Senior Analyst, Data Science/Audience Solutions Job at Zenith in New York
Zenith, New York, NY, United States
Senior Analyst – Zenith
Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business. Every investment we make has an ROI mindset—not just for our clients, but for our agency at large. We’re focused on driving the maximum value for our people, our capabilities and our media investments for some of the world’s leading brands.
Overview
Working closely with both the Planning and Analytics teams, Data Sciences designs and implements statistical models and machine learning solutions that tie our clients’ marketing to real-world business goals. We use these models to understand past performance, predict future performance, and inform and optimize future decisions. Our work brings our clients closer to their marketing, helping them understand if they are talking to the right people in the right way.
What does a successful Senior Analyst look like?
We look for prior experience in media analytics, especially digital media and audience segmentation/modeling. We hope you have a love for numbers and know how to bring data to life through a compelling story. We’re also hoping you have at least 1-2 years of experience.
What does a Senior Analyst do day-to-day?
You will work very closely with planning, audience strategy and analytics teams to help them solve marketing problems. You also contribute crucial intellectual capital to the data science team by sharing knowledge and designing models and Data Science solutions based on their clients’ business needs and using data to tell great stories. A Senior Analyst will also help formulate a vision for their accounts and bring that vision to life.
Responsibilities
Design, estimate, tune, score and maintain advanced statistical and mathematical models (e.g. classification, numeric forecasts, customer segmentation, customer propensity, attribution, etc.).
Produce accurate statistical analysis and ensure high quality of the data analysis produced.
Interpret, document and present/communicate analytical results to multiple business disciplines, providing conclusions and recommendations.
Take analytical objectives and define data requirements. Extract, clean, and transform both customer level, and aggregated data for analysis, modelling, segmentation and reporting.
Qualifications
1+ years of work experience in quantitative analysis with proven results in leveraging customer/transaction to address business objectives.
Bachelor’s degree in a STEM or other related field, or equivalent work experience.
Strong knowledge of Relational Databases and SQL programming.
Highly proficient in at least one popular programming language used for Machine Learning, such as Python or R.
Solid understanding of mathematical modeling, probability and statistics, and the design and simulation of stochastic systems.
Familiarity with the mathematics behind important statistical learning algorithms such as ARIMA, Linear Regression, Logistic Regression, Centroid-based and Hierarchical Clustering, Principal Component Analysis (PCA), Decision Trees/Random Forest, Bayesian Inference, Markov Chain Monte-Carlo (MCMC).
Familiarity with common advanced marketing analytics solutions such as Customer Segmentation, Marketing Mix Modeling (MMM), Multi-touch Attribution (MTA).
Familiarity with the capabilities and mechanics of a broad range of marketing measurements and technologies such as Ad Servers, DSP, DMPs, CRMs, and Syndicated Research strongly preferred.
Strong communication skills. Ability to speak and write professionally. Ability and comfort with presenting work by phone or within small groups.
Additional Information
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Benefits
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401(k), as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
Compensation Range: $80,000-$95,000 annually.
If you require accommodation or assistance with the application or on-boarding process specifically, please contact USMSTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
Veterans Encouraged to Apply.
#J-18808-Ljbffr
In Summary: Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines . As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes . Data Sciences designs and implements statistical models and machine learning solutions that tie our clients’ marketing to real-world business goals .
