Situation is hiring: Senior Creative Director in New York

Join to apply for the Senior Creative Director role at Situation

Base pay range
$125,000.00/yr - $140,000.00/yr

Situation is a leading full‑service marketing and advertising agency specializing in live experience‑based brands, including Broadway’s biggest blockbusters and iconic institutions like The Metropolitan Opera and the Empire State Building. We create ambitious, culturally fluent campaigns that move audiences.

We’re seeking a Senior Creative Director with direct Broadway experience to lead full advertising campaigns for live theatrical brands. This is a hands‑on creative leadership role for someone who understands the unique rhythm of theater marketing — from early key art through opening night and sustained runs — and can translate the magic of live performance into bold, commercial storytelling.

What You’ll Do

Lead creative strategy and execution for a portfolio of Broadway and Off‑Broadway productions

Own campaigns across the full lifecycle of a show

Develop insight‑driven concepts that balance theatrical storytelling with ticket‑selling performance

Translate each show’s identity into cohesive, multi‑platform creative across OOH, digital, social, print, video, broadcast, and experiential

Partner with producers, general managers, and client stakeholders as a primary creative voice on accounts (scope and autonomy scale by level)

Stay hands‑on in your craft (copy, design, or video) while guiding teams toward high creative standards

Lead internal reviews and client presentations with clarity and confidence

Mentor Art Directors and Copywriters, supporting growth and creative consistency

Collaborate with Client Services and Project Management to align creative ambition with budgets, timelines, and resources

Be available for key campaign moments, including openings and major press events (some evenings/weekends expected)

Requirements

Prior, hands‑on experience marketing Broadway or Off‑Broadway (commercial or nonprofit) productions (required)

8+ years of experience in creative roles within agency or entertainment environments

A strong portfolio of integrated, multi‑platform campaigns for theater or live events

Clear storytelling instincts and a strong creative point of view

Experience leading teams and giving actionable creative direction

Confidence presenting work and partnering with clients

Fluency across digital, social, video, and experiential channels; familiarity with emerging tools (including AI) is a plus

Ability to manage multiple campaigns while maintaining high creative standards

Benefits

Health care plan (medical, dental, and vision)

Retirement plan with employer match

Life and disability insurance

Generous paid time off package that includes vacation, sick, “life happens” days, birthdays, summer Fridays and public holidays

Paid family leave

Cold brew coffee, snacks and fresh fruit

Wellness resources

Special access to New York City’s arts and entertainment scene

Our Company
Situation is a marketing and advertising agency that builds passionate communities and drives meaningful action for live experience‑based brands across theater, culture, and entertainment. We are part of Situation Group, a collective of award‑winning agencies.

Seniority level
Director

Employment type
Full‑time

Job function
Marketing, Advertising, and Art/Creative

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In Summary: Situation is a leading full‑service marketing and advertising agency specializing in live experience‑based brands, including Broadway’s biggest blockbusters and iconic institutions like The Metropolitan Opera and the Empire State Building . We’re seeking a Senior Creative Director with direct Broadway experience to lead full advertising campaigns for live theatrical brands .

En Español: Join to apply for the Senior Creative Director role at Situation Base pay range $125,000.00/year - $140,000.00 /year Situation es una agencia de marketing y publicidad líder en servicios completos especializada en marcas basadas en la experiencia en vivo, incluidos los más grandes éxitos de Broadway e instituciones icónicas como The Metropolitan Opera y el Empire State Building. Creamos campañas ambiciosas y culturalmente fluidas que conmueven a las audiencias. Buscamos un director creativo senior con experiencia directa en Broadway para liderar campaña publicitaria completa para marcas teatrales en directo. Este es un papel de liderazgo creativo práctico para alguien que entiende el ritmo único del marketing teatral desde los primeros días en la historia clave hasta las noches de apertura y carreras sostenidas y puede traducir la magia del rendimiento en vivo a una narrativa comercial. Lo Que harás Lidera estrategia y ejecución creativa para una cartera de producciones de Broadway y Off-Broadway Campañas propias durante todo el ciclo de vida de un espectáculo Desarrolle conceptos basados en conocimientos que equilibren la narración teatrale con la venta de entradas Traduce la identidad de cada espectáculo a través de múltiples plataformas cohesivas OOH, digital, social, impreso, video, transmisión y experiencia como socio, gerentes generales y clientes interesados Encuentros de cuentas (nivel de alcance y claridad por escala) Las campañas de gestión dental se desarrollan a lo largo de toda la vida de sus propios empleadores Conceptar conceptos orientados al entendimiento que equilibran la narrativa teatral con las ventas de boletos El plan de pérdida de tiempo Clínica traduce la personalidad de cada show en más cohesivos, multiplataformación de las vacaciones digitales, sociales, inéditales, vídeo, difusión, televisión, comunicación y acceso a la atención al clientela Los servicios de salud, así como los recursos personajes y la confianza Años (incluyendo la calidad de los medios de trabajo), Cuertores generales). Somos parte del Grupo Situación, un colectivo de agencias galardonadas.