allwhere
Marketing Operations Manager
at
allwhere
About Allwhere
allwhere is the one‑stop solution for a more engaged and productive team—whether they work remotely, in hybrid mode, or on‑site. We curate the right equipment, products, services, and experiences for your company’s needs, offering world‑class onboarding, engagement, retention, and wellness programs, and holistic remote‑work solutions that create distributed, productive, and efficient workplaces nationwide.
About The Role
allwhere seeks a Marketing Operations Manager to implement, maintain, and optimize our marketing technology stack. The role builds and executes lifecycle marketing campaigns, identifies funnel optimization opportunities, and reports on campaign results. The ideal candidate is systems‑oriented and creatively problem‑sider, driving growth.
The Marketing Operations Manager reports to the Senior Director of Growth Marketing and collaborates closely with Sales and Product teams.
Key Responsibilities
Own the Marketing Tech Stack: Manage selection, implementation, and performance of core tools including CRM (HubSpot), analytics platforms, and system integrations to support a seamless and scalable marketing infrastructure.
Campaign Execution & Optimization: Design and launch end‑to‑end email and lifecycle campaigns—handling audience segmentation, A/B testing, deployment, and post‑campaign performance analysis.
Sales Funnel Automation: Build and maintain automated workflows that support lead nurturing, qualification, and conversion from MQL to Closed Won—partnering closely with Sales to align systems and processes.
Outbound Cold Emailing: Collaborate with Sales and Growth teams to develop and execute outbound cold email strategies that generate pipeline, including list building, sequencing, personalization, and performance tracking.
Email Marketing & Content Deployment: Execute marketing communications in support of the campaign calendar—newsletters, product updates, promotions—ensuring tailored segmentation and dynamic personalization.
Lifecycle Marketing: Partner with Product and Customer Success to develop targeted lifecycle programs that increase activation, retention, and expansion across our customer base.
Product Collaboration: Work closely with the Product team to integrate marketing technology with product infrastructure, align data sources, and co‑create fun, product‑led marketing campaigns that drive user engagement and awareness.
Data Quality & Governance: Monitor and maintain data integrity within our marketing database through regular hygiene processes, enrichment efforts, and audience segmentation strategy.
Technical Troubleshooting & QA: Ensure campaigns, workflows, integrations, and tracking systems function reliably and as intended—proactively identifying and resolving operational issues.
Performance Reporting & Attribution: Lead tracking, reporting, and analysis across the full marketing and sales funnel to deliver insights that drive strategic decisions and team alignment.
What We’re Looking For
Experience: 5+ years in Marketing Operations at a B2B SaaS or product‑led growth company, with a strong grasp of marketing automation, CRM architecture, and cross‑functional collaboration.
Technical Fluency: Advanced expertise in HubSpot and proficiency with platforms such as Salesforce, Google Analytics, Tag Manager, Looker, and other martech tools.
Outbound Execution: Hands‑on experience planning and executing outbound cold email campaigns using tools like HubSpot Sequences, Salesloft, or Apollo—including personalization, testing, and performance analysis.
Product Partnership: Proven success working with Product teams to align on tooling, data flows, and joint campaigns—especially those that creatively connect users to new features or experiences.
Data‑Driven Mindset: Deep understanding of data governance, segmentation, and campaign reporting. Comfortable identifying trends and translating metrics into action.
Project Leadership: Demonstrated ability to lead initiatives, manage multiple projects simultaneously, and work cross‑functionally with stakeholders in Sales, Product, and Marketing.
Campaign Execution: Proven ability to manage and scale campaigns from concept through optimization with attention to detail and deadlines.
Collaborative Communicator: Transparent, curious, and confident in driving discussions, asking the right questions, and challenging assumptions to arrive at the best outcome.
Industry Insight (Preferred): Experience working in or marketing to HR, IT, or SaaS audiences, especially with a B2B lens.
Mindset: Passionate about marketing, curious about growth, and eager to experiment, iterate, and improve.
Salary Range: This position is a base salary plus bonus with OTE ranging anywhere from $105,000 to $125,000.
Seniority Level
Mid‑Senior level
Employment Type
Full‑time
Job Function
Marketing and Sales
Industries
IT Services and IT Consulting
Referrals increase your chances of interviewing at allwhere by 2x.
