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80Twenty LLC

Lifecycle Marketing Manager

80Twenty LLC, New York, New York, us, 10261

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Our client, a rapidly scaling Series E company in the AI space with over $100m in revenue and $250m in funding is hiring for a Lifecycle Marketing Manager. This person will own and scale end-to-end lifecycle marketing programs, building and optimizing integrated, multi-channel campaigns that educate prospects, convert qualified leads, and retain and expand existing customers. This role spans the full funnel and emphasizes data-driven experimentation, personalization, and measurable growth.

This is a hybrid role, onsite 4 days per week in Manhattan.

Responsibilities

Design and execute mid- and bottom-funnel programs that nurture prospects and accelerate pipeline velocity

Build targeted nurture tracks, triggered journeys, and personalized campaigns to drive customer acquisition

Create onboarding and engagement programs that increase adoption, retention, and lifetime value

Orchestrate cohesive campaigns across email, digital channels, events, direct mail, SMS, in-app, and more

Test, measure, and optimize messaging, segmentation, cadence, and channel mix using performance data

Requirements

8+ years in lifecycle, demand generation, CRM, or growth marketing, ideally in B2B SaaS or technology

Proven ability to drive results across lead nurturing, conversion, and retention programs

Hands-on experience managing and scaling multi-channel campaigns

Strong understanding of funnels, lifecycle stages, and marketing automation/CRM platforms

Data-driven mindset with experience in analytics, attribution, testing, and optimization

Excellent cross-functional collaboration and messaging skills

Ability to work in person 4 days per week

Salary:

$130-180k depending on experience

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