Demand Generation Manager
VANTA Partners Inc, San Mateo, CA, United States
Overview
We’re the leading open-core platform for AI security, trusted by 250,000+ developers and 125+ Fortune 500 companies. Backed by top-tier investors and recommended by major AI labs, we help teams ship secure AI applications and agents through real-time scanning, automated red teaming, and continuous monitoring. About the Role
Own end-to-end demand generation: build and automate high-impact digital programs, campaigns, and events that drive pipeline and revenue. Work closely with Sales to convert interest into customers in a lean, high-velocity Marketing team. What You’ll Do
Programs & Campaigns
Execute targeted digital campaigns for security leaders and developers Build/optimize landing pages, ad creative, offers, and messaging Test channels, audiences, and creatives to maximize performance Manage budgets with focus on CPL and pipeline ROI Support field events and onsite programs Lead Nurture & Lifecycle
Design persona- and stage-specific nurture sequences Implement/refine lead scoring and qualification Own HubSpot workflows, automations, and sequences Convert PLG and sales-led leads into pipeline Reporting & Operations
Deliver weekly pipeline reports by channel/campaign Data & Execution
Analyze metrics to identify gaps and optimize quickly Own CPL, conversion, and pipeline tracking Test and scale high-performing tactics Who You Are
5+ years B2B demand gen (security or dev tools preferred) Hands-on with HubSpot or similar automation platforms Experience running paid campaigns, ABM, conferences/events Proven funnel ownership with revenue impact focus Data-driven; turns CRM/community analytics into campaigns Preferred
Security buyer marketing (AppSec, CISOs) SEO/SEM knowledge Fast-growth startup or open-source GTM background
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We’re the leading open-core platform for AI security, trusted by 250,000+ developers and 125+ Fortune 500 companies. Backed by top-tier investors and recommended by major AI labs, we help teams ship secure AI applications and agents through real-time scanning, automated red teaming, and continuous monitoring. About the Role
Own end-to-end demand generation: build and automate high-impact digital programs, campaigns, and events that drive pipeline and revenue. Work closely with Sales to convert interest into customers in a lean, high-velocity Marketing team. What You’ll Do
Programs & Campaigns
Execute targeted digital campaigns for security leaders and developers Build/optimize landing pages, ad creative, offers, and messaging Test channels, audiences, and creatives to maximize performance Manage budgets with focus on CPL and pipeline ROI Support field events and onsite programs Lead Nurture & Lifecycle
Design persona- and stage-specific nurture sequences Implement/refine lead scoring and qualification Own HubSpot workflows, automations, and sequences Convert PLG and sales-led leads into pipeline Reporting & Operations
Deliver weekly pipeline reports by channel/campaign Data & Execution
Analyze metrics to identify gaps and optimize quickly Own CPL, conversion, and pipeline tracking Test and scale high-performing tactics Who You Are
5+ years B2B demand gen (security or dev tools preferred) Hands-on with HubSpot or similar automation platforms Experience running paid campaigns, ABM, conferences/events Proven funnel ownership with revenue impact focus Data-driven; turns CRM/community analytics into campaigns Preferred
Security buyer marketing (AppSec, CISOs) SEO/SEM knowledge Fast-growth startup or open-source GTM background
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