Director, Go-To-Market & Campaigns, PfizerForAll
Pfizer, S.A. de C.V, New York, New York, us, 10261
United States - New York – New York City
We’re in relentless pursuit of breakthroughs that change patients’ lives. We innovate every day to make the world a healthier place.
To fully realise Pfizer’s purpose – Breakthroughs that change patients’ lives – we have established a clear set of expectations regarding “what” we need to achieve for patients and “how” we will go about achieving those goals.
Pfizer offers competitive compensation and benefits programmes designed to meet the diverse needs of our colleagues.
PFIZERFORALL GTM & CAMPAIGNS, DIRECTOR PfizerForAll is Pfizer’s consumer‑facing digital platform, delivering exceptional experiences that make it easier for patients to understand, access and manage Pfizer medicines and health resources all in one place. The Pfizer Brand and Campaigns team is the centralised team responsible for stewarding the enterprise brand experience, campaigns and communications across therapeutic areas for this important consumer resource.
The Director, GTM & Campaigns, PfizerForAll will play a pivotal role in driving go‑to‑market strategies and promotional plans for key therapeutic areas for PfizerForAll. This role ensures that Pfizer branded experiences, campaigns and capabilities are delivered with speed, quality and compliance – connecting patients to the Pfizer and partner resources they need with ease, delivering against key KPIs and business goals set by product teams and growing overall Pfizer brand equity and trust.
This is a highly cross‑functional, hands‑on role where you will be leading key Therapeutic Area (TA) go‑to‑market plans that bridge marketing, digital products, innovation and operations – executing on commercial priorities by delivering a clear consumer experience across paid, owned, earned and shared channels.
We are seeking an innovative, inspiring and customer‑focused colleague who has stewarded leading consumer brands through robust strategic development, compelling creative and stories across traditional and digital channels, and delivered on the results that matter.
Business Delivery & Partnership
Serve as integrated lead with product marketers for coordination and alignment to business challenge/objectives, budget, audience prioritisation and insights for new integrated therapeutic area experience
Be accountable to the business for achieving aligned campaign KPIs and executing to budget and delivering ongoing updates on performance against KPIs at critical milestones in campaigns
Serve as the central leader and point of contact in achieving KPIs by organising and driving an integrated delivery team, continuous optimisation, A/B testing, strong GEO/SEO performance and application of channel best practices
Campaign, Platform & Roadmap
In partnership with Media team, ensure ideal TA audience journey and engagement plans across paid, owned and earned channels to drive maximum impact, meet or exceed set KPIs and Pfizer benchmarks/hurdles
Define and execute creative communications and integrated go‑to‑market plan, inclusive of PfizerForAll web and social properties and other paid, owned, earned and shared channels, for key therapeutic areas
Be accountable for the creative brief and managing the agency partnership to deliver against the integrated go‑to‑market plan
Ensure quality delivery and execution of TA experiences within the Pfizer branded ecosystem
Operational Excellence & Cross Functional Integration
Provide financial stewardship and budget management on behalf of Business Units, ensuring resources are allocated effectively to maximise ROI
Partner with TA leadership and business units to identify growth opportunities, refine positioning and influence investment decisions for PfizerForAll properties
Serve as centre‑spoke for execution by managing cross‑functional delivery teams and agency partners, ensuring excellence in creative, production and operational delivery
Advance key marketing capabilities, including omnichannel strategy, performance marketing, customer experience design and data‑driven insights
Champion innovation and external inspiration, actively scanning outside Pfizer for emerging trends, best practices and disruptive ideas
QUALIFICATIONS
Bachelor’s degree required; advanced degree (MBA, Master’s) preferred
8+ years of experience in marketing, commercial strategy or go‑to‑market leadership within a matrixed organisation
Industry experience in pharma, healthcare/digital health or CPG preferred
Expert ability to manage multiple complex projects with competing priorities in a highly regulated environment
Strong financial stewardship skills, including budget ownership and resource allocation
Demonstrated ability to influence and collaborate across senior leadership and cross‑functional teams
Proven track record of inspiring and engaging agency and creative teams to deliver breakthrough creative that drives brand and business impact
Fluency in paid, owned, earned and shared strategies and journey‑based planning
Excellent oral and written communication skills; executive presence and stakeholder management capabilities
Strong quantitative background, which should include data management, analytics, market research, performance marketing and optimisation, KPI tracking, dashboard management
Experience leading integrated marketing strategies across omnichannel ecosystems
Ability to scan external markets for trends and innovation, applying insights to Pfizer’s strategies
Understanding of global regulatory and compliance frameworks relevant to marketing and product launches
Track record of driving operational excellence and change management in large‑scale initiatives
Demonstrated agility and adaptability in dynamic business environments
Passion for innovation and improving patient outcomes through strategic marketing
Proficiency in Microsoft applications and familiarity with marketing technology platforms
Candidate demonstrates a breadth of diverse leadership experiences and capabilities, including the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact
Additional Job Information:
Last Date to Apply: February 6, 2026
Work Location Assignment: Hybrid
#LI-PFE
The annual base salary for this position ranges from $176,600.00 to $282,900.00. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share‑based long‑term incentive programme. We offer comprehensive and generous benefits and programmes to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer matching contributions and an additional Pfizer retirement savings contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, colour, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing non‑discrimination in employment as well as work authorisation and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E‑Verify employer. This position requires permanent work authorisation in the United States.
Pfizer endeavours to make www.pfizer.com/careers accessible to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process and/or interviewing, please email disabilityrecruitment@pfizer.com. This is to be used solely for accommodation requests with respect to the accessibility of our website, online application process and/or interviewing. Requests for any other reason will not be returned.
