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Armstrong World Industries

Demand Generation Specialist Job

Armstrong World Industries, Myrtle Point, Oregon, United States, 97458

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Employer Industry: Architectural Solutions

Why consider this job opportunity

Salary estimated up to $83,000 per year

Comprehensive benefits package including medical, dental, life insurance, and 401k match

Opportunities for personal development and career growth

Supportive and collaborative work culture that values individual and team achievements

Flexibility to work remotely

Engage in innovative marketing strategies across multiple digital platforms

What to Expect (Job Responsibilities)

Plan, execute, and optimize paid media campaigns across digital platforms such as Meta, LinkedIn, and programmatic display

Manage pacing, spend allocation, and performance analytics for campaigns

Develop and refine audience targeting strategies to enhance campaign effectiveness

Collaborate cross-functionally to improve funnel performance and measurement infrastructure

Stay updated on industry trends and incorporate AI tools into marketing workflows

What is Required (Qualifications)

High school diploma or GED required

Minimum of 5 years of digital marketing or paid media experience

Strong analytical skills and familiarity with attribution tools

Experience marketing to B2B audiences

Expertise in paid platforms including Google, Bing, Meta, and LinkedIn

How to Stand Out (Preferred Qualifications)

Bachelor’s degree preferred

Google Ads, Meta Blueprint, or similar certifications preferred

Strong analytical and troubleshooting skills

Curiosity and willingness to challenge conventional marketing strategies

Excellent communication and collaboration skills

We prioritize candidate privacy and champion equal‑opportunity employment. Central to our mission is our partnership with companies that share this commitment. We aim to foster a fair, transparent, and secure hiring environment for all. If you encounter any employer not adhering to these principles, please bring it to our attention immediately. We are not the EOR (Employer of Record) for this position. Our role in this specific opportunity is to connect outstanding candidates with a top‑tier employer.

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