Valatam
About Valatam
We’re Valatam, a team that connects bilingual professionals from Latin America with global clients. Our people are our pride, and we’re thrilled to be certified as a
Great Place to Work for the 2025-2026
period, proof that great work starts with great people. About The Role
The Media Buyer will manage and optimize paid advertising campaigns on Meta platforms (Facebook and Instagram). This role is responsible for scaling ad performance, analyzing campaign data, and maximizing return on ad spend (ROAS) through data‑driven strategies and continuous optimization. Key Responsibilities
Manage all Meta ad accounts and campaigns from setup to reporting and monitor daily performance metrics (CPA, ROAS, CTR, CPM, CVR). Adjust budgets and pacing based on real‑time performance data. Conduct A/B testing on audiences, creatives, ad copy, and landing pages. Collaborate with creative teams to develop high‑performing ad content. Prepare weekly and monthly performance reports with insights and recommendations. Ensure accurate tracking setup (Meta Pixel, Conversion API, event tracking). Stay updated on Meta Ads best practices and algorithm changes. Requirements
English (C1/C2) and Spanish. 2+ years of hands‑on experience with Meta Ads. Strong experience with Meta Ads Manager, Google Analytics (GA4), and Excel/Google Sheets. Experience working with UTM links, conversion pixels, Google Tag Manager, and CRM tools (preferably HubSpot). Quiet home office, stable internet (≥10 Mbps down / 2 Mbps up), and backup connection. Bachelor’s or Associate’s degree preferred. Benefits
Hourly rate starting at USD 1288 per month (final rate will be experience‑based). Annual pay increments. Discretionary client bonuses (80 % of clients award year‑end bonuses). 7 U.S. federal holidays + 4 paid PTO days. Monthly medical insurance stipend (after induction). Birthday / Anniversary bonuses + Gym / Wellness allowance. Unlimited online fitness classes + company events & Christmas celebrations. Our Core Values at Work
We live by
ACTION
(get things done),
CARE
(help others and do things right),
OUTSTANDING
(operate at the highest standards),
DEPENDABLE
(own every commitment), and
ENERGY
(bring positivity every day). You’ll thrive here if these values resonate with you. Additional Information
Seniority level: Associate. Employment type: Full‑time. Job function: Marketing and Sales. Industries: Non‑profit Organizations; Primary and Secondary Education.
#J-18808-Ljbffr
We’re Valatam, a team that connects bilingual professionals from Latin America with global clients. Our people are our pride, and we’re thrilled to be certified as a
Great Place to Work for the 2025-2026
period, proof that great work starts with great people. About The Role
The Media Buyer will manage and optimize paid advertising campaigns on Meta platforms (Facebook and Instagram). This role is responsible for scaling ad performance, analyzing campaign data, and maximizing return on ad spend (ROAS) through data‑driven strategies and continuous optimization. Key Responsibilities
Manage all Meta ad accounts and campaigns from setup to reporting and monitor daily performance metrics (CPA, ROAS, CTR, CPM, CVR). Adjust budgets and pacing based on real‑time performance data. Conduct A/B testing on audiences, creatives, ad copy, and landing pages. Collaborate with creative teams to develop high‑performing ad content. Prepare weekly and monthly performance reports with insights and recommendations. Ensure accurate tracking setup (Meta Pixel, Conversion API, event tracking). Stay updated on Meta Ads best practices and algorithm changes. Requirements
English (C1/C2) and Spanish. 2+ years of hands‑on experience with Meta Ads. Strong experience with Meta Ads Manager, Google Analytics (GA4), and Excel/Google Sheets. Experience working with UTM links, conversion pixels, Google Tag Manager, and CRM tools (preferably HubSpot). Quiet home office, stable internet (≥10 Mbps down / 2 Mbps up), and backup connection. Bachelor’s or Associate’s degree preferred. Benefits
Hourly rate starting at USD 1288 per month (final rate will be experience‑based). Annual pay increments. Discretionary client bonuses (80 % of clients award year‑end bonuses). 7 U.S. federal holidays + 4 paid PTO days. Monthly medical insurance stipend (after induction). Birthday / Anniversary bonuses + Gym / Wellness allowance. Unlimited online fitness classes + company events & Christmas celebrations. Our Core Values at Work
We live by
ACTION
(get things done),
CARE
(help others and do things right),
OUTSTANDING
(operate at the highest standards),
DEPENDABLE
(own every commitment), and
ENERGY
(bring positivity every day). You’ll thrive here if these values resonate with you. Additional Information
Seniority level: Associate. Employment type: Full‑time. Job function: Marketing and Sales. Industries: Non‑profit Organizations; Primary and Secondary Education.
#J-18808-Ljbffr