Highmark Health
Senior Search Engine Optimization and Website Analytics Analyst
Highmark Health, Baltimore, Maryland, United States
Employer Industry: Healthcare Services
Why consider this job opportunity:
Salary up to $107,800.00
Opportunity for career advancement and growth within the organization
Flexible work environment with options for remote work
Supportive and collaborative work atmosphere
Chance to make a significant impact on digital marketing strategies and customer engagement
What to Expect (Job Responsibilities):
Develop SEO strategies for digital products and websites to support customer and business goals
Evaluate SEO strategy performance and implement specific keyword strategies for digital properties
Conduct extensive topical and competitive research to interpret user intent for content creation
Consult with various internal teams to provide SEO insights and recommendations
Perform comprehensive audits of existing web properties, focusing on site architecture and technical SEO
What is Required (Qualifications):
Bachelor's degree in Communication, Marketing, Digital Marketing, or a related field, or relevant experience in lieu of a degree
Minimum of 5 years of experience as a Search Engine Optimization Analyst
Minimum of 5 years of experience in Digital Marketing
Minimum of 5 years of experience in Marketing and Communications
Strong understanding of Search Engine Optimization principles and web analytics tools
How to Stand Out (Preferred Qualifications):
Master’s degree in Communication, Marketing, Digital Marketing, or a related field
Professional experience using technology, tools, and AI in a Marketing function
We prioritize candidate privacy and champion equal-opportunity employment. Central to our mission is our partnership with companies that share this commitment. We aim to foster a fair, transparent, and secure hiring environment for all. If you encounter any employer not adhering to these principles, please bring it to our attention immediately.
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Why consider this job opportunity:
Salary up to $107,800.00
Opportunity for career advancement and growth within the organization
Flexible work environment with options for remote work
Supportive and collaborative work atmosphere
Chance to make a significant impact on digital marketing strategies and customer engagement
What to Expect (Job Responsibilities):
Develop SEO strategies for digital products and websites to support customer and business goals
Evaluate SEO strategy performance and implement specific keyword strategies for digital properties
Conduct extensive topical and competitive research to interpret user intent for content creation
Consult with various internal teams to provide SEO insights and recommendations
Perform comprehensive audits of existing web properties, focusing on site architecture and technical SEO
What is Required (Qualifications):
Bachelor's degree in Communication, Marketing, Digital Marketing, or a related field, or relevant experience in lieu of a degree
Minimum of 5 years of experience as a Search Engine Optimization Analyst
Minimum of 5 years of experience in Digital Marketing
Minimum of 5 years of experience in Marketing and Communications
Strong understanding of Search Engine Optimization principles and web analytics tools
How to Stand Out (Preferred Qualifications):
Master’s degree in Communication, Marketing, Digital Marketing, or a related field
Professional experience using technology, tools, and AI in a Marketing function
We prioritize candidate privacy and champion equal-opportunity employment. Central to our mission is our partnership with companies that share this commitment. We aim to foster a fair, transparent, and secure hiring environment for all. If you encounter any employer not adhering to these principles, please bring it to our attention immediately.
#J-18808-Ljbffr