Nexstar Media Group
Transactional Sales Account Executive
Nexstar Media Group, Roanoke, Virginia, United States, 24011
divh2Transactional Sales Account Executive/h2pJoin our fast-paced sales team at WFXR/WWCW and help local and national brands connect with their audiences through the power of television and digital media. As a Transactional Sales Account Executive, youll manage and grow a book of business built around national agency relationships, while identifying new opportunities across Nexstars vast footprint. Youll use your negotiation skills, data expertise, and creativity to develop multi-platform campaigns that drive results for our clients
and revenue for the station./ph3What Youll Do:/h3ulliBuild and maintain strong relationships with national ad agencies and regional clients./liliStrategically grow your transactional book of business through smart pricing and exceptional account management./liliPrepare and deliver compelling sales presentations that highlight how TV and digital advertising drive real ROI./liliCollaborate with traffic, creative, and digital teams to develop and execute effective campaigns./liliManage all aspects of your accounts, including order entry, scheduling, contracts, follow-up, and collections./liliAnalyze ratings, trends, and performance using Nielsen and Comscore to inform strategy./liliProactively prospect for new local business and develop multi-screen sponsorship opportunities./liliConsistently meet or exceed revenue goals through a combination of relationship management and new business development./liliPerform other duties as assigned./li/ulh3What You Bring:/h3ulliBachelors degree in Marketing, Advertising, Communications, or related field (or equivalent experience)./liliAt least one year of sales experience
media or agency background preferred./liliProven success meeting and exceeding sales goals./liliStrong understanding of the advertising landscape, including television and digital platforms./liliExperience negotiating with national ad agencies./liliProficiency with Nielsen, Comscore, and Microsoft Office Suite./liliExcellent written and verbal communication skills, with the ability to craft and present persuasive proposals./liliA self-starter mindset with exceptional organizational skills./liliA valid drivers license and clean driving record./li/ulpAs part of Nexstar Media Group, the nations largest local broadcaster, WFXR/WWCW offers the resources of a national network with the heart of a local station. Youll work alongside a supportive team that values creativity, initiative, and collaboration
and youll have the opportunity to grow your career in one of the most exciting industries around./p/div
and revenue for the station./ph3What Youll Do:/h3ulliBuild and maintain strong relationships with national ad agencies and regional clients./liliStrategically grow your transactional book of business through smart pricing and exceptional account management./liliPrepare and deliver compelling sales presentations that highlight how TV and digital advertising drive real ROI./liliCollaborate with traffic, creative, and digital teams to develop and execute effective campaigns./liliManage all aspects of your accounts, including order entry, scheduling, contracts, follow-up, and collections./liliAnalyze ratings, trends, and performance using Nielsen and Comscore to inform strategy./liliProactively prospect for new local business and develop multi-screen sponsorship opportunities./liliConsistently meet or exceed revenue goals through a combination of relationship management and new business development./liliPerform other duties as assigned./li/ulh3What You Bring:/h3ulliBachelors degree in Marketing, Advertising, Communications, or related field (or equivalent experience)./liliAt least one year of sales experience
media or agency background preferred./liliProven success meeting and exceeding sales goals./liliStrong understanding of the advertising landscape, including television and digital platforms./liliExperience negotiating with national ad agencies./liliProficiency with Nielsen, Comscore, and Microsoft Office Suite./liliExcellent written and verbal communication skills, with the ability to craft and present persuasive proposals./liliA self-starter mindset with exceptional organizational skills./liliA valid drivers license and clean driving record./li/ulpAs part of Nexstar Media Group, the nations largest local broadcaster, WFXR/WWCW offers the resources of a national network with the heart of a local station. Youll work alongside a supportive team that values creativity, initiative, and collaboration
and youll have the opportunity to grow your career in one of the most exciting industries around./p/div