Nexstar Media Group
divh2Sales Account Executive/h2pNexstar Media Group is Americas largest local television and media company with 200 owned or partner broadcast stations in 116 markets reaching 212 million people in the US and a growing digital media operation. Nexstars platform delivers exceptional local content and network programming to inform and entertain viewers, while providing premium, scalable local advertising opportunities for advertisers and brands across all screens and devices./ppWJBF NewsChannel6 is searching for an energetic and extremely motivated multi-marketing platform sales professional. The ideal Sales Account Executive candidate will possess strong presentation and communication skills, experience working with advertising agencies and clients directly, growing market share, and closing new business and digital. Ultimately, generating advertising revenue by establishing relationships with local and out-of-market businesses./ppResponsibilities:/pulliDrive linear (television) and digital advertising (programmatic, social media, and paid search) sales for WJBF-TV/liliEstablish linear and digital agency and direct client relationships in the Augusta market and surrounding territories./liliDevelop strategic plans and initiatives, quarterly
annually, to drive revenue and market share across all station platforms/liliContinually prospect, develop and maintain new, non-traditional linear (broadcast television) and digital revenue opportunities./liliUnderstand client needs and then collaborate with internal teams to build customized, coordinated solutions while fostering long-term customer relationships and maintaining customer satisfaction./liliDevelop and present compelling sales pitches to clients, highlighting the value of our advertising offerings./liliImplements strategies to consistently grow revenue and exceed revenue goals./liliNegotiates advertising contracts and terms to meet both client objectives and company revenue goals./liliMarket knowledge and ability to adapt as the linear/streaming business evolves./liliCollaborate and relationship-build across various internal departments including: sales, marketing, traffic, finance as well as external (3rd party) vendors to ensure campaign effectiveness and execution./liliManage campaign execution and monitor performance, both traditional and non-traditional from pre-sell through post-recap./liliTrack activity, performance, and pipeline within CRM systems./liliMeet and exceed sales targets, contributing to the overall growth and success of the company./liliPerforms other duties as assigned./li/ulpQualifications:/pulliBachelors degree in Business, Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience./liliWork effectively under the pressure of deadlines with meticulous attention to detail./liliExhibit self-motivation and the ability to work independently and as part of a team./liliDemonstrate strong creative, organizational, planning, and prospecting skills./liliCommunicate effectively and courteously with co-workers and clients./liliProficient knowledge in Microsoft Suite (Word, Excel, Teams, PowerPoint, etc.)/liliOutstanding presentation skills./liliA minimum of one year of experience in broadcast television and digital platform sales./liliWillingness to learn and grow marketing knowledge./li/ulpEnvironmental and Physical Requirements:/ppThe role of Broadcast Sales Account Executive is an in-office position that requires a combination of office-based tasks and client-facing activities./ppIn-office tasks typically involve sitting at a desk, working on a computer, making phone calls, and taking part in meetings./ppClient-facing activities include attending meetings, giving presentations, and participating in industry events. These occasions might involve traveling and spending a lot of time on your feet, but they offer great opportunities to connect and grow./ppThe ability to navigate various office equipment and software systems is essential for efficient communication and sales tracking./ppThe position may involve occasional lifting and moving of materials for presentations or events./p/div
annually, to drive revenue and market share across all station platforms/liliContinually prospect, develop and maintain new, non-traditional linear (broadcast television) and digital revenue opportunities./liliUnderstand client needs and then collaborate with internal teams to build customized, coordinated solutions while fostering long-term customer relationships and maintaining customer satisfaction./liliDevelop and present compelling sales pitches to clients, highlighting the value of our advertising offerings./liliImplements strategies to consistently grow revenue and exceed revenue goals./liliNegotiates advertising contracts and terms to meet both client objectives and company revenue goals./liliMarket knowledge and ability to adapt as the linear/streaming business evolves./liliCollaborate and relationship-build across various internal departments including: sales, marketing, traffic, finance as well as external (3rd party) vendors to ensure campaign effectiveness and execution./liliManage campaign execution and monitor performance, both traditional and non-traditional from pre-sell through post-recap./liliTrack activity, performance, and pipeline within CRM systems./liliMeet and exceed sales targets, contributing to the overall growth and success of the company./liliPerforms other duties as assigned./li/ulpQualifications:/pulliBachelors degree in Business, Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience./liliWork effectively under the pressure of deadlines with meticulous attention to detail./liliExhibit self-motivation and the ability to work independently and as part of a team./liliDemonstrate strong creative, organizational, planning, and prospecting skills./liliCommunicate effectively and courteously with co-workers and clients./liliProficient knowledge in Microsoft Suite (Word, Excel, Teams, PowerPoint, etc.)/liliOutstanding presentation skills./liliA minimum of one year of experience in broadcast television and digital platform sales./liliWillingness to learn and grow marketing knowledge./li/ulpEnvironmental and Physical Requirements:/ppThe role of Broadcast Sales Account Executive is an in-office position that requires a combination of office-based tasks and client-facing activities./ppIn-office tasks typically involve sitting at a desk, working on a computer, making phone calls, and taking part in meetings./ppClient-facing activities include attending meetings, giving presentations, and participating in industry events. These occasions might involve traveling and spending a lot of time on your feet, but they offer great opportunities to connect and grow./ppThe ability to navigate various office equipment and software systems is essential for efficient communication and sales tracking./ppThe position may involve occasional lifting and moving of materials for presentations or events./p/div