Sr. Brand Manager, Global Heinz Brand & Portfolio Strategy
Heinz, Chicago, Illinois, United States, 60290
Job Description
As the
Senior Manager; Global Heinz Brand & Portfolio Strategy , you will support charting the course for the future by developing strategic plans that enable the acceleration of business growth around the world. In this role, you will help define and own the brand’s 1 and 3-year strategy, the portfolio architecture, and you’ll set standards that guide the globe against pack design identity, strategic partnerships, nutrition and more. You will also be responsible for establishing the brand's category expansion approach and collaborate to define the ‘global bet’ innovation and renovation agenda for scaled impact around the world. This position reports directly into the Head of Brand Strategy for Global Heinz.
Key Responsibilities
Help shape the long-term Global brand ambition & 1 and 3-year global brand strategy in service of local plan acceleration
Develop strategic frameworks to direct global market models, where to play frameworks, as well as core and expansion portfolio guardrails, ultimately driving repeatable models for growth
Define future Global innovation and renovation opportunities in partnership with Global Innovation and Insights teams; establish repeatable models to embed ‘global bets’ locally for impact at scale
Leverage global data and insights to understand business context and drivers of performance to strengthen results in collaboration zone partners
Partner with country-level leaders in key design markets to strengthen & scale the brand’s growth plans locally
Expand and maintain global pack design architecture guidelines
Build and execute consumer-led global Sponsorship/Partnership strategy to enable scaled value for key markets
Collaborate with local design markets to embed brand guidelines and support delivery against standards
Share best practices and guidance with a highly connected and passionate community of +250 Heinz marketers via monthly Global brand townhalls
Key Skills Expected
Advanced Strategic thinker capable of simplifying and storytelling to effectively translate complex insights into actionable strategies that drive business results
Strong leadership, ownership, influencing skills at all levels across a matrixed organization
Models great collaboration across complex business and cross-functional teams
Curiosity and creative problem solving
Driven, passionate self-starter
Navigates ambiguity with ease, driving clarity and actionability
Qualifications
8+ years' experience in top-tier FMCG marketing, with strong expertise in brand strategy development, commercial drivers understanding, portfolio and category development; prior CPG strategic consulting experience preferred
Proven experience & passion behind building iconic brands with clear ambition, positioning and purpose
Global or multi-market brand strategy experience an asset
Future-oriented strategic thinker who can chart the course in new markets/categories/product lines
Skilled in end-to-end innovation capabilities
Demonstrated P&L experience with strong analytical capability
Clear capabilities in the center of excellence thinking and building guidance to set ‘best-in-class’ standards
Location(s)
Chicago or Toronto
Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.
New Hire Base Salary Range $141,500.00 - $176,900.00
Bonus This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.
The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors
Benefits Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and savingfor the future, we offer plans tailored to meet you and your family’s needs. Coveragefor benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
Wellbeing We offer events, resources, and learning opportunities that inspire aphysical, social, emotional, and financial well-being lifestyle for our employees and their families.
You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:
Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
Emotional – Employee Assistance Program, Wellbeing Programs, Family Support Programs
Financial – 401k,Life, Accidental Death & Dismemberment, Disability
Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact NAZTAOps@kraftheinz.com for assistance.
Location(s)
Chicago/Aon Center
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Senior Manager; Global Heinz Brand & Portfolio Strategy , you will support charting the course for the future by developing strategic plans that enable the acceleration of business growth around the world. In this role, you will help define and own the brand’s 1 and 3-year strategy, the portfolio architecture, and you’ll set standards that guide the globe against pack design identity, strategic partnerships, nutrition and more. You will also be responsible for establishing the brand's category expansion approach and collaborate to define the ‘global bet’ innovation and renovation agenda for scaled impact around the world. This position reports directly into the Head of Brand Strategy for Global Heinz.
Key Responsibilities
Help shape the long-term Global brand ambition & 1 and 3-year global brand strategy in service of local plan acceleration
Develop strategic frameworks to direct global market models, where to play frameworks, as well as core and expansion portfolio guardrails, ultimately driving repeatable models for growth
Define future Global innovation and renovation opportunities in partnership with Global Innovation and Insights teams; establish repeatable models to embed ‘global bets’ locally for impact at scale
Leverage global data and insights to understand business context and drivers of performance to strengthen results in collaboration zone partners
Partner with country-level leaders in key design markets to strengthen & scale the brand’s growth plans locally
Expand and maintain global pack design architecture guidelines
Build and execute consumer-led global Sponsorship/Partnership strategy to enable scaled value for key markets
Collaborate with local design markets to embed brand guidelines and support delivery against standards
Share best practices and guidance with a highly connected and passionate community of +250 Heinz marketers via monthly Global brand townhalls
Key Skills Expected
Advanced Strategic thinker capable of simplifying and storytelling to effectively translate complex insights into actionable strategies that drive business results
Strong leadership, ownership, influencing skills at all levels across a matrixed organization
Models great collaboration across complex business and cross-functional teams
Curiosity and creative problem solving
Driven, passionate self-starter
Navigates ambiguity with ease, driving clarity and actionability
Qualifications
8+ years' experience in top-tier FMCG marketing, with strong expertise in brand strategy development, commercial drivers understanding, portfolio and category development; prior CPG strategic consulting experience preferred
Proven experience & passion behind building iconic brands with clear ambition, positioning and purpose
Global or multi-market brand strategy experience an asset
Future-oriented strategic thinker who can chart the course in new markets/categories/product lines
Skilled in end-to-end innovation capabilities
Demonstrated P&L experience with strong analytical capability
Clear capabilities in the center of excellence thinking and building guidance to set ‘best-in-class’ standards
Location(s)
Chicago or Toronto
Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.
New Hire Base Salary Range $141,500.00 - $176,900.00
Bonus This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.
The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors
Benefits Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and savingfor the future, we offer plans tailored to meet you and your family’s needs. Coveragefor benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
Wellbeing We offer events, resources, and learning opportunities that inspire aphysical, social, emotional, and financial well-being lifestyle for our employees and their families.
You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:
Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
Emotional – Employee Assistance Program, Wellbeing Programs, Family Support Programs
Financial – 401k,Life, Accidental Death & Dismemberment, Disability
Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact NAZTAOps@kraftheinz.com for assistance.
Location(s)
Chicago/Aon Center
#J-18808-Ljbffr