SalaryGuide
Responsibilities Support the execution and management of paid media campaigns across numerous clients on the Paid Media team
Support lead planners on complex advertising campaigns across all planning, launching, management and reporting aspects
Work closely with internal media buying, marketing analytics teams and client service teams to bring media programs to life
Participate in all phases of advertising campaign planning and execution, including: Research audience insights, develop media mix, budget allocations and integrated media strategies to align with client objectives
Lead media plan launches including relevant paperwork, ad trafficking, proof of performance, creative delivery and internal communication
Identify media KPIs that align with client objectives and monitor and optimize to achieve client goals
Develop report templates that show campaign performance and deliver reports to internal stakeholders
Manage monthly billing between external vendors and internal finance teams
Requirements 2-4 year(s) relevant work experience; exposure to digital media planning from internships, fellowships or coursework ideal
Experience running campaigns for political, public affairs, and/or corporate clients
Enthusiasm for Democratic and progressive politics, and excitement to work with our non-profit and corporate clients
Analytical thinking skills, with knowledge of media consumption tools like Comscore and Global Web Index (GWI), and business intelligence dashboard software such as Google Analytics, Datorama or Tableau
Strong Microsoft Excel or Google Sheets skills
Strong organization skills and attention to detail
A readiness to work independently, grow quickly, learn new skills, think big, and get the job done
Preferred Benefits 100% company-paid medical, dental, and vision insurance
401(k) program with employer match up to 4%
generous time off for vacation
$50 monthly phone reimbursement
unlimited sick time
16 weeks of paid leave for new parents
BPI’s benefits prioritize employee wellness and progressive support to our diverse workforce.
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