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Highmark Health

Senior Search Engine Optimization and Website Analytics Analyst

Highmark Health, Vermont, Wisconsin, United States

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Employer Industry: Healthcare and Digital Marketing

Why consider this job opportunity

Salary up to $107,800.00

Opportunity for career advancement and growth within the organization

Flexible work environment with both office-based and remote options

Collaborative and innovative workplace culture

Chance to work on impactful SEO strategies that enhance customer engagement

\ What to Expect (Job Responsibilities)

Develop and implement SEO strategies for digital products to support business and customer goals

Evaluate and report on the performance of SEO strategies

Conduct competitive research and analysis to inform content creation

Collaborate with internal teams to provide SEO insights and support

Perform thorough audits of existing web properties, focusing on technical SEO and content quality

What is Required (Qualifications)

Bachelor's degree in Communication, Marketing, Digital Marketing, or a related field, or relevant experience

Minimum of 5 years of experience as a Search Engine Optimization Analyst

Minimum of 5 years of experience in Digital Marketing

Minimum of 5 years of experience in Marketing and Communications

Strong understanding of Search Engine Optimization principles and web analytics tools

How to Stand Out (Preferred Qualifications)

Master’s degree in Communication, Marketing, Digital Marketing, or a related field

Professional experience using technology, tools, and AI in a Marketing function

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