Position: Marketing Media Transition/
Media Planning Manager
Location: Atlanta, GA (Hybrid- Tue-Thu)
Duration: 9+ Month Contract
Key Responsibilities
Lead media planning and execution across digital and offline channels, with a strong focus on
Retail Media Networks
Manage external media agencies, vendors, and partners to deliver against aggressive timelines
Activate and oversee media programs, serving as the day-to-day point of contact
Assess campaign performance and deliver post-program reviews with actionable insights
Measure program impact across the full path-to-purchase (consumer, shopper, bottler)
Coordinate custom research to evaluate ROI across revenue, brand equity, and shopper engagement
Identify innovative, differentiated media programs that drive consumer choice
Manage multiple programs simultaneously while optimizing efficiency and staying on budget
Qualifications & Requirements (Must Have)
Bachelor’s degree in Marketing, Business, Communications, or a related field
5+ years of experience in Marketing, Media, or Connections Planning/Technology
Experience with strategy development, media planning, and buying (online & offline)
Strong analytical skills with a solid understanding of
media math
Advanced knowledge of retail media networks, digital display, mobile, video, programmatic, and CTV/OTT
Working knowledge of paid search and social media
Excellent project management, communication, and time management skills
Detail-oriented with strong critical thinking and problem-solving abilities
Proficient in Microsoft Office (Excel, PowerPoint, Word)
#J-18808-Ljbffr
Media Planning Manager
Location: Atlanta, GA (Hybrid- Tue-Thu)
Duration: 9+ Month Contract
Key Responsibilities
Lead media planning and execution across digital and offline channels, with a strong focus on
Retail Media Networks
Manage external media agencies, vendors, and partners to deliver against aggressive timelines
Activate and oversee media programs, serving as the day-to-day point of contact
Assess campaign performance and deliver post-program reviews with actionable insights
Measure program impact across the full path-to-purchase (consumer, shopper, bottler)
Coordinate custom research to evaluate ROI across revenue, brand equity, and shopper engagement
Identify innovative, differentiated media programs that drive consumer choice
Manage multiple programs simultaneously while optimizing efficiency and staying on budget
Qualifications & Requirements (Must Have)
Bachelor’s degree in Marketing, Business, Communications, or a related field
5+ years of experience in Marketing, Media, or Connections Planning/Technology
Experience with strategy development, media planning, and buying (online & offline)
Strong analytical skills with a solid understanding of
media math
Advanced knowledge of retail media networks, digital display, mobile, video, programmatic, and CTV/OTT
Working knowledge of paid search and social media
Excellent project management, communication, and time management skills
Detail-oriented with strong critical thinking and problem-solving abilities
Proficient in Microsoft Office (Excel, PowerPoint, Word)
#J-18808-Ljbffr