Everblue
Location
Huntersville, North Carolina (Hybrid)
Reports To Head of Marketing
Employment Type Full-Time
Position Summary The Digital Marketing Specialist is responsible for executing, optimizing, and scaling Everblue’s digital marketing efforts across multiple business lines. This role is hands‑on and execution‑focused, supporting training programs, software solutions, and partner‑led initiatives through paid media, email marketing, web optimization, SEO, and analytics.
This position is ideal for a practitioner who enjoys working directly in marketing platforms and tools—building campaigns, improving performance, and translating data into action. The role starts with a strong focus on Training and expands into other products, programs, and special initiatives as opportunities arise.
Key Responsibilities Digital Campaign Execution & Optimization
Plan, execute, and optimize digital marketing campaigns across SEO, PPC, email, and social media advertising
Adapt SEO and content strategies to account for AI‑driven search, summarization, and discovery behaviors
Manage paid advertising across Google, Bing, Meta, and other relevant platforms
Build and optimize landing pages and microsites to support campaigns, programs, and partnerships
Maintain and update website content with attention to UX, SEO, and conversion performance
Support cross‑functional initiatives with targeted digital marketing execution
Web, Email & Marketing Systems
Manage email marketing campaigns and automations in Drip
Work within CMS platforms such as WordPress and Webflow to publish and maintain content
Use HTML and CSS to support page updates, forms, and minor layout changes
Collaborate with design and content resources as needed to launch campaigns efficiently
Analytics, Tracking & Performance
Ensure accurate tracking, attribution, and data hygiene across digital channels
Track, report, and analyze campaign and business performance to continually improve results
Prepare performance summaries and recommendations for the broader Workforce team
Requirements
Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience)
7-10 years of hands‑on digital marketing experience
Strong experience with SEO, PPC, email marketing, and social media advertising
Working knowledge of HTML and CSS
Experience with Google Analytics 4, Google Tag Manager, and performance reporting
Experience using HubSpot or similar CRM and marketing automation platforms
Strong organizational skills and attention to detail
Ability to manage multiple initiatives and deadlines
Ability to develop deep knowledge of Everblue’s offerings and target audiences to inform campaign strategy and execution
Why Join Everblue? At Everblue, digital marketing isn’t an afterthought—it’s a critical driver of how our programs reach people and how our solutions scale. You’ll have room to experiment, improve systems, and apply what works across different parts of the business. We’re a mission‑driven, veteran‑owned company that values ownership, clarity, and results. Everblue is an equal opportunity employer and encourages all qualified candidates to apply.
About Everblue Everblue is a mission‑driven, veteran‑owned small business based in North Carolina. We deliver technology, program implementation, and workforce development solutions that modernize government programs and strengthen the energy workforce. Our work helps people build careers, helps agencies operate more efficiently, and helps communities thrive.
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Reports To Head of Marketing
Employment Type Full-Time
Position Summary The Digital Marketing Specialist is responsible for executing, optimizing, and scaling Everblue’s digital marketing efforts across multiple business lines. This role is hands‑on and execution‑focused, supporting training programs, software solutions, and partner‑led initiatives through paid media, email marketing, web optimization, SEO, and analytics.
This position is ideal for a practitioner who enjoys working directly in marketing platforms and tools—building campaigns, improving performance, and translating data into action. The role starts with a strong focus on Training and expands into other products, programs, and special initiatives as opportunities arise.
Key Responsibilities Digital Campaign Execution & Optimization
Plan, execute, and optimize digital marketing campaigns across SEO, PPC, email, and social media advertising
Adapt SEO and content strategies to account for AI‑driven search, summarization, and discovery behaviors
Manage paid advertising across Google, Bing, Meta, and other relevant platforms
Build and optimize landing pages and microsites to support campaigns, programs, and partnerships
Maintain and update website content with attention to UX, SEO, and conversion performance
Support cross‑functional initiatives with targeted digital marketing execution
Web, Email & Marketing Systems
Manage email marketing campaigns and automations in Drip
Work within CMS platforms such as WordPress and Webflow to publish and maintain content
Use HTML and CSS to support page updates, forms, and minor layout changes
Collaborate with design and content resources as needed to launch campaigns efficiently
Analytics, Tracking & Performance
Ensure accurate tracking, attribution, and data hygiene across digital channels
Track, report, and analyze campaign and business performance to continually improve results
Prepare performance summaries and recommendations for the broader Workforce team
Requirements
Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience)
7-10 years of hands‑on digital marketing experience
Strong experience with SEO, PPC, email marketing, and social media advertising
Working knowledge of HTML and CSS
Experience with Google Analytics 4, Google Tag Manager, and performance reporting
Experience using HubSpot or similar CRM and marketing automation platforms
Strong organizational skills and attention to detail
Ability to manage multiple initiatives and deadlines
Ability to develop deep knowledge of Everblue’s offerings and target audiences to inform campaign strategy and execution
Why Join Everblue? At Everblue, digital marketing isn’t an afterthought—it’s a critical driver of how our programs reach people and how our solutions scale. You’ll have room to experiment, improve systems, and apply what works across different parts of the business. We’re a mission‑driven, veteran‑owned company that values ownership, clarity, and results. Everblue is an equal opportunity employer and encourages all qualified candidates to apply.
About Everblue Everblue is a mission‑driven, veteran‑owned small business based in North Carolina. We deliver technology, program implementation, and workforce development solutions that modernize government programs and strengthen the energy workforce. Our work helps people build careers, helps agencies operate more efficiently, and helps communities thrive.
#J-18808-Ljbffr