En Español: Zenith es una agencia de medios de servicio completo con capacidades y experiencia en todos los canales y disciplinas. Zenith forma parte de Publicis Media, la red número uno de compras mediáticas en las Américas y el número dos a nivel mundial. Como Agencia de ROI, la especialidad de Zenith consiste en impulsar resultados empresariales reales y tangibles, no solo métricas de medios, que tendrán un efecto medible sobre los negocios de nuestros clientes. Cada inversión que realizamos tiene una mentalidad de ROI no sólo para nuestros clientes, sino para nuestra exitosa agencia en general. Estamos enfocados en generar el máximo valor para nuestras personas, nuestras capacidades e inversiones multimedia para algunas de las principales marcas del mundo. También esperamos que tenga al menos 1-2 años de experiencia. ¿Qué hace un analista senior día a día? Trabajará muy estrechamente con los equipos de planificación, estrategia de audiencia y análisis para ayudarles a resolver problemas de marketing. También contribuirá con capital intelectual crucial al equipo de ciencia de datos compartiendo conocimientos y diseñando modelos y soluciones Data Science basadas en las necesidades empresariales de sus clientes y utilizando datos para contar grandes historias. Extraer, limpiar y transformar tanto el nivel del cliente como los datos agregados para análisis, modelado, segmentación e informes. Qualificaciones 1+ años de experiencia laboral en análisis cuantitativo con resultados comprobados en aprovechar al cliente/transacción para abordar objetivos empresariales. Grado bachillero en un campo STEM u otro área relacionada o experiencia laboral equivalente. Fuerte conocimiento de las bases de datos relacionales y la programación SQL. Muy competente en por lo menos uno de los lenguajes de programación populares utilizados para el aprendizaje automático, como Python o R. Conocimiento sólido de la modelización matemática, probabilidad y estadística, y el diseño y simulación de sistemas estocásticos. Familiariedad con los algoritmos de aprendizaje matemáticos importantes como ARIMA, Regressión Lineal, Regresión Escrita Preferencial, Clustering basado en cadenas y jerárquicas, Componente Principal de Análisis (PCA), Tratos / Resolución de Clientes y una amplia gama de soluciones avanzadas de mercadotecnia (MCMC). Capacidad y comodidad para presentar trabajo por teléfono o en pequeños grupos. Información adicional Nuestro lema de Publicis Groupe Viva La Différence significa que estamos mejor juntos, y creemos que nuestras diferencias nos hacen más fuertes. Significa que honramos y celebramos todas las identidades, a través de todos los aspectos de la interseccionalidad, y es el respaldo de todo lo que hacemos como organización. Estamos enfocados en fomentar la pertenencia y crear experiencias equitativas e inclusivas para todos los talentos. Beneficios Publicis Group ofrece programas e políticas de beneficios sólidos e incluyentes para apoyar las necesidades cambiantes y diversas de nuestros talentos y permitir que cada persona crezca y prospere.
Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business. Every investment we make has an ROI mindset—not just for our clients, but for our agency at large. We’re focused on driving the maximum value for our people, our capabilities and our media investments for some of the world’s leading brands.
Overview
Working closely with both the Planning and Analytics teams, Data Sciences designs and implements statistical models and machine learning solutions that tie our clients’ marketing to real-world business goals. We use these models to understand past performance, predict future performance, and inform and optimize future decisions. Our work brings our clients closer to their marketing, helping them understand if they are talking to the right people in the right way.
What does a successful Senior Analyst look like?
We look for prior experience in media analytics, especially digital media and audience segmentation/modeling. We hope you have a love for numbers and know how to bring data to life through a compelling story. We’re also hoping you have at least 1-2 years of experience.
What does a Senior Analyst do day-to-day?
You will work very closely with planning, audience strategy and analytics teams to help them solve marketing problems. You also contribute crucial intellectual capital to the data science team by sharing knowledge and designing models and Data Science solutions based on their clients’ business needs and using data to tell great stories. A Senior Analyst will also help formulate a vision for their accounts and bring that vision to life.
Responsibilities
Design, estimate, tune, score and maintain advanced statistical and mathematical models (e.g. classification, numeric forecasts, customer segmentation, customer propensity, attribution, etc.).
Produce accurate statistical analysis and ensure high quality of the data analysis produced.
Interpret, document and present/communicate analytical results to multiple business disciplines, providing conclusions and recommendations.
Take analytical objectives and define data requirements. Extract, clean, and transform both customer level, and aggregated data for analysis, modelling, segmentation and reporting.
Qualifications
1+ years of work experience in quantitative analysis with proven results in leveraging customer/transaction to address business objectives.
Bachelor’s degree in a STEM or other related field, or equivalent work experience.
Strong knowledge of Relational Databases and SQL programming.
Highly proficient in at least one popular programming language used for Machine Learning, such as Python or R.
Solid understanding of mathematical modeling, probability and statistics, and the design and simulation of stochastic systems.
