Marketing Manager
BKCW Insurance, Granite Heights, WI, United States
Be among the first 25 applicants. BKCW Insurance is looking for a creative and results-driven
Marketing Manager
to join our winning team. This role is responsible for developing and executing marketing strategies to increase brand awareness, generate leads, and support client retention. The ideal candidate will have a strong understanding of digital marketing, content creation, community engagement, and project management. Members can work in either our Killeen or Temple, TX office locations.
Key Responsibilities
Digital Marketing:
Manage and update the agency’s website and social media platforms (Facebook, LinkedIn, Instagram, etc.)
Create and schedule engaging content including blogs, newsletters, and promotional posts
Monitor and analyze digital campaign performance using tools like Google Analytics and Meta Business Suite
Brand Development:
Create marketing collateral to support department objectives
Maintain consistent brand messaging across all marketing channels to drive business to the Agency
Design marketing materials such as flyers, brochures, and email templates
Lead Generation & Client Engagement:
Develop and implement lead generation campaigns (email, social media, local SEO)
Coordinate client/carrier/vendor appreciation events and community outreach programs
Assist with referral programs and customer loyalty initiatives
Work closely with producers and customer service reps to align marketing with sales goals, assisting with their RFP and other sales generating documents
Create templates for InsurLink and manage content sent through Client Circle and Zywave related to branding/advertising
Host agency specific content to the website
Support agency participation in local events, sponsorships, and networking opportunities
Project Coordination:
Plan, coordinate, and monitor internal projects such as marketing campaigns, client onboarding processes, and client renewal processes
Coordinate company events and timelines including annual carrier lake day event and benefits conference
Develop and maintain project timelines, task lists, and status reports
Facilitate communication between departments and ensure alignment of project goals
Communication & Reporting:
Schedule and lead project meetings, prepare agendas, and track action items
Provide regular updates to leadership on project progress, risks, outcomes, and return on investment
Maintain organized records of project documentation and communications
Manage and create monthly BKCW newsletter internally and external benefits communication outreach to clients
Liaise with external vendors, consultants, and technology providers
Track deliverables, return on investment, and ensure third-party commitments are met on time
Qualifications
Bachelor’s degree in marketing, communications, or related field (or equivalent experience)
1–3 years of marketing experience, preferably in insurance or financial services
Proficiency in Canva, Adobe Creative Suite, or similar design tools
Knowledge of insurance products and industry terminology preferred
Experience with video editing or podcast production preferred
Familiarity with CRM systems and email marketing platforms (e.g., Mailchimp, HubSpot)
Strong written and verbal communication skills
Self-starter with the ability to manage multiple projects and deadlines
Benefits
Comprehensive Health Insurance with Employer Paid Premium and HSA
Company paid Dental, Long-Term Disability, Basic Life Insurance, Telemedicine/Behavioral Health Care Program, Employee Assistance Program
Voluntary Vision, Life Insurance, Short Term Disability, Accident and Critical Illness Insurance
401(k) Matching
Competitive Salary and bonus
Flex Time
Annual, Service, and Referral Bonuses
Paid Education and training with bonuses for industry certifications
Paid day off to volunteer in the community
Higher education scholarships for members and their children
Commission reimbursement for employee's personal insurance through BKCW
Generous Paid Time Off program
13 additional Paid Holidays per year
Company Social and Community Service Events
Family First Organization
Seniority level
Entry level
Employment type
Full-time
Job function
Marketing and Sales
Insurance
#J-18808-Ljbffr
Marketing Manager
to join our winning team. This role is responsible for developing and executing marketing strategies to increase brand awareness, generate leads, and support client retention. The ideal candidate will have a strong understanding of digital marketing, content creation, community engagement, and project management. Members can work in either our Killeen or Temple, TX office locations.
Key Responsibilities
Digital Marketing:
Manage and update the agency’s website and social media platforms (Facebook, LinkedIn, Instagram, etc.)
Create and schedule engaging content including blogs, newsletters, and promotional posts
Monitor and analyze digital campaign performance using tools like Google Analytics and Meta Business Suite
Brand Development:
Create marketing collateral to support department objectives
Maintain consistent brand messaging across all marketing channels to drive business to the Agency
Design marketing materials such as flyers, brochures, and email templates
Lead Generation & Client Engagement:
Develop and implement lead generation campaigns (email, social media, local SEO)
Coordinate client/carrier/vendor appreciation events and community outreach programs
Assist with referral programs and customer loyalty initiatives
Work closely with producers and customer service reps to align marketing with sales goals, assisting with their RFP and other sales generating documents
Create templates for InsurLink and manage content sent through Client Circle and Zywave related to branding/advertising
Host agency specific content to the website
Support agency participation in local events, sponsorships, and networking opportunities
Project Coordination:
Plan, coordinate, and monitor internal projects such as marketing campaigns, client onboarding processes, and client renewal processes
Coordinate company events and timelines including annual carrier lake day event and benefits conference
Develop and maintain project timelines, task lists, and status reports
Facilitate communication between departments and ensure alignment of project goals
Communication & Reporting:
Schedule and lead project meetings, prepare agendas, and track action items
Provide regular updates to leadership on project progress, risks, outcomes, and return on investment
Maintain organized records of project documentation and communications
Manage and create monthly BKCW newsletter internally and external benefits communication outreach to clients
Liaise with external vendors, consultants, and technology providers
Track deliverables, return on investment, and ensure third-party commitments are met on time
Qualifications
Bachelor’s degree in marketing, communications, or related field (or equivalent experience)
1–3 years of marketing experience, preferably in insurance or financial services
Proficiency in Canva, Adobe Creative Suite, or similar design tools
Knowledge of insurance products and industry terminology preferred
Experience with video editing or podcast production preferred
Familiarity with CRM systems and email marketing platforms (e.g., Mailchimp, HubSpot)
Strong written and verbal communication skills
Self-starter with the ability to manage multiple projects and deadlines
Benefits
Comprehensive Health Insurance with Employer Paid Premium and HSA
Company paid Dental, Long-Term Disability, Basic Life Insurance, Telemedicine/Behavioral Health Care Program, Employee Assistance Program
Voluntary Vision, Life Insurance, Short Term Disability, Accident and Critical Illness Insurance
401(k) Matching
Competitive Salary and bonus
Flex Time
Annual, Service, and Referral Bonuses
Paid Education and training with bonuses for industry certifications
Paid day off to volunteer in the community
Higher education scholarships for members and their children
Commission reimbursement for employee's personal insurance through BKCW
Generous Paid Time Off program
13 additional Paid Holidays per year
Company Social and Community Service Events
Family First Organization
Seniority level
Entry level
Employment type
Full-time
Job function
Marketing and Sales
Insurance
#J-18808-Ljbffr