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Digital News Producer

WDRB Media, Louisville, Kentucky, us, 40201

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Digital News Producer – WDRB Media | Louisville, KY WDRB Media is seeking a Digital News Producer with strong writing and editorial skills to join our growing digital newsroom. This position plays a key role in shaping daily news coverage across digital, broadcast, and social platforms. The ideal candidate is organized, detail‑oriented, and comfortable making sound editorial decisions in a fast‑paced news environment.

This role requires a journalist who can think strategically about audience growth and engagement while executing day‑to‑day digital production responsibilities. As part of a large digital team, the Digital Producer will write, edit, and curate content that informs and serves our audience across WDRB.com, WDRB+, and social platforms.

Key Responsibilities

Write and edit original content for digital platforms and broadcast newscasts

Support newsroom journalists by strengthening digital and social storytelling

Write effective digital headlines and summaries optimized for SEO and social engagement

Curate and prioritize daily newsletter content

Clip and edit video from newscasts for use in digital stories

Write, schedule, and publish social media posts across platforms

Monitor news feeds and social platforms to identify and respond to breaking news

Execute social media and SEO strategies to grow and engage digital audiences

Edit sensitive or breaking news content for clarity, accuracy, fairness, and legality

Send breaking news alerts as needed

Qualifications

Strong writing skills with a solid understanding of AP style

Sound news judgment and attention to detail

Ability to manage multiple tasks under deadline in a fast‑paced newsroom

Strong working knowledge of major social media platforms

Familiarity with social media analytics; SEO experience preferred

Skills & Experience

Education: Bachelor’s degree in journalism or a related field preferred

Experience: 1–2 years of digital publishing or newsroom experience

Technical Skills: Proficiency with Microsoft applications and Windows‑based systems; experience with Photoshop and Town News CMS preferred

Why WDRB WDRB Media is a family‑owned organization known for strong journalism, a supportive newsroom culture, and editorial independence. We value collaboration, professionalism, and respect across teams.

Our benefits include:

Low‑cost family medical, dental, and vision coverage

Company‑paid Health Savings Account contribution

Employer‑paid life, short‑term, and long‑term disability insurance

6% employer 401(k) match

Competitive paid time off

Half‑price YMCA membership

Ongoing training and professional development

A collaborative, values‑driven newsroom culture

WDRB has been recognized as Best Place to Work in Kentucky for nine consecutive years.

If you are a motivated digital journalist looking to grow your skills in a respected newsroom, we encourage you to apply.

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