Lead - Product Marketing

About Prudentia Sciences

Prudentia Sciences is an AI-powered technology platform transforming how biopharma, biotech, and life sciences investors approach portfolio management, due diligence, and value/risk simulation. Our platform accelerates investment in breakthrough therapies by:

Empowering biopharma

to accelerate drug pipelines, maximize ROI, and achieve clinical and commercial success for greater patient impact
Enabling strategic positioning

of asset value during portfolio planning and dealmaking
Equipping investors

with data-driven insights to optimize capital allocation in drug asset transactions
Backed by GV (Google Ventures), Iaso Ventures, and Virtue, we're on a mission to unlock the full potential of pharmaceutical R&D by empowering decision-makers with real-time, data-driven insights.

The Opportunity

We're seeking an exceptional

Product Marketing Lead

to define and drive our product marketing strategy as we scale within the pharmaceutical and life sciences sectors. This is a rare opportunity to join a high-impact technology company in a major growth stage, where you'll own the entire product marketing function and directly influence how the market understands and adopts our platform.

What You'll Do

Go-to-Market Strategy

Define and execute GTM strategies to drive awareness, demand, and adoption.
Craft positioning and messaging for BD, Licensing, and S&E teams.
Lead product launches and integrated campaigns.
Align with Sales and Product on personas, buyer journeys, and value props.
Use market and customer insights to guide strategy.
Conferences & Events

Own strategy for key industry events (BIO, Biotech Showcase, partnering).
Manage booth presence, speaking ops, and networking initiatives.
Create high-impact collateral and demos; drive post-event pipeline conversion.
Campaigns & Content

Build multi-channel campaigns (email, digital, ABM) to generate qualified leads.
Develop case studies, ROI stories, and sales enablement tools.
Collaborate with design for clear, engaging marketing assets.
Ensure brand consistency and thought leadership across all touchpoints.
Sales Enablement & Success

Equip Sales to articulate value and close deals.
Maintain competitive intelligence and customer insights.
Train teams on messaging, positioning, and new releases.
Track performance and optimize GTM effectiveness.
Who You Are

Essential Qualifications

8+ years

of product marketing experience, preferably in B2B SaaS, enterprise software, or healthcare technology
Experience marketing to pharmaceutical, biopharma, or life sciences audiences (BD, R&D, or commercial functions)
Proven track record developing and executing successful go-to-market strategies and product launches
Strong understanding of complex, technical products and ability to translate features into business value
Demonstrated success building marketing campaigns that generate measurable pipeline and revenue impact
Experience with conference planning, event marketing, and field marketing strategies
What Sets You Apart

Exceptional storytelling and communication skills; can make complex AI/data concepts accessible and compelling
Strategic thinker with strong execution skills and attention to detail
Data-driven mindset with ability to track, analyze, and optimize marketing performance
Self-starter who thrives in ambiguous, fast-paced startup environments
Collaborative team player who works effectively across Sales, Product, and Leadership
Creative problem-solver with a bias toward action and experimentation
Passion for healthcare innovation and improving patient outcomes
Bonus Points

Prior experience in pharma Business Development, Licensing, or related functions
Background marketing AI/ML, analytics, or decision intelligence platforms
Experience with ABM platforms, marketing automation tools (HubSpot, Marketo), and CRM systems
Design skills or experience working closely with designers
MBA or advanced degree in business, marketing, or life sciences
Track record building marketing functions at early-stage companies
What We Offer

Impact

: Your work directly enables breakthrough therapies to reach patients faster
Ownership

: Build and lead the product marketing function from the ground up
Growth

: Shape our brand and market presence during a critical growth phase
Compensation

: Competitive salary, performance bonus, and equity
Team

: Collaborative, mission-driven colleagues passionate about transforming biopharma

Location

We are a remote-first company, but looking for team members to be located in the Northeast (Boston, New York, DC, etc.)