Digital Advertising Manager Job at Brandmint in City of Rochester

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We are change makers on a mission to relentlessly challenge conventional marketing processes to deliver meaningful outcomes that foster growth for people and brands.

About You

You are a strategic, detail-oriented digital marketer with a passion for optimizing digital advertising campaigns that drive measurable results. You thrive on data, love problem-solving, and take pride in performance‑driven strategy. Organized, proactive, and resourceful, you excel at turning big‑picture goals into tactical execution that delivers ROI, conversions, and growth.

Our Values

• Relentless Growth: We set the bar higher to drive growth for people and brands.
• Purpose-Driven: Outcome begins with a purpose.
• Optimistic Agility: We embrace positivity and critical thinking.
• Delighted Experiences: We create delight through meaningful connection.
• Collaborative Accountability: It’s we, not I. We work together, empower one another, and remain accountable.

Role Overview

This person will manage Brandmint’s client’s paid search and paid social advertising across Google Ads, Meta Ads, and occasional one‑off requests for TikTok, LinkedIn, and other direct ad platforms. Responsibilities include campaign buildout, optimization, reporting, and full funnel performance management.

Responsibilities

• Build and launch campaigns on Google Ads and Meta Ads, with occasional requests on TikTok, LinkedIn, and other platforms as needed.
• Make campaign recommendations backed by data including targeting and budget.
• Handle all structure, audience targeting, tracking setup, creative placement, and campaign configuration.
• Optimize campaigns regularly to improve ROI, lower CPA, and increase conversions.
• Monitor performance metrics and adjust bids, budgets, audiences, and strategies as needed.
• Set up and maintain conversion tracking, pixels, and UTM parameters across platforms.
• Provide monthly reporting with clear insights, trends, and recommendations.
• Collaborate with Brandmint’s internal teams on creative needs, messaging alignment, and campaign strategy.
• Involve in monthly client‑facing meetings to discuss strategy.

Key Metrics You’ll Drive

• ROI
• Conversions
• Cost‑per‑click and cost‑per‑conversion performance
• Impressions and total reach
• Website traffic

Requirements

• 2+ years of hands‑on experience in digital advertising, with expertise in Meta Ads Manager, Google Ads, testing strategies, pixel and conversion setup, troubleshooting, and performance tracking.
• Work in our Rochester or Ithaca, NY office.
• Strong organizational skills and attention to detail.
• Self‑starter with the ability to independently move projects forward, prioritize tasks, and meet deadlines.

Job Perks

• 4‑Day Work Week (32 hours) + PTO
• Employee Experience Personalization
• Work‑Life Harmony
• Remote Holidays