Minnesota Department of Natural Resources
Web Specialist - Communications Specialist 2
Minnesota Department of Natural Resources, Saint Paul, Minnesota, United States, 55199
Web Specialist - Communications Specialist 2
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Job ID: 90887
Location: St. Paul
Full/Part Time: Full-Time
Regular/Temporary: Unlimited
Who May Apply: Open to all qualified job seekers
Date Posted: 12/18/2025
Closing Date: 01/07/2026
Hiring Agency/Seniority Unit: Department of Natural Resources
Division/Unit: Fish and Wildlife
Work Shift/Work Hours: Day Shift
Days of Work: Monday - Friday
Travel Required: Yes - Occasionally
Salary Range: $29.25 - $42.94 / hourly; $61,074 - $89,658 / annually
Classified Status: Classified
Bargaining Unit/Union: 214 - Minnesota Association of Professional Employees (MAPE)
Designated in Connect 700 Program for Applicants with Disabilities: Yes
Telework Eligible: Yes, Hybrid
Working Title: Web Specialist
Job Class: Communications Specialist 2
Agency: MN Department of Natural Resources
The work you'll do is more than just a job. At the State of Minnesota, employees play a critical role in developing policies, providing essential services, and working to improve the well‑being and quality of life for all Minnesotans. The State of Minnesota is committed to equity and inclusion, and invests in employees by providing benefits, support resources, and training and development opportunities.
The Department of Natural Resources is seeking to fill a full‑time Web Specialist position. This position will be located at the Central Office in St. Paul. This position works in concert with another Web Specialist, a public relations team, and other DNR specialists to administer and maintain the DNR’s statewide Fish and Wildlife Division website as a strategic element to achieve the work of the Division of Fish and Wildlife (FAW) and the mission of the Department of Natural Resources. The incumbent’s work will develop and maintain Fish and Wildlife website properties with the purpose of raising awareness and knowledge of fish and wildlife management and research and increasing awareness of and participation in hunting, fishing, and other fish and wildlife related outdoor recreation opportunities. The incumbent’s work will also provide timely and relevant information to stakeholders, building loyalty to the DNR’s brand.
Responsibilities
Implement the Fish and Wildlife web communications strategy and manage day-to-day operations of the division’s web presence to engage and inform stakeholders.
Coordinate advancements to Fish and Wildlife’s web assets by serving on interdisciplinary teams.
Coordinate web analytics, developing regular reports on the performance of Fish and Wildlife web pages, and recommending appropriate adjustments in the web strategy to enhance Fish and Wildlife’s presence and information reach.
Keep current with public sector web page industry trends and best practices.
This position may be eligible to telework up to 50% of the time, which is subject to change. If approved, the employee would be required to complete a telework agreement.
Minimum Qualifications
Two (2) years of professional level experience in communications, marketing, journalism, and outreach.
Experience in planning, writing, and editing content for news releases, web, social media, newsletters, public service announcements for radio and television, radio actualities, and/or scripts for information and education productions.
Experience working within website content management systems and maintaining large websites with complex information.
Knowledge of journalistic principles, practices, and techniques as related to the planning, creating, editing, and multi-channel distribution of communications deliverables.
Knowledge of cultural competence sufficient to produce content that reaches new and culturally diverse audiences.
Working knowledge of news media sufficient to ensure effective media relations efforts within the state.
Organizational and time management skills sufficient to delegate and manage multiple projects.
Project management and facilitation skills sufficient to manage complex communications planning efforts.
Communications and human relations skills sufficient to work in a highly collaborative team environment, and to establish and maintain collaborative working relationships with a variety of internal and external stakeholders and communicate effectively and comfortably with state and agency leadership.
Critical thinking and problem‑solving skills sufficient to address complex communications and public relations challenges.
Skills in writing and editing, including knowledge of AP style, to communicate in a clear, accurate and error‑free manner sufficient to convey information to internal and external stakeholders, including media, government and non‑government partners, local officials, educators, subject‑matter experts, and customers/readers.
Preferred Qualifications
A bachelor’s degree in journalism, communications, public relations, media, or closely related field.
Four (4) years of experience as a communications professional with responsibilities for media relations, public relations, writing, editing, communications planning, and social media content creation and community management.
