Senior Manager - Global Marketing Analytics
Careers Integrated Resources Inc, Los Angeles, California, United States
Job Title:
Senior Manager - Global Marketing Analytics Location:
Los Angeles, CA 90038 or New York, NY 10036 Duration:
6 Months+ (Extension Possible)
Pay Range:
$60 - $65/hr. on W2
Job Description: Reporting to the Executive Director of Global Marketing & Social Analytics, the Senior Manager plays a critical role in driving strategic, data-informed decision-making across the U.S. and global theatrical marketing teams. This position is responsible for leading advanced analysis, experimentation, and insight development that shape campaign strategies, creative execution, and media planning across key markets.
Key Responsibilities: · Lead the development and execution of impactful deliverables with data-driven insights that inform strategic decision-making across creative, technical, and business stakeholders. · Drive complex, high-impact analyses to inform the strategic prioritization, optimization, and performance evaluation of global marketing campaigns—both paid and organic. · Oversee the design, execution, and analysis of marketing and media experimentation initiatives across U.S. and international markets in collaboration with key partners from across the marketing department. · Leverage analytics tools to lead in-depth multi-platform performance deep dives and. extract strategic learnings from digital creative testing across platforms. · Synthesize and present findings from brand lift studies, audience behavior, campaign performance, and regional box office trends to guide marketing strategy. · Collaborate closely with creative marketing teams to provide rotation recommendations for digital and TV media, based on campaign data. · Monitor real-time audience reactions across social media, digital platforms, and other feedback channels to identify actionable trends in moviegoing behavior, consumer patterns, and emerging technologies that inform content positioning and media strategy. · Surface insights, compile industry trends, and lead competitive analyses to help develop actionable strategies and tactical decisions. · Lead and deliver high-impact ad-hoc reporting, analysis, and research projects to shape tactical decisions and long-term planning within the theatrical landscape. · Serve as a thought partner to internal stakeholders, helping elevate data literacy and foster a culture of insight-led decision-making across the organization.
Senior Manager - Global Marketing Analytics Location:
Los Angeles, CA 90038 or New York, NY 10036 Duration:
6 Months+ (Extension Possible)
Pay Range:
$60 - $65/hr. on W2
Job Description: Reporting to the Executive Director of Global Marketing & Social Analytics, the Senior Manager plays a critical role in driving strategic, data-informed decision-making across the U.S. and global theatrical marketing teams. This position is responsible for leading advanced analysis, experimentation, and insight development that shape campaign strategies, creative execution, and media planning across key markets.
Key Responsibilities: · Lead the development and execution of impactful deliverables with data-driven insights that inform strategic decision-making across creative, technical, and business stakeholders. · Drive complex, high-impact analyses to inform the strategic prioritization, optimization, and performance evaluation of global marketing campaigns—both paid and organic. · Oversee the design, execution, and analysis of marketing and media experimentation initiatives across U.S. and international markets in collaboration with key partners from across the marketing department. · Leverage analytics tools to lead in-depth multi-platform performance deep dives and. extract strategic learnings from digital creative testing across platforms. · Synthesize and present findings from brand lift studies, audience behavior, campaign performance, and regional box office trends to guide marketing strategy. · Collaborate closely with creative marketing teams to provide rotation recommendations for digital and TV media, based on campaign data. · Monitor real-time audience reactions across social media, digital platforms, and other feedback channels to identify actionable trends in moviegoing behavior, consumer patterns, and emerging technologies that inform content positioning and media strategy. · Surface insights, compile industry trends, and lead competitive analyses to help develop actionable strategies and tactical decisions. · Lead and deliver high-impact ad-hoc reporting, analysis, and research projects to shape tactical decisions and long-term planning within the theatrical landscape. · Serve as a thought partner to internal stakeholders, helping elevate data literacy and foster a culture of insight-led decision-making across the organization.