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Sales and Marketing Manager

Semmelmann Interiors, Fort Worth, Texas, United States, 76102

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Luxury Interior Design | Leadership Team

Company Overview Semmelmann Interiors is a premier, award-winning interior design firm specializing in high-end residential and commercial projects. We deliver luxury, innovative, and impeccably crafted spaces with a turn-key, concierge-level client experience. Our team values creativity and collaboration in shaping exceptional interiors that elevate everyday living.

Role Summary The Sales & Marketing Manager owns revenue growth, pipeline quality, and brand-led demand generation for a luxury interior design firm serving high net worth homeowners.

This role exists to fully elevate our Visionary out of the day-to-day sales and marketing, build a scalable revenue engine, and protect the luxury client experience while driving $7-10M in annual collected revenue.

This role is not for someone who wants to run marketing or manage sales. This is a strategic leader, disciplined operator, and trusted closer, who values stewarding long-term relationships.

What Success Looks Like

$7-10M in booked and collected revenue

50-60 high-quality projects annually (80% new build, full-service)

5x pipeline coverage aligned with design capacity

Visionary fully elevated from sales and marketing execution

A trained, accountable, high-performing sales and marketing team

Consistent lead quality aligned with a $150k minimum project threshold

Clear, repeatable sales and marketing systems documented and followed

Key Responsibilities Revenue Ownership and Sales Leadership

Own revenue targets and pipeline health

Personally participate in discovery, pricing, and closing as needed, especially for top-tier clients

Oversee qualification standards, to ensure alignment with budget minimums, scope fit, timeline readiness, and decision authority

Partner with our Visionary on pricing strategy and final approvals

Ensure revenue is booked and collected, not just signed

Sales Process and Systems

Design, implement, and enforce a clear sales process inside Houzz Pro

Define pipeline stages, qualification criteria, and close standards

Establish weekly sales metrics reviewed in leadership meetings

Improve follow up discipline and eliminate dropped opportunities

Build forecasting accuracy aligned to capacity and delivery

Marketing Strategy and Demand Generation

Own marketing strategy with accountability for signed contracts, not vanity metrics

Manage all marketing channels, including, social media, website and lead forms, awards & PR, print & partnerships, shopify product sales, trade program, and product development

Improve and enforce brand standards aligned with luxury clientele and our core values

Optimize spend within monthly budget

Brand Stewardship and Luxury Positioning

Protect and elevate our brand positioning

Ensure all messaging reinforces our brand identity

Eliminate misaligned leads, ego-driven marketing, and margin erosion

Represent the brand with polish, discretion, and confidence

Team Leadership and Accountability

Lead and develop a team of four (and growing)

Hire, coach, performance-manage, and replace as needed

Address skill gaps, set weekly priorities, KPIs, and expectations, and foster a culture of gratitude, ownership, and excellence

Partnerships and Relationship Growth

Personally steward high value relationships with builders, architects, realtors, and trade partners

Represent the firm at selected industry and philanthropic events and organizations

Prioritize relationships that produce aligned, high value work and cultivate a formal referral strategy

Qualifications Required 7+ years in high value sales, marketing, or growth leadership

Experience in luxury design, custom homes, real estate, or adjacent luxury services

Proven success managing teams and revenue targets

Strong understanding of consultative, long cycle sales

Expert in CRM software, Scorecard management, and KPI dashboards

Hands‑on leadership with humility and accountability with direct communication and deep respect for clients, designers and teammates

Preferred Comfortable operating in boutique environments with professional standards

A leader who owns revenue, builds systems, protects our brand, develops people, and earns trust

How to Apply Interested candidates should submit a resume & cover letter to applications@semmelmanninteriors.com and complete a Culture Index Survey https://go.cultureindex.com/p/spBmTtzCsww

Semmelmann Interiors is a faith-based company with a unique business model and our own exclusive product line. If you are a high-energy, fast-paced, tech-savvy, quick learner, apply now and join our dedicated team! We care about the "who," not just the "what," and are passionate about the work we do in our exciting industry. As a turnkey service providing endless design possibilities, we create things that are unseen, and do the unknown.

We are innovative and progressive; our industry experience is unsurpassed. Knowing the tools of the trade, we use and actively invest in state‑of‑the‑art technology. We've been commended with many acclaims in editorials, awards, and other recognitions.

Our culture and core values aren't just words on paper. We are a faith and family‑focused company that lives by our core values in and outside of work, who loves to elevate and build people up with positivity and praise. We offer a great work‑life balance and think of our company as one big family doing what we love.

Our Core Values are:

The Spirit of Living is in the Giving – Believers, a giver’s heart, accepting of everyone, love people, community, spirited.

Fingers in the Dirt – Doers, work ethic, shows initiative, hunger for achievement, nothing is beneath us.

Experts with Excellence – Experts in our field, competent, skilled in trade, overachievers, and teachers.

Attitude with Gratitude – Genuine, positive, real, authentic, respect for others, grateful.

Relationships – All relationships matter. Care about the client, work family, and anyone who walks through our threshold. Do unto others as you would have them do unto you. Make an effort to invest in people.

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