Familiarity with the mathematics behind important statistical learning algorithms such as ARIMA, Linear Regression, Logistic Regression, Centroid-based and Hierarchical Clustering, Principal Component Analysis (PCA), Decision Trees/Random Forest, Bayesian Inference, Markov Chain Monte-Carlo (MCMC).
Familiarity with common advanced marketing analytics solutions such as Customer Segmentation, Marketing Mix Modeling (MMM), Multi-touch Attribution (MTA).
Familiarity with the capabilities and mechanics of a broad range of marketing measurements and technologies such as Ad Servers, DSP, DMPs, CRMs, and Syndicated Research strongly preferred.
Strong communication skills. Ability to speak and write professionally. Ability and comfort with presenting work by phone or within small groups.
Additional Information
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Benefits
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401(k), as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
Compensation Range: $80,000-$95,000 annually.
If you require accommodation or assistance with the application or on-boarding process specifically, please contact USMSTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
Veterans Encouraged to Apply.
#J-18808-Ljbffr
In Summary: Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines . As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes . Data Sciences designs and implements statistical models and machine learning solutions that tie our clients’ marketing to real-world business goals .
En Español: Zenith es una agencia de medios de servicio completo con capacidades y experiencia en todos los canales y disciplinas. Zenith forma parte de Publicis Media, la red número uno de compras mediáticas en las Américas y el número dos a nivel mundial. Como Agencia de ROI, la especialidad de Zenith consiste en impulsar resultados empresariales reales y tangibles, no solo métricas de medios, que tendrán un efecto medible sobre los negocios de nuestros clientes. Cada inversión que realizamos tiene una mentalidad de ROI no sólo para nuestros clientes, sino para nuestra exitosa agencia en general. Estamos enfocados en generar el máximo valor para nuestras personas, nuestras capacidades e inversiones multimedia para algunas de las principales marcas del mundo. También esperamos que tenga al menos 1-2 años de experiencia. ¿Qué hace un analista senior día a día? Trabajará muy estrechamente con los equipos de planificación, estrategia de audiencia y análisis para ayudarles a resolver problemas de marketing. También contribuirá con capital intelectual crucial al equipo de ciencia de datos compartiendo conocimientos y diseñando modelos y soluciones Data Science basadas en las necesidades empresariales de sus clientes y utilizando datos para contar grandes historias. Extraer, limpiar y transformar tanto el nivel del cliente como los datos agregados para análisis, modelado, segmentación e informes. Qualificaciones 1+ años de experiencia laboral en análisis cuantitativo con resultados comprobados en aprovechar al cliente/transacción para abordar objetivos empresariales. Grado bachillero en un campo STEM u otro área relacionada o experiencia laboral equivalente. Fuerte conocimiento de las bases de datos relacionales y la programación SQL. Muy competente en por lo menos uno de los lenguajes de programación populares utilizados para el aprendizaje automático, como Python o R. Conocimiento sólido de la modelización matemática, probabilidad y estadística, y el diseño y simulación de sistemas estocásticos. Familiariedad con los algoritmos de aprendizaje matemáticos importantes como ARIMA, Regressión Lineal, Regresión Escrita Preferencial, Clustering basado en cadenas y jerárquicas, Componente Principal de Análisis (PCA), Tratos / Resolución de Clientes y una amplia gama de soluciones avanzadas de mercadotecnia (MCMC). Capacidad y comodidad para presentar trabajo por teléfono o en pequeños grupos. Información adicional Nuestro lema de Publicis Groupe Viva La Différence significa que estamos mejor juntos, y creemos que nuestras diferencias nos hacen más fuertes. Significa que honramos y celebramos todas las identidades, a través de todos los aspectos de la interseccionalidad, y es el respaldo de todo lo que hacemos como organización. Estamos enfocados en fomentar la pertenencia y crear experiencias equitativas e inclusivas para todos los talentos. Beneficios Publicis Group ofrece programas e políticas de beneficios sólidos e incluyentes para apoyar las necesidades cambiantes y diversas de nuestros talentos y permitir que cada persona crezca y prospere.