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Content Marketing Specialist, AWS

SalaryGuide, El Paso, Texas, United States

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Responsibilities

Develop and document a content strategy aligned to AWS partnership priorities, field needs, and NeuraFlash's GTM goals Create high-quality, conversion-driven content across a wide range of digital channels (email, web, blog, social), supporting the marketing and sales funnel from awareness to opportunity acceleration Serve as a content architect and storyteller—translating complex AWS narratives (Amazon Connect, Bedrock, Lex, agentic AI, GenAI automation) into clear, concise, and compelling messaging Produce, edit, and manage content assets including: Solution briefs, one-pagers, and sales collateral Presentations, pitch decks, and AWS-facing enablement materials Email campaigns and nurture tracks Blog posts, thought leadership articles, and customer success stories Event materials, webinar assets, and post-event campaign content Requirements

3+ years of experience in content development, B2B marketing, or GTM roles (preferably within the AWS ecosystem or cloud/AI technology landscape) Strong understanding of AWS, including Amazon Connect and the broader AI/GenAI ecosystem (Lex, Bedrock, agent assistance, automation) Exceptional writing and editing skills, with the ability to simplify complex concepts and create content that converts prospects into qualified leads Hands-on experience creating multi-channel content: email campaigns, blogs, whitepapers, sales decks, infographics, and digital assets Familiarity with SEO, SEM, CMS platforms, CRM systems (Salesforce), and email marketing tools Ability to manage multiple projects simultaneously with strong organization and project management discipline Collaborative mindset with the ability to work cross-functionally with global teams, sales teams, and technical stakeholders A proactive, high-energy, self-starter mentality with a passion for cloud, AI, and shaping the future of customer experience technology

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