Freelance Creative Job at Gelati Celesti Ice Cream LLC in Richmond

Overview

Role: Freelance Creative

Engagement Type: 1099 with 90-day project, potential to extend

Timing: Kick off in March ideally

Location: Richmond, VA

Experience: 2-3 years minimum with cross-channel hands on creative execution

Primary Focus: Creative execution across social, email, in-store signage, and light site updates

• Elevate creative quality

• Increase speed and consistency

• Reduce internal bottlenecks

• Support multiple concurrent campaigns

This is an execution-first role. Strategy, messaging decisions, and channel prioritization remain internal.

Core Responsibilities

Primary (Must-Have)

• Instagram creative (static posts + Reels)
• Lightweight video editing for Reels
• Stay abreast of social trends and best practices for content ideation
• Participate in ideation for campaigns and to improve creative performance
• Email visual assets built in Paytronix
• In-store promo signage creative
• Light website promo updates
• Iteration based on consolidated feedback
• Delivery of final, publish-ready assets

AI-Enabled Creative Production

AI is a core tool within this role and is expected to be used to accelerate creative production.

• Integrate into internal workflows leverage AI assisted content creation leveraging Claude, Notion, Canva etc)
• AI may be used for concepting, layout variations, and production efficiency
• Final outputs must reflect strong human judgment and brand fluency
• AI-generated work is a starting point, not the finish line

Ways of Working

• Weekly creative briefings (long term shift to bi-weekly or monthly)
• Consolidated feedback provided by internal team
• Publish-ready assets delivered by creative
• Leveraging Canva, Adobe, and AI-enabled workflows

Expected Time Commitment

• 20 hours per week
• Ability to attend team meetings 2-3x per week during core hours M-F 9A-3P
• Creative work can be completed outside of those hours as long as deliverables are met
• Ability to visit stores and production facility in Scott's Addition to shoot content

Cost Range

• Start with $50-$90 hourly range, dependent upon experience

Please submit your resume and portfolio to HR@gelatiicecream.com