Account Executive III, Sales

This job description is for a Sales Account Executive position at WSPA/WYCW, the Nexstar-owned stations in Greenville-Spartanburg. The role involves generating advertising revenue by building and maintaining relationships with clients, both established and new, and leveraging digital and television advertising solutions. Key Responsibilities: Sales & Revenue Generation:

Build and grow revenue by contacting existing clients and pursuing new prospects. Advertising Strategies:

Develop and implement strategies to exceed revenue goals, leveraging both traditional and digital advertising. Client Relationships:

Establish strong, long-lasting relationships with the local business community. Sales Presentations & Negotiations:

Conduct sales calls, prepare and deliver presentations, and explain the benefits of advertising solutions to clients. Ad Development & Placement:

Collaborate with clients and station personnel to create effective advertising strategies, schedules, and content. Requirements & Skills: Education:

A bachelor’s degree in marketing, Advertising, Mass Communications, or a related field, or equivalent experience. Experience:

Prior experience in sales, preferably in advertising, is often beneficial. Technical Proficiency:

Comfortable using computer software like Microsoft Word and Excel. Driver's License:

A valid driver's license with an acceptable driving record.

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