Samsung Electronics America
Position Overview
The Senior Manager, Health Product Marketing will be responsible for developing and executing marketing strategies to drive awareness, user acquisition, engagement, and retention for Samsung’s Health app & services.
Role and Responsibilities
Lead CRM, email, in‑app and other owned channel marketing strategy and campaign execution to drive acquisition, re‑engagement and retention.
Develop user acquisition strategies with product managers through paid and organic channels, including ASO, paid media, event marketing and influencer marketing.
Leverage growth marketing tactics such as referral programs, EPP, and community engagement.
Develop and implement a comprehensive marketing strategy to increase the visibility and adoption of Samsung Health initiatives.
Manage multi‑channel marketing campaigns (paid digital, social, influencer marketing, PR, in‑app promotions) to drive user growth.
Collaborate with other product categories and contribute to integrated marketing efforts within the MX business.
Manage agency partnerships to deliver best‑in‑class creative and flawless execution across multi‑channel marketing.
Define and track key KPIs with product managers along with marketing KPIs (e.g., CTA/CTR, conversion rates, churn).
Measure and understand campaign effectiveness and create market and user insights to optimize strategies.
Work closely with cross‑functional teams and other subsidiaries (US R&D, Health B2B, sales/account teams, Korea sales team) to ensure alignment with product development.
Collaborate and lead PR, social media and content creation teams to amplify Samsung’s health initiatives.
Develop integrated marketing strategies with multiple product categories and partners.
Develop co‑marketing initiatives with health and fitness partners, accessories manufacturers, and service providers.
Collaborate with healthcare institutions and corporate wellness programs to expand the platform’s reach.
Skills and Qualifications Minimum Qualifications
Bachelor’s degree in Marketing, Business Administration, Communication, Digital Marketing or related fields.
8+ years of experience in marketing, app marketing, and performance marketing in consumer services.
Excellent communication skills both oral and written.
Strategic thinking and problem‑solving skills.
Creativity and storytelling.
Negotiation and influencing skills.
Strong analytical skills.
Ability to navigate a fast‑paced, global organization and collaborate with cross‑functional teams.
Preferred Qualifications
Master’s degree (MBA or equivalent) in marketing, business, or related fields.
10+ years of experience in marketing, app marketing, and performance marketing.
Experience in health tech, fitness, wellness, or consumer mobile application.
Benefits Regular full‑time employees (salaried or hourly) have access to benefits including Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance, Paid Time Off, Student Loan Program, Wellness Incentives, and many more. Eligibility for MBO bonus compensation is based on company, division, and individual performance.
Life @ Samsung - https://www.samsung.com/us/careers/life-at-samsung/
Benefits @ Samsung - https://www.samsung.com/us/careers/benefits/
Reasonable Accommodations Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation, please contact our Reasonable Accommodation Team at 855‑557‑3247 or SEA_Accommodations_Ext@sea.samsung.com.
Equal Employment Opportunity Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce and provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.
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Role and Responsibilities
Lead CRM, email, in‑app and other owned channel marketing strategy and campaign execution to drive acquisition, re‑engagement and retention.
Develop user acquisition strategies with product managers through paid and organic channels, including ASO, paid media, event marketing and influencer marketing.
Leverage growth marketing tactics such as referral programs, EPP, and community engagement.
Develop and implement a comprehensive marketing strategy to increase the visibility and adoption of Samsung Health initiatives.
Manage multi‑channel marketing campaigns (paid digital, social, influencer marketing, PR, in‑app promotions) to drive user growth.
Collaborate with other product categories and contribute to integrated marketing efforts within the MX business.
Manage agency partnerships to deliver best‑in‑class creative and flawless execution across multi‑channel marketing.
Define and track key KPIs with product managers along with marketing KPIs (e.g., CTA/CTR, conversion rates, churn).
Measure and understand campaign effectiveness and create market and user insights to optimize strategies.
Work closely with cross‑functional teams and other subsidiaries (US R&D, Health B2B, sales/account teams, Korea sales team) to ensure alignment with product development.
Collaborate and lead PR, social media and content creation teams to amplify Samsung’s health initiatives.
Develop integrated marketing strategies with multiple product categories and partners.
Develop co‑marketing initiatives with health and fitness partners, accessories manufacturers, and service providers.
Collaborate with healthcare institutions and corporate wellness programs to expand the platform’s reach.
Skills and Qualifications Minimum Qualifications
Bachelor’s degree in Marketing, Business Administration, Communication, Digital Marketing or related fields.
8+ years of experience in marketing, app marketing, and performance marketing in consumer services.
Excellent communication skills both oral and written.
Strategic thinking and problem‑solving skills.
Creativity and storytelling.
Negotiation and influencing skills.
Strong analytical skills.
Ability to navigate a fast‑paced, global organization and collaborate with cross‑functional teams.
Preferred Qualifications
Master’s degree (MBA or equivalent) in marketing, business, or related fields.
10+ years of experience in marketing, app marketing, and performance marketing.
Experience in health tech, fitness, wellness, or consumer mobile application.
Benefits Regular full‑time employees (salaried or hourly) have access to benefits including Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance, Paid Time Off, Student Loan Program, Wellness Incentives, and many more. Eligibility for MBO bonus compensation is based on company, division, and individual performance.
Life @ Samsung - https://www.samsung.com/us/careers/life-at-samsung/
Benefits @ Samsung - https://www.samsung.com/us/careers/benefits/
Reasonable Accommodations Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation, please contact our Reasonable Accommodation Team at 855‑557‑3247 or SEA_Accommodations_Ext@sea.samsung.com.
Equal Employment Opportunity Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce and provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.
#J-18808-Ljbffr