SalaryGuide
Responsibilities
- Support the execution and management of paid media campaigns across numerous clients on the Paid Media team
- Support lead planners on complex advertising campaigns across all planning, launching, management and reporting aspects
- Work closely with internal media buying, marketing analytics teams and client service teams to bring media programs to life
- Participate in all phases of advertising campaign planning and execution, including: Research audience insights, develop media mix, budget allocations and integrated media strategies to align with client objectives
- Lead media plan launches including relevant paperwork, ad trafficking, proof of performance, creative delivery and internal communication
- Identify media KPIs that align with client objectives and monitor and optimize to achieve client goals
- Develop report templates that show campaign performance and deliver reports to internal stakeholders
- Manage monthly billing between external vendors and internal finance teams
Requirements
- 2-4 year(s) relevant work experience; exposure to digital media planning from internships, fellowships or coursework ideal
- Experience running campaigns for political, public affairs, and/or corporate clients
- Enthusiasm for Democratic and progressive politics, and excitement to work with our non-profit and corporate clients
- Analytical thinking skills, with knowledge of media consumption tools like Comscore and Global Web Index (GWI), and business intelligence dashboard software such as Google Analytics, Datorama or Tableau
- Strong Microsoft Excel or Google Sheets skills
- Strong organization skills and attention to detail
- A readiness to work independently, grow quickly, learn new skills, think big, and get the job done
Preferred
Benefits
- 100% company-paid medical, dental, and vision insurance
- 401(k) program with employer match up to 4%
- generous time off for vacation
- $50 monthly phone reimbursement
- unlimited sick time
- 16 weeks of paid leave for new parents
- BPI’s benefits prioritize employee wellness and progressive support to our diverse workforce.