SailPoint
About the Role
We are seeking a dynamic, hands‑on
Sr. Field Events Marketing Specialist
to serve as a tactical executor and strategic planner of SailPoint‑led and 3rd‑party regional field events across
US East & Canada
in alignment with regional Field Marketing strategies, campaigns, and programs. This role calls for an agile, self‑starter marketer who thrives by orchestrating memorable experiences, driving results, and strategically positioning the brand in key market segments—including through local and regional events, roundtables, trade shows, and conferences. As a Sr. Field Events Marketing Specialist, you will be responsible for the planning, execution, and post‑event results and analysis of SailPoint’s field marketing events. This role reports into and supports the AMS Regional Field Marketing team in driving awareness, generating pipeline, and accelerating the business. The ideal candidate is a highly organized, detail‑oriented individual with a passion for event marketing and a proven track record of success. $95,700 – $136,700 – $177,700 (US base salary range). Competitive salaries for other locations. Key Responsibilities
Develop and execute comprehensive field event strategies that align with Field Marketing’s objectives, priorities, and integrated campaigns, leveraging insights into industry trends and competitive landscape to inform event planning and execution. Serve as primary owner for a portfolio of SailPoint‑led and 3rd‑party field events and roundtables, including local and regional tradeshows and conferences, ensuring each activation maximizes demand generation, brand presence, and business impact. Lead the full lifecycle of event management, from strategy and ideation, venue and vendor selection, contract negotiation, logistics to on‑site execution and post‑event evaluation, collaborating cross‑functionally with internal teams, agencies, and vendors. Drive engagement and event attendance by executing innovative promotional strategies across channels, ensuring alignment with broader marketing initiatives and seamless coordination with Sales and GTM teams. Design and implement frameworks to track key performance indicators, event outcomes, and ROI, providing regular reporting on event performance and participant feedback, using data‑driven insights to optimize future activations. Maintain up‑to‑date knowledge of local and regional tradeshows, conferences, and industry events to identify opportunities for brand positioning, partnership, and lead generation, and identify key competitor event activity. Oversee event budgets, ensuring efficient allocation of resources and adherence to financial guidelines. Uphold the company’s brand standards across all event activations, ensuring a consistent and high‑quality experience. Success Factors
Field events and tradeshows delivered on time, within scope, and on budget. Achievement of event‑specific KPIs and measurable business outcomes. High levels of internal and external partner satisfaction, building trust with sales, partners, customers, and vendors. Demonstrable ROI and impact of field events on campaign and pipeline goals. Effective strategic positioning at targeted industry tradeshows and conferences. Minimum Qualifications
Bachelor’s degree in Marketing, Communications, Business, or related field, or equivalent experience. 4+ years of hands‑on experience in field event marketing planning and execution in a fast‑paced technology environment. Demonstrated expertise in planning and executing vendor‑led events, roundtables, and local and regional 3rd‑party tradeshows and conferences. Proven track record of delivering successful field events and activations. Excellent strategic thinking, project management, interpersonal, communication and presentation skills. Proficiency with marketing automation, event management platforms, and analytics tools such as Marketo, CVENT, Salesforce, Tableau, etc. Experience with budget management, vendor and supplier management, and raising purchase requests and orders in tools such as Coupa, etc. Strong data analysis skills, with the ability to report on event success and derive actionable recommendations. Ability to quickly adjust strategies in response to market shifts or on‑ground challenges and to be comfortable with ambiguity and fast‑paced environments. Demonstrated ability to work independently with minimal supervision and collaboratively and cross‑functionally as part of a team. Ability and willingness to travel (25%–30%) for event coordination and execution. Benefits Overview
Health and wellness coverage: Medical, dental, and vision insurance. Disability coverage: Short‑term and long‑term disability. Life protection: Life insurance and Accidental Death & Dismemberment (AD&D). Additional life coverage options: Supplemental life insurance for employees, spouses, and children. Flexible spending accounts for health care and dependent care; limited‑purpose flexible spending account. Financial security: 401(k) Savings and Investment Plan with company matching. Time off benefits: Flexible vacation policy. Holidays: 8 paid holidays annually. Sick leave. Parental support: Paid parental leave. Employee Assistance Program (EAP) and Care Counselors. Voluntary benefits: Legal Assistance, Critical Illness, Accident, Hospital Indemnity and Pet Insurance options. Health Savings Account (HSA) with employer contribution. SailPoint is an equal opportunity employer and we welcome all qualified candidates to apply to join our team. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other category protected by applicable law. Alternative methods of applying for employment are available to individuals unable to submit an application through this site because of a disability. Contact applicationassistance@sailpoint.com or mail to 11120 Four Points Dr, Suite 100, Austin, TX 78726, to discuss reasonable accommodations. NOTE: Any unsolicited resumes sent by candidates or agencies to this email will not be considered for current openings at SailPoint.
