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Freelance Creative

Gelati Celesti, Richmond, Virginia, United States, 23214

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Overview Role:

Freelance Creative

Engagement Type:

1099 with 90-day project, potential to extend

Timing:

Kick off in March ideally

Location:

Richmond, VA

Experience:

2-3 years minimum with cross-channel hands on creative execution

Primary Focus:

Creative execution across social, email, in-store signage, and light site updates

Core Responsibilities

Instagram creative (static posts + Reels)

Lightweight video editing for Reels

Stay abreast of social trends and best practices for content ideation

Participate in ideation for campaigns and to improve creative performance

Email visual assets built in Paytronix

In-store promo signage creative

Light website promo updates

Iteration based on consolidated feedback

Delivery of final, publish-ready assets

AI-Enabled Creative Production AI is a core tool within this role and is expected to be used to accelerate creative production.

Integrate into internal workflows leveraging AI-assisted content creation, leveraging Claude, Notion, Canva, etc.

AI may be used for concepting, layout variations, and production efficiency

Final outputs must reflect strong human judgment and brand fluency

AI-generated work is a starting point, not the finish line

Ways of Working

Weekly creative briefings (long term shift to bi-weekly or monthly)

Consolidated feedback provided by internal team

Publish-ready assets delivered by creative

Leveraging Canva, Adobe, and AI-enabled workflows

Expected Time Commitment

20 hours per week

Ability to attend team meetings 2-3x per week during core hours M-F 9A-3P

Creative work can be completed outside of those hours as long as deliverables are met

Ability to visit stores and production facility in Scott's Addition to shoot content

Compensation

Start with $50-$90 hourly range, dependent upon experience

Please submit your resume and portfolio to HR@gelatiicecream.com

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