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Marketing Specialist

SalaryGuide, El Paso, Texas, United States

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Responsibilities

Support the execution of multi-channel marketing campaigns aligned to sales and business development goals Write and adapt campaign copy for email, social, and outbound sequences Assist with SAP- and partner-facing campaigns, including DF- and co-marketing initiatives Help track campaign performance and contribute to reporting, optimization, and insights Support ongoing social media activity, including drafting posts, coordinating schedules, and maintaining content calendars Create and update basic visual assets using tools like Canva and Adobe Creative Suite Write, edit, and refine marketing, demand, and enablement assets, including campaign content, website copy, newsletters, etc. Help format and update presentations, factsheets, and sales enablement materials Requirements

2–4 years of experience in B2B marketing (technology, consulting, or professional services preferred) Experience working remotely with strong communication and follow-through Ability to execute against deadlines in a fast-paced environment Strong writing and editing skills across short-form and long-form content Experience supporting demand generation or marketing programs Familiarity with marketing automation and CRM platforms Proficiency with Microsoft Word, PowerPoint, and Excel Experience in the SAP ecosystem or enterprise software environment

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