IdeaClan
Experienced Media Buyer for Indian eCommerce Brand (D2C)
1. Experience Requirements 3–6+ years of hands-on performance marketing experience in D2C eCommerce .
Must have scaled ad spends from ₹10–20 lakhs/month → ₹1 crore+/month profitably.
Proven track record in scaling at least one D2C brand in India from early stage to INR 5–20 crore/mo revenue levels.
Experience managing Meta (Facebook + Instagram) & Google Ads end-to-end.
Bonus: Experience in Snapchat, TikTok (international), YouTube, Amazon Ads, Taboola, DV360 .
2. Technical Skill Requirements Meta Ads Deep knowledge of account structure , PGM, ABO vs CBO, scaling frameworks.
Mastery in: Broad + Advantage+ audiences
Lookalikes + first-party data
Creative testing structures
Daily stop loss rules & risk control
Retargeting funnels (DPA, ATC, VC custom flows)
Ability to run multiple ad accounts & manage bans.
Google Ads Expert in: Performance Max
Search + Brand + Competitor campaigns
YouTube acquisition
Shopping campaigns
Strong understanding of data-layer, conversions, feed optimization .
Attribution & Analytics Proficiency in GA4 , Post Purchase Surveys, Triple Whale, AppsFlyer or AnyTrack.
Ability to read: MER
Blended CPAs
CAC & LTV interaction
ROAS vs Contribution Margin
Understands how to scale while protecting profitability .
Creative Strategy Can brief the creative team with: Angles
Hooks
Winning ad formats
Competitor analysis
Knows what type of creatives work for: Prospecting
Retargeting
Scaling to cold markets
Can identify fatigued ads quickly.
CRO & Funnel Understanding Understands landing page psychology.
Can audit: PDPs
Checkout flow
Offer structure
Works with tech to improve CVR.
Data & Tools Shopify analytics
Excel/Google Sheets
Meta Ads Manager
Google Ads Manager
Google Tag Manager
Pixel setup, conversion APIs
Klaviyo, SMS, push notifications (basic)
3. Strategic Skills Ability to take revenue targets and translate them into: Daily spend
CAC targets
Expected ROAS
Weekly scaling plan
Deep understanding of: Scaling philosophies
Risk management
Budget pacing
Inventory & marketing sync
Seasonality planning
Can design and run Black Friday, Diwali, EOSS, weekend scaling .
4. Behavioural Skills KPI-driven, not vanity metrics driven.
Ownership mindset — behaves like a founder.
Works calmly under pressure during scaling weeks.
Transparent & proactive communicator.
Must be data-first , not “opinion-first”.
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