Royal Communications Consultants Inc is hiring: Web Optimization Manager in New

Seeking a Web Optimization Manager to manage the ongoing enhancements of the website experience. In this role, you will uncover friction points across the digital journey, develop data-backed hypotheses, and create A/B testing strategies to improve engagement and conversion. You will work closely with adata analyst to translate complex user behavior data into actionable insights and implement site enhancements that measurably improve business outcomes.

Job Responsibilities

Identify friction points in the user journey through behavioral data analysis and deliver strategic, high-impact recommendations that enhance usability, engagement, and conversion.

Apply a critical lens to data by questioning assumptions, investigating underlying user behaviors, and continuously refining hypotheses to uncover deeper user insights and inform optimization priorities.

Develop and prioritize testable hypotheses grounded in both quantitative and qualitative insights to drive iterative improvements in site performance and user flow.

Own the development and execution of a robust testing roadmap, including A/B and multivariate tests, collaborating with Product, UX, and Marketing Operations to implement.

Leverage Heap and Power BI to monitor user behavior and site performance, delivering data-driven insights that inform optimization strategies and align with core KPIs.

Partner closely with data analysts to validate findings and ensure optimization decisions are backed by statistically significant results and business impact.

Synthesize complex data into compelling narratives that clearly communicate optimization outcomes to cross-functional stakeholders.

Collaborate with UX and content strategy teams to recommend and implement changes that improve clarity, usability, and the overall site experience across key journeys.

Align stakeholders around testing priorities and site experience goals, facilitating shared understanding of trade-offs, dependencies, and expected outcomes.

Required Skills & Experience

4-7 years of experience in website optimization, digital experience, CRO (conversion rate optimization), or a similar role.

Deep experience working with web analytics platforms (e.g., Heap, Adobe Analytics, Google Analytics).

Proficient in A/B and multivariate testing tools such as Dynamic Yield, Optimizely, Google Optimize, Adobe Target, or similar.

Strong hypothesis-driven mindset, with a proven ability to design, run, and analyze digital experiments.

Advanced analytical skills with the ability to work independently on web data and partner with data teams for deeper analysis.

Comfortable working with cross-functional teams including UX, content, product, and engineering to bring ideas to life.

Education

Bachelor’s degree in Marketing, Digital Marketing, Analytics, Business, or a related field.

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In Summary: In this role, you will uncover friction points across the digital journey, develop data-backed hypotheses and create A/B testing strategies to improve engagement and conversion . You will work closely with adata analyst to translate complex user behavior data into actionable insights and implement site enhancements that measurably improve business outcomes .

En Español: Buscar un Gerente de Optimización Web para gestionar las mejoras continuas en la experiencia del sitio web. En este papel, descubrirá puntos de fricción a lo largo del viaje digital, desarrollará hipótesis respaldadas por datos y creará estrategias de pruebas A/B para mejorar el compromiso y la conversión. Trabajará en estrecha colaboración con un analista de adata para traducir datos complejos sobre el comportamiento del usuario a conocimientos prácticos e implementar mejoras del sitio que mejoran de forma mensurable los resultados comerciales. Responsabilidades laborales Identificar puntos de fricción en la jornada del usuario mediante análisis de datos conductuales y entregar recomendaciones estratégicas de alto impacto que aumenten la usabilidad, compromiso y conversión. Aplicar una lente crítica a los datos cuestionando suposiciones, investigando las conductas subyacentes del usuario y refinando continuamente hipótesis para descubrir ideas más profundas de usuarios e optimizar las prioridades de optimización informativa. Desarrollar y priorizar hipótesis testables basadas tanto en conocimientos cuantitativos como cualitativos para impulsar mejoras iterativas en el flujo de datos del usuario. Proporcionar el desarrollo y ejecución de una hoja de ruta robusta, incluyendo pruebas de rendimiento A/B y cercanías, colaborar con datos de uso, LeX y Operaciones Avanzadas, mejorar la capacidad de los equipos de trabajo de diseño de sitios web, desarrollar y optimizar sus experiencias digitales (como Google Analytics).