Songteller Hotel
Herschend isseekinganexperienced,imaginative, and results-drivenMarketing Manager to help launch our newest hospitality venture, Dolly Parton’sSongTellerHotel,locatedin the heart of Downtown Nashville. The ideal candidate is a resourceful and creative marketer with a sharp eye for detail and a deep understanding ofhow to balancebrand storytellingwith performance.They translate brand guidelines into engaging marketing assets that authentically reflect the guest experience. With a strong command of social and digital strategy, they develop content that builds community and drives interest and engagement across platforms. This leader is hands-on, clever, and confident in bringing a brand to life, while fostering a positive, team-driven environment where collaboration and purpose drive results.
Inspired by Dolly Parton\'s epic career and trailblazing spirit,SongTellerHotelin Nashville is as unique as the global icon herself. Dolly welcomes guests to a place where they can Love Every Moment; it is a place to unplug, to connect with loved ones and to be entertained.
ThisMarketing Managerrole is a rare opportunity to lead and execute the pre-andpost-openingmarketing initiatives forDolly Parton’sSongTellerHotelfeaturing 245 rooms, two F&B Entertainment venues, a market, and Dolly’s Life of Many Colors Museum. The Marketing Manager will play a pivotal role in shaping the hotel’s identity, launching its brand presence - visually and verbally. From crafting branded collateral and storytelling initiatives to building awareness and community connection; this role blends strategic thinking with creative execution ensuring that every touchpoint reflects the soul and spirit of theSongTellerexperience. To achieve success in this role, one mustbalance both brand and performance marketing to deliver results,while adhering to our HerschendHeartspitalityculture.
This role will be highly rewarding for a collaborative leader who brings a keen design eye, digital savvy, authentic warmth, and an abundance of creativeenergy.SongTellerHotelNashville is more than just a place to rest yourhead,it'sa hub of music, style, and hospitality designed the Dolly-way. Sprinkled with glamour, artistic surprises and a sense of humor -it'san experience as unforgettable as the entertainer herself.SongTellerHotelcelebrates the people, talent and setting of the destination, weaving the local music and culinary scenes together. So come experience the unique charm, and hospitality that could only be created by the iconichostessherself!
Summary of Essential Functions & Responsibilities
Develop and executeall pre-opening and post-opening marketingplan initiativesincludingemail communications,website merchandising,social media, digital campaigns,promotions, packages, etc.
Develop and implement integrated marketing plans to drive hotel bookings, brand engagement, and community connection.
Design, launch, andmonitordigital, and experiential campaigns aligned with key opening milestones and business goals.
Manage marketing and pre-openingexpenses, ensuring effective resource allocation and cost control.
Craft marketing materials, signage, and sales collateral for the hotel launch and beyond.
Supportpublic relations strategy and community outreach efforts to build positive relationshipswith the community, guests,and business partners.
Partner with our social media agency to support content strategy, campaign execution, and community engagement that builds brand awareness, drives audience connection,brings theSongTellerstory to lifeand delivers resultsacrossallplatforms.
Maintain collaborative relationships with property stakeholders in all departmentsand property supportcenter(PSC).
Track,optimizeandreporton marketing performance metrics (KPIs), including campaign ROI, web traffic, guest engagement, and conversions.
Establish short- and long-term departmental goals and operational procedures.
Represent the hotel at local business, tourism, and media events to foster visibility and support brand awareness.
Collaborate with creative partners to develop photography, video, and branded assets for marketing use.
Manage on-property photo/video shoots.
Participate in strategic planning for opening-day events, promotional partnerships, and special guest experiences.
Organizepromotional events and materials forpropertyamenities;and manage allholiday/seasonalactivation,execution,and communication.
Leadand implementpropertypromotional packages, workingcloselywith revenue managementand operationsteams.
Manage websiteand emailcreativeexecution, digital sign creative/implementation, the creation of landingpagesand requesting updates to hotelwebsiteand systems.
This job description is not an “all-inclusive’ list of the duties and responsibilities of this position or of the skills and abilitiesrequiredto perform this position.
Qualifications
Bachelor’s degree in Marketing, Communications, Hospitality, or related field.
4+ years of progressive experience in marketing, ideally within the hospitality, entertainment, or tourism industries.
Proven experience launching or rebranding a hospitality business (hotel opening experience highly preferred).
Proven ability to work under limited supervision and deliver against set goals.
Exceptional communication, interpersonal,andproblem solvingskills.
Expertisein digital marketing, campaign strategy, brand storytelling, and media relations.
Excellent project management, leadership, and cross-functional collaboration skills.
Ability to thrive in a dynamic, fast-paced environment with shifting priorities.
A creative spirit and passion for building something new - from the ground up.
The ability tothink outside the boxusing a fresh and innovative approach in all aspects of the position.
Flexibility to work evenings, weekends, and holidays as needed.
About Dolly Parton\'s SongTeller Hotel And Herschend Dolly Parton’sSongTellerHotel is thenewest hospitality ventureofHerschend.Our story began 75 years ago when the Herschend family discovered wonder deep in an Ozark Mountain cave - and chose to share it with the world. Today, Herschend is the largest family-held themed attractions company, with 49 leading attractions and immersive experiences that reach audiences worldwide.
While each brand offers something unique,all are unitedbya shared purpose:Bringing Families Closer Together by Creating Memories Worth Repeating. Our passionate hosts make this purpose possible through everyday acts of love and service - what we callHeartspitality - the intersection of heart and hospitality.