Experience with writing and/or editing content about natural resource issues and outdoor recreation.
Experience with audience development as it relates to websites, newsletters, and social media channels.
Experience with managing sensitive issues or crisis communication.
Experience with optimizing websites and creating electronic documents, products, video and audio that are accessible to those with disabilities.
Experience with software required to create and edit video, audio, photos, and graphics, including Adobe Creative Suite.
Interpersonal skills and experience working with internal and external stakeholders, including media, government and non‑government partners, local officials, educators, subject‑matter experts, and customers/readers.
Additional Requirements This position requires an unrestricted Class D Driver’s license with a clear driving record.
Applicants must have the ability to meet the physical requirements and work in the environmental conditions of the position, with or without reasonable accommodations.
Background Check
Conflict of Interest Review
Criminal History Check
Education Verification
Employment Reference / Records Check
License / Certification Verification
How To Apply Select “Apply for Job” at the top of this page. If you have questions about applying for jobs, contact the Careers Help Desk at 651-259-3637 or email careers@state.mn.us. For additional information about the application process, go to http://www.mn.gov/careers.
Contact For questions about this position, contact David Tauchen at david.tauchen@state.mn.us or 651-259-5135.
If you are an individual with a disability and need reasonable accommodation to assist with the application process, please contact the ADA Coordinator at ADA.DNR@state.mn.us. To receive consideration as a Connect 700 Program applicant, apply online, email the Job ID#, the Working Title and your valid Proof of Eligibility Certificate by the closing date to Jordan Krueger at Jordan.Krueger@state.mn.us.
Working together to improve the state we love.
A sense of purpose in their work
Connection with their coworkers and communities
Opportunities for personal and professional growth
Benefits Your benefits may include:
Paid vacation and sick leave
12 paid holidays each year
Low-cost medical, dental, vision, and prescription drug plans
Fertility care, including IVF
Diabetes care
Dental and orthodontic care for adults and children
6 weeks paid leave for parents of newborn or newly adopted children
Pension plan that provides income when you retire (after working at least three years)
Employer paid life insurance to provide support for your family in the event of death
Short-term and long-term disability insurance that can provide income if you are unable to work due to illness or injury
Tax‑free expense accounts for health, dental, and dependent care
Resources that provide support and promote physical, emotional, social, and financial well‑being
Support to help you reach your career goals
Training, classes, and professional development
Federal Public Service Loan Forgiveness Program (Some positions may qualify for the Public Service Loan Forgiveness Program. For more information, visit the Federal Student Aid website at studentaid.gov)
Employee Assistance Program (EAP) for work/life support
A voluntary confidential program that helps employees and their families with life challenges that may impact overall health, personal well‑being, or job performance
Common sources of stress can be addressed through the EAP: mental health, relationship challenges (personal and work), grief and loss, finances, and legal issues
Daily Living/Convenience Services
Chore services, home repair, trip planning, child/elder care
Programs, resources and benefits eligibility varies Based on type of employment, agency, funding availability, union/collective bargaining agreement, location, and length of service with the State of Minnesota.
Equal Opportunity Employers Minnesota state agencies are equal opportunity, affirmative action, and veteran‑friendly employers. State agencies are committed to creating a workforce that reflects the diversity of the state and strongly encourages persons of color and Indigenous communities, members of the LGBTQIA2S+ community, individuals with disabilities, women, and veterans to apply. The varied experiences and perspectives of employees strengthen the work we do together and our ability to best serve Minnesotans.
All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, national origin, sex (including pregnancy, childbirth, and disabilities related to pregnancy or childbirth), gender identity, gender expression, marital status, familial status, age, sexual orientation, status regarding public assistance, disability, veteran status or activity in a local Human Rights Commission or any other characteristic protected by law.
