights into strategy.
• Highly organized with the ability to manage large file transfers, multiple deadlines, and fast‑paced workflows.
• Comfortable working with high‑profile talent and capturing on‑set social content.

Preferred

• Podcast familiarity is a plus.