Overview
As a Search Marketing Manager at adidas your role is to drive organic traffic to adidas US eCom through SEO initiatives. You work with internal and external partners to leverage the power of the adidas brand to grow organic traffic through the support of promotional and go-to-market initiatives. The SEO and paid search teams are growth engines for one of adidas.com’s largest acquisition channels, and this role will be key to integrating all facets of SEO (technical, on-site, GTM, offsite, editorial) to help meet/exceed KPI targets and increase efficiency and ROI on our traffic generation initiatives.
Responsibilities
Support full-funnel traffic generation initiatives by coordinating SEO workstreams; managing projects from concept development to final delivery
Hands-on support of go-to-market and promotional campaigns from a data-driven SEO perspective
Support agency partner relationships with a focus on measuring impact and documenting ROI
Ensure SEO deliverables and output are meeting expectations
Ownership of reporting covering traffic generation, partnership marketing, and PR outreach
Reports can include: link acquisition, conversion and traffic lift from links, impact of content efforts to larger brand initiatives outside of traditional KPI’s.
Leverage reporting and data insights to optimize the program by adjusting agency and team efforts
Support SEO teammates with page optimization experiments, and A/B testing
Identify and build business cases to explore new opportunities and support SEO objectives
Active collaboration with Global SEO and market leads; including participation in seasonal planning, cross-functional initiatives, regular alignment meetings, sharing best practices, and culture building
Educate and build allies in market for your functional area of SEO and SEO holistically by communicating the impact of your actions on business objectives
Leverage data and team insights to build presentations
Regular participation in seasonal Digital Planning calendar workshops
Key Relationships
Performance Marketing
Digital Analytics
NAM Brand & Brand Marketing
Newsrooms, PR, EIM, and Sports Marketing
NAM eCom teams
Content Strategy & Planning
Digital Activation
Knowledge, Skills And Abilities
Experience with digital marketing in a brand environment
Experience in eCommerce environment
Experience in leading a team is a plus
Strong communication & negotiation skills, comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely.
Ability to lead a team and foster an inclusive team culture.
Ability to efficiently work in a cross-functional organization, ability to develop influential and collaborative relationships with stakeholders from digital and non-digital disciplines on all levels.
Creative and energetic team player who has a passion for traffic generation
Extensive experience with content marketing – strategy, production, outreach
Extensive experience with traffic analytics tools
Extensive experience with SEO tools: keyword tracking, keyword research, domain analysis, crawl and log analysis
Extensive experience with reporting tools
Very good project and account management skills
Fluent English, both verbally and written
Minimum Qualifications
4-7+ years of digital marketing experience in organic traffic generation, paid media, or content marketing in-house or at a leading traffic agency.
Proficiency with some or all of these SEO tools/platforms: Google Search Console, Bing Webmaster Tools, Nightwatch, Moz/Stat, Semrush, Ahrefs, Screaming Frog SEO Spider, Adobe and Google Analytics
adidas offers robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options, dental, vision, prescription drug coverage, adoption, with surrogate and fertility support, short and long-term disability, and basic life and AD&D insurance, which can be supplemented with employee-paid coverage. Employees are able to enroll in adidas’ 401k plan and Stock Purchase Plan with employer match. Full-time employees are eligible for education assistance and generous Leave policies including 12 weeks of paid parental leave.
Employees are eligible to earn an annual bonus based on both company and personal performance. Employees accrue prorated flexible time off in the amount .4388 hours per day that increases with years of service, twelve paid holidays throughout the calendar year and Service Time Off during milestone years.
At adidas we offer a Hybrid work policy which requires attendance in the office Monday through Thursday, with the flexibility to work remotely on Friday each week. For work requiring a high degree of collaboration or an in-person presentation, in-office attendance is required even on Friday. The working location of this position is Portland, OR.
Though our teammates hail from all corners of the world, our working language is English.
adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.