Applicants With Disabilities Minnesota state agencies make reasonable accommodations to their employees and applicants with disabilities. If you have a disability and need assistance in searching or applying for jobs with the State of Minnesota, call the Careers Help Desk at 651-259-3637 or email careers@state.mn.us and let us know the support you need.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing, Public Relations, and Writing/Editing
Industries
Government Administration
Referrals increase your chances of interviewing at Minnesota Department of Natural Resources by 2x
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Job ID: 90887
Location: St. Paul
Full/Part Time: Full-Time
Regular/Temporary: Unlimited
Who May Apply: Open to all qualified job seekers
Date Posted: 12/18/2025
Closing Date: 01/07/2026
Hiring Agency/Seniority Unit: Department of Natural Resources
Division/Unit: Fish and Wildlife
Work Shift/Work Hours: Day Shift
Days of Work: Monday - Friday
Travel Required: Yes - Occasionally
Salary Range: $29.25 - $42.94 / hourly; $61,074 - $89,658 / annually
Classified Status: Classified
Bargaining Unit/Union: 214 - Minnesota Association of Professional Employees (MAPE)
Designated in Connect 700 Program for Applicants with Disabilities: Yes
Telework Eligible: Yes, Hybrid
Working Title: Web Specialist
Job Class: Communications Specialist 2
Agency: MN Department of Natural Resources
The work you'll do is more than just a job. At the State of Minnesota, employees play a critical role in developing policies, providing essential services, and working to improve the well‑being and quality of life for all Minnesotans. The State of Minnesota is committed to equity and inclusion, and invests in employees by providing benefits, support resources, and training and development opportunities.
The Department of Natural Resources is seeking to fill a full‑time Web Specialist position. This position will be located at the Central Office in St. Paul. This position works in concert with another Web Specialist, a public relations team, and other DNR specialists to administer and maintain the DNR’s statewide Fish and Wildlife Division website as a strategic element to achieve the work of the Division of Fish and Wildlife (FAW) and the mission of the Department of Natural Resources. The incumbent’s work will develop and maintain Fish and Wildlife website properties with the purpose of raising awareness and knowledge of fish and wildlife management and research and increasing awareness of and participation in hunting, fishing, and other fish and wildlife related outdoor recreation opportunities. The incumbent’s work will also provide timely and relevant information to stakeholders, building loyalty to the DNR’s brand.
Responsibilities
Implement the Fish and Wildlife web communications strategy and manage day-to-day operations of the division’s web presence to engage and inform stakeholders.
Coordinate advancements to Fish and Wildlife’s web assets by serving on interdisciplinary teams.
Coordinate web analytics, developing regular reports on the performance of Fish and Wildlife web pages, and recommending appropriate adjustments in the web strategy to enhance Fish and Wildlife’s presence and information reach.
Keep current with public sector web page industry trends and best practices.
This position may be eligible to telework up to 50% of the time, which is subject to change. If approved, the employee would be required to complete a telework agreement.
Minimum Qualifications
Two (2) years of professional level experience in communications, marketing, journalism, and outreach.
Experience in planning, writing, and editing content for news releases, web, social media, newsletters, public service announcements for radio and television, radio actualities, and/or scripts for information and education productions.
Experience working within website content management systems and maintaining large websites with complex information.
Knowledge of journalistic principles, practices, and techniques as related to the planning, creating, editing, and multi-channel distribution of communications deliverables.
Knowledge of cultural competence sufficient to produce content that reaches new and culturally diverse audiences.
Working knowledge of news media sufficient to ensure effective media relations efforts within the state.
Organizational and time management skills sufficient to delegate and manage multiple projects.
Project management and facilitation skills sufficient to manage complex communications planning efforts.
Communications and human relations skills sufficient to work in a highly collaborative team environment, and to establish and maintain collaborative working relationships with a variety of internal and external stakeholders and communicate effectively and comfortably with state and agency leadership.
Critical thinking and problem‑solving skills sufficient to address complex communications and public relations challenges.
Skills in writing and editing, including knowledge of AP style, to communicate in a clear, accurate and error‑free manner sufficient to convey information to internal and external stakeholders, including media, government and non‑government partners, local officials, educators, subject‑matter experts, and customers/readers.
Preferred Qualifications
A bachelor’s degree in journalism, communications, public relations, media, or closely related field.
Four (4) years of experience as a communications professional with responsibilities for media relations, public relations, writing, editing, communications planning, and social media content creation and community management.
Experience with writing and/or editing content about natural resource issues and outdoor recreation.
