Everest Systems
(Sr.) Marketing Manager, ABM & Field Campaigns
Everest Systems, Mountain View, California, us, 94039
(Sr.) Marketing Manager, ABM & Field Campaigns
We’re looking for an entrepreneurial marketer who thrives in a zero‑to‑one environment and is excited by the opportunity to build the motion from scratch. You’ll partner closely with our sales team, drive demand across our target ICP (SaaS subscription companies, multi‑entity/multi‑currency, quote‑to‑cash complexity), build our database, run outbound and inbound campaigns, and own field events (conferences, meet‑ups, dinners). You’ll leverage AI tools daily to amplify productivity, drive smarter segmentation, personalize outreach and report on impact. Think scrappy, think startup speed — but with enterprise ambition.
What You’ll Own
Build and maintain our field & campaign marketing calendar — database growth, outbound sequences, ABM plays, channel experiments, conferences and executive dinners.
Partner with Sales (SDRs, AEs) to identify target account lists (ICP and competitor renewal targets), build account‑level outreach (1:many, 1:few), and map campaigns to pipeline.
Run end‑to‑end campaigns: from target list & segmentation, creative messaging (writing strong, persona‑tailored copy), multi‑channel execution (email/sequences, LinkedIn/ads, direct mail/gifting if applicable, content offers, follow‑up workflows).
Field marketing: manage logistics and promotion for conferences, dinners, roadshows, virtual events — own pre‑event outreach, on‑site follow‑up, post‑event nurture.
Build and grow our database: lead lists, enrichment, intent signals, tagging/mapping to our ICP, ensuring clean data flows into HubSpot (or equivalent) and Salesforce.
Leverage AI tools every day: for segmentation, personalization, campaign copy generation, testing, analytics — you’ll be comfortable with emerging AI productivity tools and integrating them into your workflow.
Measure & report: define KPIs (pipeline generated, accounts engaged, opportunities created, event‑to‑pipeline conversion), analyze campaign performance, iterate and optimize.
Act as a bridge between marketing, sales, product, and services: ensure alignment on target accounts, hand‑offs, feedback loops, campaign insights.
Because this is the first role of its kind here — you will also help establish processes, build the playbook (so future hires replicate you), introduce technologies and define how we go‑to‑market in campaigns and field.
What We’re Looking For
5+ years of B2B marketing experience (startup or high‑growth SaaS preferred) — you’ve done campaigns, field events, and ABM fundamentals.
Comfortable in a “build it as you go” environment — you like ambiguity, moving fast, wearing multiple hats, getting things done.
Excellent written communication skills — you craft crisp, persuasive copy for different personas (CFO, Controller, FinOps, FP&A) and go‑to‑market channels.
Experience with HubSpot (or comparable marketing automation/CRM) is a plus.
Experience with ABM tools (e.g., Demandbase, 6Sense, Terminus, etc.) a plus.
Hands‑on with field marketing / events: you’ve managed at least a few conferences or regional field initiatives.
Data‑driven mindset: you track metrics, evaluate results, and pivot campaigns based on insights.
Self‑starter and collaborator: you can work independently but also partner closely with Sales and Marketing leadership to drive alignment.
Familiarity or strong interest in SaaS subscription business models, enterprise software, multi‑entity/multi‑currency, finance/ops themes is a plus (because our product context matters).
Bonus: you’ve leveraged AI tools for marketing (automation, personalization, content generation) or you’re eager to learn and embed AI into campaign flows.
Why This Role Matters
You’ll be building the foundational demand engine for Everest — your work will directly influence pipeline, growth and brand momentum.
As one of the first campaigns/field hires, you’ll shape how we run campaigns, how we engage sales, how we build ABM motions — big impact, big visibility.
Work directly with experienced ERP/finance domain leaders in a startup environment — the best of both worlds: high ambition, strong domain.
With us you’ll grow fast — as we scale from early stage to high growth, there will be opportunity for you to lead, set strategy, own bigger budgets and team.
Reporting & Location This role reports to the VP of Marketing and will partner closely with the co‑CEOs, product and sales. Location: Mountain View, M/W/Th in‑office, with ability to travel 3–5× per year for field events/conferences.
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What You’ll Own
Build and maintain our field & campaign marketing calendar — database growth, outbound sequences, ABM plays, channel experiments, conferences and executive dinners.
Partner with Sales (SDRs, AEs) to identify target account lists (ICP and competitor renewal targets), build account‑level outreach (1:many, 1:few), and map campaigns to pipeline.
Run end‑to‑end campaigns: from target list & segmentation, creative messaging (writing strong, persona‑tailored copy), multi‑channel execution (email/sequences, LinkedIn/ads, direct mail/gifting if applicable, content offers, follow‑up workflows).
Field marketing: manage logistics and promotion for conferences, dinners, roadshows, virtual events — own pre‑event outreach, on‑site follow‑up, post‑event nurture.
Build and grow our database: lead lists, enrichment, intent signals, tagging/mapping to our ICP, ensuring clean data flows into HubSpot (or equivalent) and Salesforce.
Leverage AI tools every day: for segmentation, personalization, campaign copy generation, testing, analytics — you’ll be comfortable with emerging AI productivity tools and integrating them into your workflow.
Measure & report: define KPIs (pipeline generated, accounts engaged, opportunities created, event‑to‑pipeline conversion), analyze campaign performance, iterate and optimize.
Act as a bridge between marketing, sales, product, and services: ensure alignment on target accounts, hand‑offs, feedback loops, campaign insights.
Because this is the first role of its kind here — you will also help establish processes, build the playbook (so future hires replicate you), introduce technologies and define how we go‑to‑market in campaigns and field.
What We’re Looking For
5+ years of B2B marketing experience (startup or high‑growth SaaS preferred) — you’ve done campaigns, field events, and ABM fundamentals.
Comfortable in a “build it as you go” environment — you like ambiguity, moving fast, wearing multiple hats, getting things done.
Excellent written communication skills — you craft crisp, persuasive copy for different personas (CFO, Controller, FinOps, FP&A) and go‑to‑market channels.
Experience with HubSpot (or comparable marketing automation/CRM) is a plus.
Experience with ABM tools (e.g., Demandbase, 6Sense, Terminus, etc.) a plus.
Hands‑on with field marketing / events: you’ve managed at least a few conferences or regional field initiatives.
Data‑driven mindset: you track metrics, evaluate results, and pivot campaigns based on insights.
Self‑starter and collaborator: you can work independently but also partner closely with Sales and Marketing leadership to drive alignment.
Familiarity or strong interest in SaaS subscription business models, enterprise software, multi‑entity/multi‑currency, finance/ops themes is a plus (because our product context matters).
Bonus: you’ve leveraged AI tools for marketing (automation, personalization, content generation) or you’re eager to learn and embed AI into campaign flows.
Why This Role Matters
You’ll be building the foundational demand engine for Everest — your work will directly influence pipeline, growth and brand momentum.
As one of the first campaigns/field hires, you’ll shape how we run campaigns, how we engage sales, how we build ABM motions — big impact, big visibility.
Work directly with experienced ERP/finance domain leaders in a startup environment — the best of both worlds: high ambition, strong domain.
With us you’ll grow fast — as we scale from early stage to high growth, there will be opportunity for you to lead, set strategy, own bigger budgets and team.
Reporting & Location This role reports to the VP of Marketing and will partner closely with the co‑CEOs, product and sales. Location: Mountain View, M/W/Th in‑office, with ability to travel 3–5× per year for field events/conferences.
#J-18808-Ljbffr