GlaxoSmithKline
Sr. Director, Marketing Modernization
GlaxoSmithKline, Durham, North Carolina, United States, 27703
Sr. Director, Marketing Modernization
Location: Philadelphia, PA or Durham, NC
The Sr. Director Marketing Modernization and Enterprise Capabilities role will allow a senior leader to take ownership of modernizing marketing across GSK US Commercial and is accountable for developing enterprise marketing competencies. This role sets new standards, builds future‑ready skills, and transforms ways of working through direct leadership and partnership with the Marketing Leadership Team, Tech, Insights & Analytics, Sales, and other US/Global cross‑functional stakeholders. Successful incumbents are adept at change management, ensuring the organization achieves a step change in how U.S. Commercial delivers marketing.
Responsibilities Marketing Modernization Build and evolve the marketing capability framework, ensuring all marketers possess the skills and mindset to deliver competitive strategies and interventions.
Framework Ownership: Develop and continuously improve the GSK Marketing Capability Framework to reflect modern practices and drive measurable business impact.
Vision & Communication: Lead the change through consistent, clear, and proactive communication of the marketing vision, driving organizational alignment and engagement.
Change Management Leadership: Design and implement enterprise‑wide change management strategies to ensure adoption of new marketing standards and practices.
Innovation: Champion a culture of innovation by identifying, piloting, and scaling new marketing approaches, technologies, and methodologies.
AI: Lead the evaluation and adoption of AI‑driven marketing tools and analytics to enhance campaign effectiveness and operational efficiency.
Talent Strategy: Define role expectations, proficiency levels, and career pathways. Partner with HR and the Marketing Leadership Team (MLT) to attract, retain, and upskill marketing talent.
Curriculum Design: Build and deploy live and on‑demand learning programs, including external partner‑led training.
Performance Metrics: Track progress using enterprise assessment scores, campaign ROI, brand mROI, MMIx, and customer engagement metrics. Drive measurable improvements in marketing effectiveness.
Agency Partnerships Proactively partner with key agency partners to educate and embed key processes and tools.
Strategic Leadership: Manage and optimize relationships with external agencies to ensure alignment with strategic marketing goals and drive performance.
Performance Management: Set clear expectations and KPIs for agency partners, regularly assess performance, and drive accountability for results.
Collaboration & Innovation: Foster collaborative, innovative, and mutually beneficial relationships with agencies to accelerate marketing modernization and deliver breakthrough work.
Integration: Ensure agency partners are fully integrated into GSK's ways of working, supporting cross‑functional initiatives and enterprise transformation.
People Leadership & Management
Lead and develop a team of business unit‑aligned Marketing Capability & Marketing Excellence Directors and their subordinates.
Set clear direction for direct reports aligned with Ahead Together goals.
Develop key performance metrics for your team and ensure they are consistent with the overall plans for SITO.
Achieve measurable progress and results with and through your team.
Provide direct reports with appropriate coaching, mentoring, and development.
Basic Qualifications
Bachelor's degree
A minimum of 15 years of commercial experience in the healthcare/pharmaceutical/biotech sector
A minimum of 10 years of marketing experience across multiple therapeutic areas within a large market in the pharmaceutical/biotech sector
A minimum of 8 years leading and developing teams
Experience leading and delivering an enterprise‑wide initiative across multiple stakeholders and functions
Experience leading change initiatives in a function
Preferred Qualifications
MBA in marketing
Confirmed track record of meeting and exceeding performance targets
Extensive marketing experience both inside and outside of pharma
Navigated cross‑functional dynamics to deliver enterprise‑wide initiatives at pace and scale resulting in a positive long‑term impact
Able to inspire audiences, clearly convey complex ideas, anticipate challenges and secure senior stakeholder alignment
Demonstrated success in delivering change within a results‑driven and dynamic environment
Proven record of driving performance across diverse teams and functions
Ability to influence senior leadership and deliver goals across the matrix
Experience in developing talent and designing learning programs
Strong business and marketing acumen, curiosity, and willingness to innovate
Experience leading and developing high‑performing teams
GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.