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As a Search Marketing Manager at adidas your role is to drive organic traffic to adidas US eCom through SEO initiatives. You work with internal and external partners to leverage the power of the adidas brand to grow organic traffic through the support of promotional and go-to-market initiatives. The SEO and paid search teams are growth engines for one of adidas.com’s largest acquisition channels, and this role will be key to integrating all facets of SEO (technical, on-site, GTM, offsite, editorial) to help meet/exceed KPI targets and increase efficiency and ROI on our traffic generation initiatives.
Responsibilities
Support full-funnel traffic generation initiatives by coordinating SEO workstreams; managing projects from concept development to final delivery
Hands-on support of go-to-market and promotional campaigns from a data-driven SEO perspective
Support agency partner relationships with a focus on measuring impact and documenting ROI
Ensure SEO deliverables and output are meeting expectations
Ownership of reporting covering traffic generation, partnership marketing, and PR outreach
Reports can include: link acquisition, conversion and traffic lift from links, impact of content efforts to larger brand initiatives outside of traditional KPI’s.
Leverage reporting and data insights to optimize the program by adjusting agency and team efforts
Support SEO teammates with page optimization experiments, and A/B testing
Identify and build business cases to explore new opportunities and support SEO objectives
Active collaboration with Global SEO and market leads; including participation in seasonal planning, cross-functional initiatives, regular alignment meetings, sharing best practices, and culture building
Educate and build allies in market for your functional area of SEO and SEO holistically by communicating the impact of your actions on business objectives
Leverage data and team insights to build presentations
Regular participation in seasonal Digital Planning calendar workshops
Key Relationships
Performance Marketing
Digital Analytics
NAM Brand & Brand Marketing
Newsrooms, PR, EIM, and Sports Marketing
NAM eCom teams
Content Strategy & Planning
Digital Activation
Knowledge, Skills And Abilities
Experience with digital marketing in a brand environment
Experience in eCommerce environment
Experience in leading a team is a plus
Strong communication & negotiation skills, comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely.
Ability to lead a team and foster an inclusive team culture.
Ability to efficiently work in a cross-functional organization, ability to develop influential and collaborative relationships with stakeholders from digital and non-digital disciplines on all levels.
Creative and energetic team player who has a passion for traffic generation
Extensive experience with content marketing – strategy, production, outreach
Extensive experience with traffic analytics tools
Extensive experience with SEO tools: keyword tracking, keyword research, domain analysis, crawl and log analysis
Extensive experience with reporting tools
Very good project and account management skills
Fluent English, both verbally and written
Minimum Qualifications
4-7+ years of digital marketing experience in organic traffic generation, paid media, or content marketing in-house or at a leading traffic agency.
Proficiency with some or all of these SEO tools/platforms: Google Search Console, Bing Webmaster Tools, Nightwatch, Moz/Stat, Semrush, Ahrefs, Screaming Frog SEO Spider, Adobe and Google Analytics
adidas offers robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options, dental, vision, prescription drug coverage, adoption, with surrogate and fertility support, short and long-term disability, and basic life and AD&D insurance, which can be supplemented with employee-paid coverage. Employees are able to enroll in adidas’ 401k plan and Stock Purchase Plan with employer match. Full-time employees are eligible for education assistance and generous Leave policies including 12 weeks of paid parental leave.
Employees are eligible to earn an annual bonus based on both company and personal performance. Employees accrue prorated flexible time off in the amount .4388 hours per day that increases with years of service, twelve paid holidays throughout the calendar year and Service Time Off during milestone years.
At adidas we offer a Hybrid work policy which requires attendance in the office Monday through Thursday, with the flexibility to work remotely on Friday each week. For work requiring a high degree of collaboration or an in-person presentation, in-office attendance is required even on Friday. The working location of this position is Portland, OR.
Though our teammates hail from all corners of the world, our working language is English.
adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.
#J-18808-Ljbffr