#J-18808-Ljbffr
We’re in relentless pursuit of breakthroughs that change patients’ lives. We innovate every day to make the world a healthier place.
To fully realise Pfizer’s purpose – Breakthroughs that change patients’ lives – we have established a clear set of expectations regarding “what” we need to achieve for patients and “how” we will go about achieving those goals.
Pfizer offers competitive compensation and benefits programmes designed to meet the diverse needs of our colleagues.
PFIZERFORALL GTM & CAMPAIGNS, DIRECTOR PfizerForAll is Pfizer’s consumer‑facing digital platform, delivering exceptional experiences that make it easier for patients to understand, access and manage Pfizer medicines and health resources all in one place. The Pfizer Brand and Campaigns team is the centralised team responsible for stewarding the enterprise brand experience, campaigns and communications across therapeutic areas for this important consumer resource.
The Director, GTM & Campaigns, PfizerForAll will play a pivotal role in driving go‑to‑market strategies and promotional plans for key therapeutic areas for PfizerForAll. This role ensures that Pfizer branded experiences, campaigns and capabilities are delivered with speed, quality and compliance – connecting patients to the Pfizer and partner resources they need with ease, delivering against key KPIs and business goals set by product teams and growing overall Pfizer brand equity and trust.
This is a highly cross‑functional, hands‑on role where you will be leading key Therapeutic Area (TA) go‑to‑market plans that bridge marketing, digital products, innovation and operations – executing on commercial priorities by delivering a clear consumer experience across paid, owned, earned and shared channels.
We are seeking an innovative, inspiring and customer‑focused colleague who has stewarded leading consumer brands through robust strategic development, compelling creative and stories across traditional and digital channels, and delivered on the results that matter.
Business Delivery & Partnership
Serve as integrated lead with product marketers for coordination and alignment to business challenge/objectives, budget, audience prioritisation and insights for new integrated therapeutic area experience
Be accountable to the business for achieving aligned campaign KPIs and executing to budget and delivering ongoing updates on performance against KPIs at critical milestones in campaigns
Serve as the central leader and point of contact in achieving KPIs by organising and driving an integrated delivery team, continuous optimisation, A/B testing, strong GEO/SEO performance and application of channel best practices
Campaign, Platform & Roadmap
In partnership with Media team, ensure ideal TA audience journey and engagement plans across paid, owned and earned channels to drive maximum impact, meet or exceed set KPIs and Pfizer benchmarks/hurdles
Define and execute creative communications and integrated go‑to‑market plan, inclusive of PfizerForAll web and social properties and other paid, owned, earned and shared channels, for key therapeutic areas
Be accountable for the creative brief and managing the agency partnership to deliver against the integrated go‑to‑market plan
Ensure quality delivery and execution of TA experiences within the Pfizer branded ecosystem
Operational Excellence & Cross Functional Integration
Provide financial stewardship and budget management on behalf of Business Units, ensuring resources are allocated effectively to maximise ROI
Partner with TA leadership and business units to identify growth opportunities, refine positioning and influence investment decisions for PfizerForAll properties
Serve as centre‑spoke for execution by managing cross‑functional delivery teams and agency partners, ensuring excellence in creative, production and operational delivery
Advance key marketing capabilities, including omnichannel strategy, performance marketing, customer experience design and data‑driven insights
Champion innovation and external inspiration, actively scanning outside Pfizer for emerging trends, best practices and disruptive ideas
QUALIFICATIONS
Bachelor’s degree required; advanced degree (MBA, Master’s) preferred
8+ years of experience in marketing, commercial strategy or go‑to‑market leadership within a matrixed organisation
Industry experience in pharma, healthcare/digital health or CPG preferred
Expert ability to manage multiple complex projects with competing priorities in a highly regulated environment
Strong financial stewardship skills, including budget ownership and resource allocation
Demonstrated ability to influence and collaborate across senior leadership and cross‑functional teams
Proven track record of inspiring and engaging agency and creative teams to deliver breakthrough creative that drives brand and business impact
Fluency in paid, owned, earned and shared strategies and journey‑based planning
Excellent oral and written communication skills; executive presence and stakeholder management capabilities
Strong quantitative background, which should include data management, analytics, market research, performance marketing and optimisation, KPI tracking, dashboard management
Experience leading integrated marketing strategies across omnichannel ecosystems
Ability to scan external markets for trends and innovation, applying insights to Pfizer’s strategies
Understanding of global regulatory and compliance frameworks relevant to marketing and product launches
Track record of driving operational excellence and change management in large‑scale initiatives
Demonstrated agility and adaptability in dynamic business environments
Passion for innovation and improving patient outcomes through strategic marketing
Proficiency in Microsoft applications and familiarity with marketing technology platforms
Candidate demonstrates a breadth of diverse leadership experiences and capabilities, including the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact
Additional Job Information:
Last Date to Apply: February 6, 2026
Work Location Assignment: Hybrid
#LI-PFE
The annual base salary for this position ranges from $176,600.00 to $282,900.00. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share‑based long‑term incentive programme. We offer comprehensive and generous benefits and programmes to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer matching contributions and an additional Pfizer retirement savings contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, colour, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing non‑discrimination in employment as well as work authorisation and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E‑Verify employer. This position requires permanent work authorisation in the United States.
Pfizer endeavours to make www.pfizer.com/careers accessible to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process and/or interviewing, please email disabilityrecruitment@pfizer.com. This is to be used solely for accommodation requests with respect to the accessibility of our website, online application process and/or interviewing. Requests for any other reason will not be returned.
#J-18808-Ljbffr