As anequal-opportunityemployer, we strive to provide environments where every host, guest, and partnerfeelwelcome, valued, and loved. Wefirmly believethat words and actions matter, which is why all individuals areto be treatedequally and with respect.
Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.
#J-18808-Ljbffr
Inspired by Dolly Parton\'s epic career and trailblazing spirit,SongTellerHotelin Nashville is as unique as the global icon herself. Dolly welcomes guests to a place where they can Love Every Moment; it is a place to unplug, to connect with loved ones and to be entertained.
ThisMarketing Managerrole is a rare opportunity to lead and execute the pre-andpost-openingmarketing initiatives forDolly Parton’sSongTellerHotelfeaturing 245 rooms, two F&B Entertainment venues, a market, and Dolly’s Life of Many Colors Museum. The Marketing Manager will play a pivotal role in shaping the hotel’s identity, launching its brand presence - visually and verbally. From crafting branded collateral and storytelling initiatives to building awareness and community connection; this role blends strategic thinking with creative execution ensuring that every touchpoint reflects the soul and spirit of theSongTellerexperience. To achieve success in this role, one mustbalance both brand and performance marketing to deliver results,while adhering to our HerschendHeartspitalityculture.
This role will be highly rewarding for a collaborative leader who brings a keen design eye, digital savvy, authentic warmth, and an abundance of creativeenergy.SongTellerHotelNashville is more than just a place to rest yourhead,it'sa hub of music, style, and hospitality designed the Dolly-way. Sprinkled with glamour, artistic surprises and a sense of humor -it'san experience as unforgettable as the entertainer herself.SongTellerHotelcelebrates the people, talent and setting of the destination, weaving the local music and culinary scenes together. So come experience the unique charm, and hospitality that could only be created by the iconichostessherself!
Summary of Essential Functions & Responsibilities
Develop and executeall pre-opening and post-opening marketingplan initiativesincludingemail communications,website merchandising,social media, digital campaigns,promotions, packages, etc.
Develop and implement integrated marketing plans to drive hotel bookings, brand engagement, and community connection.
Design, launch, andmonitordigital, and experiential campaigns aligned with key opening milestones and business goals.
Manage marketing and pre-openingexpenses, ensuring effective resource allocation and cost control.
Craft marketing materials, signage, and sales collateral for the hotel launch and beyond.
Supportpublic relations strategy and community outreach efforts to build positive relationshipswith the community, guests,and business partners.
Partner with our social media agency to support content strategy, campaign execution, and community engagement that builds brand awareness, drives audience connection,brings theSongTellerstory to lifeand delivers resultsacrossallplatforms.
Maintain collaborative relationships with property stakeholders in all departmentsand property supportcenter(PSC).
Track,optimizeandreporton marketing performance metrics (KPIs), including campaign ROI, web traffic, guest engagement, and conversions.
Establish short- and long-term departmental goals and operational procedures.
Represent the hotel at local business, tourism, and media events to foster visibility and support brand awareness.
Collaborate with creative partners to develop photography, video, and branded assets for marketing use.
Manage on-property photo/video shoots.
Participate in strategic planning for opening-day events, promotional partnerships, and special guest experiences.
Organizepromotional events and materials forpropertyamenities;and manage allholiday/seasonalactivation,execution,and communication.
Leadand implementpropertypromotional packages, workingcloselywith revenue managementand operationsteams.
Manage websiteand emailcreativeexecution, digital sign creative/implementation, the creation of landingpagesand requesting updates to hotelwebsiteand systems.
This job description is not an “all-inclusive’ list of the duties and responsibilities of this position or of the skills and abilitiesrequiredto perform this position.
Qualifications
Bachelor’s degree in Marketing, Communications, Hospitality, or related field.
4+ years of progressive experience in marketing, ideally within the hospitality, entertainment, or tourism industries.
Proven experience launching or rebranding a hospitality business (hotel opening experience highly preferred).
Proven ability to work under limited supervision and deliver against set goals.
Exceptional communication, interpersonal,andproblem solvingskills.
Expertisein digital marketing, campaign strategy, brand storytelling, and media relations.
Excellent project management, leadership, and cross-functional collaboration skills.
Ability to thrive in a dynamic, fast-paced environment with shifting priorities.
A creative spirit and passion for building something new - from the ground up.
The ability tothink outside the boxusing a fresh and innovative approach in all aspects of the position.
Flexibility to work evenings, weekends, and holidays as needed.
About Dolly Parton\'s SongTeller Hotel And Herschend Dolly Parton’sSongTellerHotel is thenewest hospitality ventureofHerschend.Our story began 75 years ago when the Herschend family discovered wonder deep in an Ozark Mountain cave - and chose to share it with the world. Today, Herschend is the largest family-held themed attractions company, with 49 leading attractions and immersive experiences that reach audiences worldwide.
While each brand offers something unique,all are unitedbya shared purpose:Bringing Families Closer Together by Creating Memories Worth Repeating. Our passionate hosts make this purpose possible through everyday acts of love and service - what we callHeartspitality - the intersection of heart and hospitality.
As anequal-opportunityemployer, we strive to provide environments where every host, guest, and partnerfeelwelcome, valued, and loved. Wefirmly believethat words and actions matter, which is why all individuals areto be treatedequally and with respect.
Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.
#J-18808-Ljbffr