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at
allwhere
About Allwhere
allwhere is the one‑stop solution for a more engaged and productive team—whether they work remotely, in hybrid mode, or on‑site. We curate the right equipment, products, services, and experiences for your company’s needs, offering world‑class onboarding, engagement, retention, and wellness programs, and holistic remote‑work solutions that create distributed, productive, and efficient workplaces nationwide.
About The Role
allwhere seeks a Marketing Operations Manager to implement, maintain, and optimize our marketing technology stack. The role builds and executes lifecycle marketing campaigns, identifies funnel optimization opportunities, and reports on campaign results. The ideal candidate is systems‑oriented and creatively problem‑sider, driving growth.
The Marketing Operations Manager reports to the Senior Director of Growth Marketing and collaborates closely with Sales and Product teams.
Key Responsibilities
Own the Marketing Tech Stack: Manage selection, implementation, and performance of core tools including CRM (HubSpot), analytics platforms, and system integrations to support a seamless and scalable marketing infrastructure.
Campaign Execution & Optimization: Design and launch end‑to‑end email and lifecycle campaigns—handling audience segmentation, A/B testing, deployment, and post‑campaign performance analysis.
Sales Funnel Automation: Build and maintain automated workflows that support lead nurturing, qualification, and conversion from MQL to Closed Won—partnering closely with Sales to align systems and processes.
Outbound Cold Emailing: Collaborate with Sales and Growth teams to develop and execute outbound cold email strategies that generate pipeline, including list building, sequencing, personalization, and performance tracking.
Email Marketing & Content Deployment: Execute marketing communications in support of the campaign calendar—newsletters, product updates, promotions—ensuring tailored segmentation and dynamic personalization.
Lifecycle Marketing: Partner with Product and Customer Success to develop targeted lifecycle programs that increase activation, retention, and expansion across our customer base.
Product Collaboration: Work closely with the Product team to integrate marketing technology with product infrastructure, align data sources, and co‑create fun, product‑led marketing campaigns that drive user engagement and awareness.
Data Quality & Governance: Monitor and maintain data integrity within our marketing database through regular hygiene processes, enrichment efforts, and audience segmentation strategy.
Technical Troubleshooting & QA: Ensure campaigns, workflows, integrations, and tracking systems function reliably and as intended—proactively identifying and resolving operational issues.
Performance Reporting & Attribution: Lead tracking, reporting, and analysis across the full marketing and sales funnel to deliver insights that drive strategic decisions and team alignment.
What We’re Looking For
Experience: 5+ years in Marketing Operations at a B2B SaaS or product‑led growth company, with a strong grasp of marketing automation, CRM architecture, and cross‑functional collaboration.
Technical Fluency: Advanced expertise in HubSpot and proficiency with platforms such as Salesforce, Google Analytics, Tag Manager, Looker, and other martech tools.
Outbound Execution: Hands‑on experience planning and executing outbound cold email campaigns using tools like HubSpot Sequences, Salesloft, or Apollo—including personalization, testing, and performance analysis.
Product Partnership: Proven success working with Product teams to align on tooling, data flows, and joint campaigns—especially those that creatively connect users to new features or experiences.
Data‑Driven Mindset: Deep understanding of data governance, segmentation, and campaign reporting. Comfortable identifying trends and translating metrics into action.
Project Leadership: Demonstrated ability to lead initiatives, manage multiple projects simultaneously, and work cross‑functionally with stakeholders in Sales, Product, and Marketing.
Campaign Execution: Proven ability to manage and scale campaigns from concept through optimization with attention to detail and deadlines.
Collaborative Communicator: Transparent, curious, and confident in driving discussions, asking the right questions, and challenging assumptions to arrive at the best outcome.
Industry Insight (Preferred): Experience working in or marketing to HR, IT, or SaaS audiences, especially with a B2B lens.
Mindset: Passionate about marketing, curious about growth, and eager to experiment, iterate, and improve.
Salary Range: This position is a base salary plus bonus with OTE ranging anywhere from $105,000 to $125,000.
Seniority Level
Mid‑Senior level
Employment Type
Full‑time
Job Function
Marketing and Sales
Industries
IT Services and IT Consulting
Referrals increase your chances of interviewing at allwhere by 2x.
Powered by JazzHR
#J-18808-Ljbffr