Vaco Recruiter Services
We’re looking for a
strategicMarketing Manager
to own and drive our digital revenue growth across all e-commerce channels. This role is ideal for someone who thinks beyond campaigns—someone who connects data, customer behavior, and brand strategy to build scalable, profitable growth.
Onsite: $75,000 - $90,000
You will be responsible for shaping the e-commerce marketing roadmap, optimizing the full customer journey, and translating insights into action. This role partners closely with creative, merchandising, analytics, and leadership teams to ensure strategy and execution are tightly aligned.
Develop and execute a
data-driven e-commerce marketing strategy
aligned to revenue, margin, and customer growth goals
Own performance across key channels including paid media, email/SMS, SEO, on-site merchandising, and conversion optimization
Analyze customer behavior, funnel performance, and attribution data to identify growth opportunities and prioritize initiatives
Lead campaign planning from concept through execution, ensuring consistency across channels and touchpoints
Partner with creative and brand teams to deliver compelling, high-converting digital experiences
Optimize the website experience to improve traffic quality, conversion rate, AOV, and lifetime value
Establish KPIs, dashboards, and reporting to clearly communicate performance, insights, and recommendations to leadership
Test, learn, and iterate—driving continuous improvement through experimentation and optimization
What We’re Looking For
5+ years of experience in e-commerce or digital marketing with a strong emphasis on
strategy and performance
Proven ability to drive measurable growth through thoughtful planning and execution
Strong analytical mindset with experience using data to influence decisions and prioritize work
Experience managing or influencing cross-functional teams and external partners
Comfortable balancing long-term strategy with day-to-day execution
Excellent communication skills with the ability to translate insights into clear action plans
Determining compensation for this role (and others) at Vaco/Highspring depends upon a wide array of factors including but not limited to the individual’s skill sets, experience and training, licensure and certifications, office location and other geographic considerations, as well as other business and organizational needs. With that said, as required by local law in geographies that require salary range disclosure, Vaco/Highspring notes the salary range for the role is noted in this job posting. The individual may also be eligible for discretionary bonuses, and can participate in medical, dental, and vision benefits as well as the company’s 401(k) retirement plan. Additional disclaimer: Unless otherwise noted in the job description, the position Vaco/Highspring is filing for is occupied. Please note, however, that Vaco/Highspring is regularly asked to provide talent to other organizations. By submitting to this position, you are agreeing to be included in our talent pool for future hiring for similarly qualified positions. Submissions to this position are subject to the use of AI to perform preliminary candidate screenings, focused on ensuring minimum job requirements noted in the position are satisfied. Further assessment of candidates beyond this initial phase within Vaco/Highspring will be otherwise assessed by recruiters and hiring managers. Vaco/Highspring does not have knowledge of the tools used by its clients in making final hiring decisions and cannot opine on their use of AI products.
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strategicMarketing Manager
to own and drive our digital revenue growth across all e-commerce channels. This role is ideal for someone who thinks beyond campaigns—someone who connects data, customer behavior, and brand strategy to build scalable, profitable growth.
Onsite: $75,000 - $90,000
You will be responsible for shaping the e-commerce marketing roadmap, optimizing the full customer journey, and translating insights into action. This role partners closely with creative, merchandising, analytics, and leadership teams to ensure strategy and execution are tightly aligned.
Develop and execute a
data-driven e-commerce marketing strategy
aligned to revenue, margin, and customer growth goals
Own performance across key channels including paid media, email/SMS, SEO, on-site merchandising, and conversion optimization
Analyze customer behavior, funnel performance, and attribution data to identify growth opportunities and prioritize initiatives
Lead campaign planning from concept through execution, ensuring consistency across channels and touchpoints
Partner with creative and brand teams to deliver compelling, high-converting digital experiences
Optimize the website experience to improve traffic quality, conversion rate, AOV, and lifetime value
Establish KPIs, dashboards, and reporting to clearly communicate performance, insights, and recommendations to leadership
Test, learn, and iterate—driving continuous improvement through experimentation and optimization
What We’re Looking For
5+ years of experience in e-commerce or digital marketing with a strong emphasis on
strategy and performance
Proven ability to drive measurable growth through thoughtful planning and execution
Strong analytical mindset with experience using data to influence decisions and prioritize work
Experience managing or influencing cross-functional teams and external partners
Comfortable balancing long-term strategy with day-to-day execution
Excellent communication skills with the ability to translate insights into clear action plans
Determining compensation for this role (and others) at Vaco/Highspring depends upon a wide array of factors including but not limited to the individual’s skill sets, experience and training, licensure and certifications, office location and other geographic considerations, as well as other business and organizational needs. With that said, as required by local law in geographies that require salary range disclosure, Vaco/Highspring notes the salary range for the role is noted in this job posting. The individual may also be eligible for discretionary bonuses, and can participate in medical, dental, and vision benefits as well as the company’s 401(k) retirement plan. Additional disclaimer: Unless otherwise noted in the job description, the position Vaco/Highspring is filing for is occupied. Please note, however, that Vaco/Highspring is regularly asked to provide talent to other organizations. By submitting to this position, you are agreeing to be included in our talent pool for future hiring for similarly qualified positions. Submissions to this position are subject to the use of AI to perform preliminary candidate screenings, focused on ensuring minimum job requirements noted in the position are satisfied. Further assessment of candidates beyond this initial phase within Vaco/Highspring will be otherwise assessed by recruiters and hiring managers. Vaco/Highspring does not have knowledge of the tools used by its clients in making final hiring decisions and cannot opine on their use of AI products.
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