Experience with audience development as it relates to websites, newsletters, and social media channels.
Experience with managing sensitive issues or crisis communication.
Experience with optimizing websites and creating electronic documents, products, video and audio that are accessible to those with disabilities.
Experience with software required to create and edit video, audio, photos, and graphics, including Adobe Creative Suite.
Interpersonal skills and experience working with internal and external stakeholders, including media, government and non‑government partners, local officials, educators, subject‑matter experts, and customers/readers.
Additional Requirements This position requires an unrestricted Class D Driver’s license with a clear driving record.
Applicants must have the ability to meet the physical requirements and work in the environmental conditions of the position, with or without reasonable accommodations.
Background Check
Conflict of Interest Review
Criminal History Check
Education Verification
Employment Reference / Records Check
License / Certification Verification
How To Apply Select “Apply for Job” at the top of this page. If you have questions about applying for jobs, contact the Careers Help Desk at 651-259-3637 or email careers@state.mn.us. For additional information about the application process, go to http://www.mn.gov/careers.
Contact For questions about this position, contact David Tauchen at david.tauchen@state.mn.us or 651-259-5135.
If you are an individual with a disability and need reasonable accommodation to assist with the application process, please contact the ADA Coordinator at ADA.DNR@state.mn.us. To receive consideration as a Connect 700 Program applicant, apply online, email the Job ID#, the Working Title and your valid Proof of Eligibility Certificate by the closing date to Jordan Krueger at Jordan.Krueger@state.mn.us.
Working together to improve the state we love.
A sense of purpose in their work
Connection with their coworkers and communities
Opportunities for personal and professional growth
Benefits Your benefits may include:
Paid vacation and sick leave
12 paid holidays each year
Low-cost medical, dental, vision, and prescription drug plans
Fertility care, including IVF
Diabetes care
Dental and orthodontic care for adults and children
6 weeks paid leave for parents of newborn or newly adopted children
Pension plan that provides income when you retire (after working at least three years)
Employer paid life insurance to provide support for your family in the event of death
Short-term and long-term disability insurance that can provide income if you are unable to work due to illness or injury
Tax‑free expense accounts for health, dental, and dependent care
Resources that provide support and promote physical, emotional, social, and financial well‑being
Support to help you reach your career goals
Training, classes, and professional development
Federal Public Service Loan Forgiveness Program (Some positions may qualify for the Public Service Loan Forgiveness Program. For more information, visit the Federal Student Aid website at studentaid.gov)
Employee Assistance Program (EAP) for work/life support
A voluntary confidential program that helps employees and their families with life challenges that may impact overall health, personal well‑being, or job performance
Common sources of stress can be addressed through the EAP: mental health, relationship challenges (personal and work), grief and loss, finances, and legal issues
Daily Living/Convenience Services
Chore services, home repair, trip planning, child/elder care
Programs, resources and benefits eligibility varies Based on type of employment, agency, funding availability, union/collective bargaining agreement, location, and length of service with the State of Minnesota.
Equal Opportunity Employers Minnesota state agencies are equal opportunity, affirmative action, and veteran‑friendly employers. State agencies are committed to creating a workforce that reflects the diversity of the state and strongly encourages persons of color and Indigenous communities, members of the LGBTQIA2S+ community, individuals with disabilities, women, and veterans to apply. The varied experiences and perspectives of employees strengthen the work we do together and our ability to best serve Minnesotans.
All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, national origin, sex (including pregnancy, childbirth, and disabilities related to pregnancy or childbirth), gender identity, gender expression, marital status, familial status, age, sexual orientation, status regarding public assistance, disability, veteran status or activity in a local Human Rights Commission or any other characteristic protected by law.
Applicants With Disabilities Minnesota state agencies make reasonable accommodations to their employees and applicants with disabilities. If you have a disability and need assistance in searching or applying for jobs with the State of Minnesota, call the Careers Help Desk at 651-259-3637 or email careers@state.mn.us and let us know the support you need.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing, Public Relations, and Writing/Editing
Industries
Government Administration
Referrals increase your chances of interviewing at Minnesota Department of Natural Resources by 2x
Get notified about new Web Specialist jobs in
St Paul, MN .
#J-18808-Ljbffr