Henkel
Overview
About this Position At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow.
This position is with our Consumer Brands business unit – where we empower our employees to bring the best Laundry & Home Care and Hair products to people around the world.
Dare to learn new skills, advance in your career and make an impact at Henkel.
Responsibilities
TikTok Content Creation & Channel Management: Develop and execute STMNT’s TikTok content calendar, aligned with brand priorities and MSDS-wide social initiatives.
Concept, shoot, and edit short-form videos that bring STMNT’s brand DNA — craft, confidence, creativity — to life.
Translate platform trends into refined, brand-right executions with strong creative and visual integrity.
Manage posting cadence, engagement, and optimization, ensuring STMNT maintains a consistent and elevated presence.
Creator Collaboration & UGC Amplification Identify and collaborate with creators, barbers, and artists who embody STMNT’s ethos of self-expression and precision.
Co-create content rooted in authenticity — from grooming tutorials to behind-the-chair artistry and lifestyle moments.
Partner with the Senior Manager, TikTok MSDS and Brand Director to align influencer partnerships with campaign and NPI priorities.
Source and elevate UGC that celebrates craft and individuality across the grooming community.
Content Production & Creative Excellence Partner with Creative Strategy and Creative Design to maintain STMNT’s distinct creative tone — minimal, sophisticated, and bold.
Execute shoots with a sharp eye for lighting, composition, and transitions that reflect STMNT’s modern masculine aesthetic.
Explore emerging TikTok formats that fuse education, culture, and creativity to expand reach.
Ensure all content is mobile-optimized, trend-relevant, and production-ready for cross-channel use.
Performance & Optimization Track engagement, reach, and conversion to identify top-performing content themes.
Collaborate with Paid Media and Business Intelligence to amplify high-impact videos and analyze ROI.
Share learnings regularly to evolve STMNT’s content strategy in step with cultural and platform trends.
Cross-Functional Collaboration Work closely with STMNT’s Brand, Digital Commerce, and Education teams to link content storytelling to launches, education, and eCommerce.
Partner with Paid Media to integrate organic and paid content for maximum visibility and impact.
Collaborate with fellow Social Content Managers to ensure alignment across MSDS brands while protecting STMNT’s premium positioning.
Qualifications
3-5 years of experience in social media content creation, ideally within grooming, lifestyle, or fashion.
Deep understanding of TikTok culture and editing techniques.
Strong creative direction, storytelling, and video production skills.
Passion for craftsmanship, culture, and community-driven storytelling.
Collaborative, proactive, and comfortable in a fast-paced creative environment.
Experience with creator partnerships and UGC amplification preferred.
What Success Looks Like Consistent growth in STMNT TikTok reach, engagement, and brand visibility.
Distinctive, high-performing content that strengthens STMNT’s authority in modern grooming.
Strong collaboration with TikTok MSDS leadership and STMNT brand team.
Recognized internally as a creative driver of STMNT’s social storytelling. Seamless alignment with the MSDS Future-Ready content ecosystem.
Benefits
Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1
Work-Life Balance: Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program
Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement
Family Support: 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships
Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement
The salary for this role is $80,000.00- $100,000.00. This is the range that we in good faith anticipate relying on when setting wages for this position. We may ultimately pay more or less than the posted range and this range. This salary range may also be modified in the future.
Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral.
Henkel is an equal opportunity employer. We evaluate qualifiedapplicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories.
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This position is with our Consumer Brands business unit – where we empower our employees to bring the best Laundry & Home Care and Hair products to people around the world.
Dare to learn new skills, advance in your career and make an impact at Henkel.
Responsibilities
TikTok Content Creation & Channel Management: Develop and execute STMNT’s TikTok content calendar, aligned with brand priorities and MSDS-wide social initiatives.
Concept, shoot, and edit short-form videos that bring STMNT’s brand DNA — craft, confidence, creativity — to life.
Translate platform trends into refined, brand-right executions with strong creative and visual integrity.
Manage posting cadence, engagement, and optimization, ensuring STMNT maintains a consistent and elevated presence.
Creator Collaboration & UGC Amplification Identify and collaborate with creators, barbers, and artists who embody STMNT’s ethos of self-expression and precision.
Co-create content rooted in authenticity — from grooming tutorials to behind-the-chair artistry and lifestyle moments.
Partner with the Senior Manager, TikTok MSDS and Brand Director to align influencer partnerships with campaign and NPI priorities.
Source and elevate UGC that celebrates craft and individuality across the grooming community.
Content Production & Creative Excellence Partner with Creative Strategy and Creative Design to maintain STMNT’s distinct creative tone — minimal, sophisticated, and bold.
Execute shoots with a sharp eye for lighting, composition, and transitions that reflect STMNT’s modern masculine aesthetic.
Explore emerging TikTok formats that fuse education, culture, and creativity to expand reach.
Ensure all content is mobile-optimized, trend-relevant, and production-ready for cross-channel use.
Performance & Optimization Track engagement, reach, and conversion to identify top-performing content themes.
Collaborate with Paid Media and Business Intelligence to amplify high-impact videos and analyze ROI.
Share learnings regularly to evolve STMNT’s content strategy in step with cultural and platform trends.
Cross-Functional Collaboration Work closely with STMNT’s Brand, Digital Commerce, and Education teams to link content storytelling to launches, education, and eCommerce.
Partner with Paid Media to integrate organic and paid content for maximum visibility and impact.
Collaborate with fellow Social Content Managers to ensure alignment across MSDS brands while protecting STMNT’s premium positioning.
Qualifications
3-5 years of experience in social media content creation, ideally within grooming, lifestyle, or fashion.
Deep understanding of TikTok culture and editing techniques.
Strong creative direction, storytelling, and video production skills.
Passion for craftsmanship, culture, and community-driven storytelling.
Collaborative, proactive, and comfortable in a fast-paced creative environment.
Experience with creator partnerships and UGC amplification preferred.
What Success Looks Like Consistent growth in STMNT TikTok reach, engagement, and brand visibility.
Distinctive, high-performing content that strengthens STMNT’s authority in modern grooming.
Strong collaboration with TikTok MSDS leadership and STMNT brand team.
Recognized internally as a creative driver of STMNT’s social storytelling. Seamless alignment with the MSDS Future-Ready content ecosystem.
Benefits
Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1
Work-Life Balance: Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program
Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement
Family Support: 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships
Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement
The salary for this role is $80,000.00- $100,000.00. This is the range that we in good faith anticipate relying on when setting wages for this position. We may ultimately pay more or less than the posted range and this range. This salary range may also be modified in the future.
Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral.
Henkel is an equal opportunity employer. We evaluate qualifiedapplicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories.
#J-18808-Ljbffr