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The Sr. Director Marketing Modernization and Enterprise Capabilities role will allow a senior leader to take ownership of modernizing marketing across GSK US Commercial and is accountable for developing enterprise marketing competencies. This role sets new standards, builds future‑ready skills, and transforms ways of working through direct leadership and partnership with the Marketing Leadership Team, Tech, Insights & Analytics, Sales, and other US/Global cross‑functional stakeholders. Successful incumbents are adept at change management, ensuring the organization achieves a step change in how U.S. Commercial delivers marketing.
Responsibilities Marketing Modernization Build and evolve the marketing capability framework, ensuring all marketers possess the skills and mindset to deliver competitive strategies and interventions.
Framework Ownership: Develop and continuously improve the GSK Marketing Capability Framework to reflect modern practices and drive measurable business impact.
Vision & Communication: Lead the change through consistent, clear, and proactive communication of the marketing vision, driving organizational alignment and engagement.
Change Management Leadership: Design and implement enterprise‑wide change management strategies to ensure adoption of new marketing standards and practices.
Innovation: Champion a culture of innovation by identifying, piloting, and scaling new marketing approaches, technologies, and methodologies.
AI: Lead the evaluation and adoption of AI‑driven marketing tools and analytics to enhance campaign effectiveness and operational efficiency.
Talent Strategy: Define role expectations, proficiency levels, and career pathways. Partner with HR and the Marketing Leadership Team (MLT) to attract, retain, and upskill marketing talent.
Curriculum Design: Build and deploy live and on‑demand learning programs, including external partner‑led training.
Performance Metrics: Track progress using enterprise assessment scores, campaign ROI, brand mROI, MMIx, and customer engagement metrics. Drive measurable improvements in marketing effectiveness.
Agency Partnerships Proactively partner with key agency partners to educate and embed key processes and tools.
Strategic Leadership: Manage and optimize relationships with external agencies to ensure alignment with strategic marketing goals and drive performance.
Performance Management: Set clear expectations and KPIs for agency partners, regularly assess performance, and drive accountability for results.
Collaboration & Innovation: Foster collaborative, innovative, and mutually beneficial relationships with agencies to accelerate marketing modernization and deliver breakthrough work.
Integration: Ensure agency partners are fully integrated into GSK's ways of working, supporting cross‑functional initiatives and enterprise transformation.
People Leadership & Management
Lead and develop a team of business unit‑aligned Marketing Capability & Marketing Excellence Directors and their subordinates.
Set clear direction for direct reports aligned with Ahead Together goals.
Develop key performance metrics for your team and ensure they are consistent with the overall plans for SITO.
Achieve measurable progress and results with and through your team.
Provide direct reports with appropriate coaching, mentoring, and development.
Basic Qualifications
Bachelor's degree
A minimum of 15 years of commercial experience in the healthcare/pharmaceutical/biotech sector
A minimum of 10 years of marketing experience across multiple therapeutic areas within a large market in the pharmaceutical/biotech sector
A minimum of 8 years leading and developing teams
Experience leading and delivering an enterprise‑wide initiative across multiple stakeholders and functions
Experience leading change initiatives in a function
Preferred Qualifications
MBA in marketing
Confirmed track record of meeting and exceeding performance targets
Extensive marketing experience both inside and outside of pharma
Navigated cross‑functional dynamics to deliver enterprise‑wide initiatives at pace and scale resulting in a positive long‑term impact
Able to inspire audiences, clearly convey complex ideas, anticipate challenges and secure senior stakeholder alignment
Demonstrated success in delivering change within a results‑driven and dynamic environment
Proven record of driving performance across diverse teams and functions
Ability to influence senior leadership and deliver goals across the matrix
Experience in developing talent and designing learning programs
Strong business and marketing acumen, curiosity, and willingness to innovate
Experience leading and developing high‑performing teams
GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.
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