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We are seeking a dynamic, hands‑on
Sr. Field Events Marketing Specialist
to serve as a tactical executor and strategic planner of SailPoint‑led and 3rd‑party regional field events across
US East & Canada
in alignment with regional Field Marketing strategies, campaigns, and programs. This role calls for an agile, self‑starter marketer who thrives by orchestrating memorable experiences, driving results, and strategically positioning the brand in key market segments—including through local and regional events, roundtables, trade shows, and conferences. As a Sr. Field Events Marketing Specialist, you will be responsible for the planning, execution, and post‑event results and analysis of SailPoint’s field marketing events. This role reports into and supports the AMS Regional Field Marketing team in driving awareness, generating pipeline, and accelerating the business. The ideal candidate is a highly organized, detail‑oriented individual with a passion for event marketing and a proven track record of success. $95,700 – $136,700 – $177,700 (US base salary range). Competitive salaries for other locations. Key Responsibilities
Develop and execute comprehensive field event strategies that align with Field Marketing’s objectives, priorities, and integrated campaigns, leveraging insights into industry trends and competitive landscape to inform event planning and execution. Serve as primary owner for a portfolio of SailPoint‑led and 3rd‑party field events and roundtables, including local and regional tradeshows and conferences, ensuring each activation maximizes demand generation, brand presence, and business impact. Lead the full lifecycle of event management, from strategy and ideation, venue and vendor selection, contract negotiation, logistics to on‑site execution and post‑event evaluation, collaborating cross‑functionally with internal teams, agencies, and vendors. Drive engagement and event attendance by executing innovative promotional strategies across channels, ensuring alignment with broader marketing initiatives and seamless coordination with Sales and GTM teams. Design and implement frameworks to track key performance indicators, event outcomes, and ROI, providing regular reporting on event performance and participant feedback, using data‑driven insights to optimize future activations. Maintain up‑to‑date knowledge of local and regional tradeshows, conferences, and industry events to identify opportunities for brand positioning, partnership, and lead generation, and identify key competitor event activity. Oversee event budgets, ensuring efficient allocation of resources and adherence to financial guidelines. Uphold the company’s brand standards across all event activations, ensuring a consistent and high‑quality experience. Success Factors
Field events and tradeshows delivered on time, within scope, and on budget. Achievement of event‑specific KPIs and measurable business outcomes. High levels of internal and external partner satisfaction, building trust with sales, partners, customers, and vendors. Demonstrable ROI and impact of field events on campaign and pipeline goals. Effective strategic positioning at targeted industry tradeshows and conferences. Minimum Qualifications
Bachelor’s degree in Marketing, Communications, Business, or related field, or equivalent experience. 4+ years of hands‑on experience in field event marketing planning and execution in a fast‑paced technology environment. Demonstrated expertise in planning and executing vendor‑led events, roundtables, and local and regional 3rd‑party tradeshows and conferences. Proven track record of delivering successful field events and activations. Excellent strategic thinking, project management, interpersonal, communication and presentation skills. Proficiency with marketing automation, event management platforms, and analytics tools such as Marketo, CVENT, Salesforce, Tableau, etc. Experience with budget management, vendor and supplier management, and raising purchase requests and orders in tools such as Coupa, etc. Strong data analysis skills, with the ability to report on event success and derive actionable recommendations. Ability to quickly adjust strategies in response to market shifts or on‑ground challenges and to be comfortable with ambiguity and fast‑paced environments. Demonstrated ability to work independently with minimal supervision and collaboratively and cross‑functionally as part of a team. Ability and willingness to travel (25%–30%) for event coordination and execution. Benefits Overview
Health and wellness coverage: Medical, dental, and vision insurance. Disability coverage: Short‑term and long‑term disability. Life protection: Life insurance and Accidental Death & Dismemberment (AD&D). Additional life coverage options: Supplemental life insurance for employees, spouses, and children. Flexible spending accounts for health care and dependent care; limited‑purpose flexible spending account. Financial security: 401(k) Savings and Investment Plan with company matching. Time off benefits: Flexible vacation policy. Holidays: 8 paid holidays annually. Sick leave. Parental support: Paid parental leave. Employee Assistance Program (EAP) and Care Counselors. Voluntary benefits: Legal Assistance, Critical Illness, Accident, Hospital Indemnity and Pet Insurance options. Health Savings Account (HSA) with employer contribution. SailPoint is an equal opportunity employer and we welcome all qualified candidates to apply to join our team. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other category protected by applicable law. Alternative methods of applying for employment are available to individuals unable to submit an application through this site because of a disability. Contact applicationassistance@sailpoint.com or mail to 11120 Four Points Dr, Suite 100, Austin, TX 78726, to discuss reasonable accommodations. NOTE: Any unsolicited resumes sent by candidates or agencies to this email will not be considered for current openings at SailPoint.
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