Henkel AG & Co. KGaA
Social Content Manager – Meta & Pinterest, Hair Pros
Henkel AG & Co. KGaA, Culver City, California, United States, 90232
About this Position
At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow.
This position is with our Consumer Brands business unit – where we empower our employees to bring the best Laundry & Home Care and Hair products to people around the world.
Dare to learn new skills, advance in your career and make an impact at Henkel.
Responsibilities
Content Creation & Channel Management
Develop and execute the brand's (mydentity, SexyHair, DevaCurl, STMT) content calendar across Instagram, Facebook, and Pinterest
Create, capture, and edit visual and video assets (Reels, carousels, Stories, Pins) aligned with the brand's developing aesthetics
Monitor trends, community conversations, and emerging formats to keep the brand's presence fresh and relevant
Community Building & Advocacy
Foster connection by engaging with followers, responding to comments, and highlighting user stories
Partner with Education and Brand teams to bring stylist's expertise and educational moments to life across channels
Creator & Influencer Collaboration
Support creator briefings, review deliverables, and ensure brand storytelling aligns with campaign goals
Track content performance to identify top creators and successful collaborations
Content Production & Creative Excellence
Plan and execute agile, efficient content shoots to capture social-first moments that celebrate real hair and transformations
Ensure all content meets brand quality standards and is optimized for mobile and social performance
Performance & Analytics
Track and analyze engagement, reach, saves, shares, and sentiment across Meta and Pinterest channels
Partner with Paid Media and Business Intelligence to identify amplification opportunities, measure ROI, and provide actionable insights to inform ongoing content strategy
#J-18808-Ljbffr
At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow.
This position is with our Consumer Brands business unit – where we empower our employees to bring the best Laundry & Home Care and Hair products to people around the world.
Dare to learn new skills, advance in your career and make an impact at Henkel.
Responsibilities
Content Creation & Channel Management
Develop and execute the brand's (mydentity, SexyHair, DevaCurl, STMT) content calendar across Instagram, Facebook, and Pinterest
Create, capture, and edit visual and video assets (Reels, carousels, Stories, Pins) aligned with the brand's developing aesthetics
Monitor trends, community conversations, and emerging formats to keep the brand's presence fresh and relevant
Community Building & Advocacy
Foster connection by engaging with followers, responding to comments, and highlighting user stories
Partner with Education and Brand teams to bring stylist's expertise and educational moments to life across channels
Creator & Influencer Collaboration
Support creator briefings, review deliverables, and ensure brand storytelling aligns with campaign goals
Track content performance to identify top creators and successful collaborations
Content Production & Creative Excellence
Plan and execute agile, efficient content shoots to capture social-first moments that celebrate real hair and transformations
Ensure all content meets brand quality standards and is optimized for mobile and social performance
Performance & Analytics
Track and analyze engagement, reach, saves, shares, and sentiment across Meta and Pinterest channels
Partner with Paid Media and Business Intelligence to identify amplification opportunities, measure ROI, and provide actionable insights to inform ongoing content strategy
#J-18808-Ljbffr