Senior Manager, GTM & Campaigns, PfizerForAll
Pfizer, S.A. de C.V, New York, New York, us, 10261
United States - New York - New York City
We’re in relentless pursuit of breakthroughs that change patients’ lives. We innovate every day to make the world a healthier place.
To fully realize Pfizer’s purpose – Breakthroughs that change patients’ lives – we have established clear expectations regarding what we need to achieve for patients and how we will go about achieving those goals.
Pfizer offers competitive compensation and benefits programs designed to meet the diverse needs of our colleagues.
Key Responsibilities
Own the execution of the ideal TA audience journey and engagement plans across paid, owned and earned channels to drive maximum impact, meet or exceed set KPIs and Pfizer benchmarks/hurdles.
Implement the integrated go‑to‑market plan, inclusive of PfizerForAll web, social properties and other paid, owned, earned and shared channels, for key therapeutic areas.
Shape positioning and messaging frameworks to ensure consistency and impact across PfizerForAll channels.
Work with key members of the agency, PfizerForAll.com product and media teams to deliver seamlessly against the integrated go‑to‑market plan.
Ensure quality delivery and execution of TA experiences within the Pfizer branded ecosystem.
Operational Excellence & Cross‑Functional Integration
Provide financial stewardship and budget management of specific campaigns/experiences, ensuring resources are allocated effectively to maximize ROI.
Manage day‑to‑day executional activities, including review committee, campaign execution, content development and coordination with partners and project management.
Champion innovation and external inspiration, actively scanning outside Pfizer for emerging trends, best practices and disruptive ideas.
Drive cross‑functional alignment with media, analytics and creative teams to deliver high‑quality outputs.
Develop, align and implement continuous optimization, A/B testing, strong GEO/SEO performance and application of channel best practices for TA campaigns and experiences.
Qualifications
Bachelor’s degree required; advanced degree (MBA, Master’s) preferred.
6+ years of experience in marketing strategy, product marketing, brand management or go‑to‑market leadership.
Industry experience in pharma, healthcare/digital health or CPG preferred.
Proven ability to develop and execute integrated marketing strategies in complex organizations.
Strong strategic thinking and analytical skills; ability to translate insights into actionable plans.
Experience briefing, developing and launching best‑in‑class creative concepts.
Experience working with marketing data, from market research to industry insights, and an analytical mindset.
Familiarity with paid, earned, owned and internal media communications channels and activations.
Experience influencing senior stakeholders and managing cross‑functional collaboration.
Familiarity with digital ecosystems, omnichannel marketing and performance measurement.
communication skills and executive presence.
Financial acumen and ability to manage budgets effectively.
Agility and adaptability in dynamic business environments.
Candidate demonstrates breadth of diverse leadership experiences and capabilities including influencing, coaching, and driving business impact.
Additional Job Information Last Date to Apply: February 6, 2026
Work Location Assignment: Hybrid
The annual base salary for this position ranges from $124,400.00 to $201,400.00. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 17.5% of the base salary and eligibility to participate in our share‑based long‑term incentive program.
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status.
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We’re in relentless pursuit of breakthroughs that change patients’ lives. We innovate every day to make the world a healthier place.
To fully realize Pfizer’s purpose – Breakthroughs that change patients’ lives – we have established clear expectations regarding what we need to achieve for patients and how we will go about achieving those goals.
Pfizer offers competitive compensation and benefits programs designed to meet the diverse needs of our colleagues.
Key Responsibilities
Own the execution of the ideal TA audience journey and engagement plans across paid, owned and earned channels to drive maximum impact, meet or exceed set KPIs and Pfizer benchmarks/hurdles.
Implement the integrated go‑to‑market plan, inclusive of PfizerForAll web, social properties and other paid, owned, earned and shared channels, for key therapeutic areas.
Shape positioning and messaging frameworks to ensure consistency and impact across PfizerForAll channels.
Work with key members of the agency, PfizerForAll.com product and media teams to deliver seamlessly against the integrated go‑to‑market plan.
Ensure quality delivery and execution of TA experiences within the Pfizer branded ecosystem.
Operational Excellence & Cross‑Functional Integration
Provide financial stewardship and budget management of specific campaigns/experiences, ensuring resources are allocated effectively to maximize ROI.
Manage day‑to‑day executional activities, including review committee, campaign execution, content development and coordination with partners and project management.
Champion innovation and external inspiration, actively scanning outside Pfizer for emerging trends, best practices and disruptive ideas.
Drive cross‑functional alignment with media, analytics and creative teams to deliver high‑quality outputs.
Develop, align and implement continuous optimization, A/B testing, strong GEO/SEO performance and application of channel best practices for TA campaigns and experiences.
Qualifications
Bachelor’s degree required; advanced degree (MBA, Master’s) preferred.
6+ years of experience in marketing strategy, product marketing, brand management or go‑to‑market leadership.
Industry experience in pharma, healthcare/digital health or CPG preferred.
Proven ability to develop and execute integrated marketing strategies in complex organizations.
Strong strategic thinking and analytical skills; ability to translate insights into actionable plans.
Experience briefing, developing and launching best‑in‑class creative concepts.
Experience working with marketing data, from market research to industry insights, and an analytical mindset.
Familiarity with paid, earned, owned and internal media communications channels and activations.
Experience influencing senior stakeholders and managing cross‑functional collaboration.
Familiarity with digital ecosystems, omnichannel marketing and performance measurement.
communication skills and executive presence.
Financial acumen and ability to manage budgets effectively.
Agility and adaptability in dynamic business environments.
Candidate demonstrates breadth of diverse leadership experiences and capabilities including influencing, coaching, and driving business impact.
Additional Job Information Last Date to Apply: February 6, 2026
Work Location Assignment: Hybrid
The annual base salary for this position ranges from $124,400.00 to $201,400.00. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 17.5% of the base salary and eligibility to participate in our share‑based long‑term incentive program.
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status.
#J-18808-Ljbffr