Fractional Chief Marketing Officer (CMO)
Gofractional, Hillsborough, New Jersey, United States
Location:
Remote / Offshore
Engagement Type:
Fractional / Contract (15–40 hours/month depending on scope)
Reports To:
CEO / COO
About the Role We are seeking a strategic and execution-oriented
Fractional Chief Marketing Officer (CMO)
to lead our marketing strategy, demand generation, and brand positioning efforts. This is a remote, offshore-friendly role designed for a senior marketing leader who can operate at both strategic and tactical levels.
The ideal candidate has experience building marketing engines for Fintech/Banking/ Product Companies/ Professional services firms and understands lead generation in regulated or compliance-driven industries.
Key Responsibilities Strategic Leadership
Develop and own the annual and quarterly marketing strategy
Define positioning, messaging, and brand differentiation
Establish KPIs tied to revenue growth and pipeline development
Align marketing with business development and sales goals
Demand Generation
Design scalable lead generation strategies (organic + paid)
Oversee LinkedIn thought leadership strategy
Build and optimize email and nurture funnels
Implement outbound and inbound marketing frameworks
Brand & Market Positioning
Refine value proposition and service messaging
Guide content strategy (blogs, whitepapers, webinars, case studies)
Ensure consistency across all client touchpoints
Performance & Optimization
Set up marketing dashboards and reporting structure
Analyze campaign performance and optimize ROI
Manage marketing budget and vendor relationships
Team & Vendor Oversight
Manage Marketing Associate and external vendors
Recommend tools, automation platforms, and CRM improvements
Build scalable marketing infrastructure
Qualifications
10+ years of marketing experience, with 3+ years in a leadership role
Proven experience in Fintech/Banking/ Product Companies/ Professional services
Strong understanding of digital marketing, LinkedIn growth, email funnels, and performance metrics
Experience working with both onshore, offshore or distributed teams
Strategic thinker with strong execution capabilities
Preferred
Experience in compliance, legal, risk, consulting, or financial services sectors
Experience building marketing functions from early stage to growth stage
Familiarity with HubSpot, Salesforce, or similar CRM platforms
Engagement Structure
Monthly retainer-based compensation
Clear quarterly KPIs tied to pipeline growth and brand visibility
Flexible working hours aligned with U.S. leadership availability
Job Type: Part-time
Pay: $75.00 - $100.00 per hour
Expected hours: 15 – 40 per week
Work Location: Remote
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Remote / Offshore
Engagement Type:
Fractional / Contract (15–40 hours/month depending on scope)
Reports To:
CEO / COO
About the Role We are seeking a strategic and execution-oriented
Fractional Chief Marketing Officer (CMO)
to lead our marketing strategy, demand generation, and brand positioning efforts. This is a remote, offshore-friendly role designed for a senior marketing leader who can operate at both strategic and tactical levels.
The ideal candidate has experience building marketing engines for Fintech/Banking/ Product Companies/ Professional services firms and understands lead generation in regulated or compliance-driven industries.
Key Responsibilities Strategic Leadership
Develop and own the annual and quarterly marketing strategy
Define positioning, messaging, and brand differentiation
Establish KPIs tied to revenue growth and pipeline development
Align marketing with business development and sales goals
Demand Generation
Design scalable lead generation strategies (organic + paid)
Oversee LinkedIn thought leadership strategy
Build and optimize email and nurture funnels
Implement outbound and inbound marketing frameworks
Brand & Market Positioning
Refine value proposition and service messaging
Guide content strategy (blogs, whitepapers, webinars, case studies)
Ensure consistency across all client touchpoints
Performance & Optimization
Set up marketing dashboards and reporting structure
Analyze campaign performance and optimize ROI
Manage marketing budget and vendor relationships
Team & Vendor Oversight
Manage Marketing Associate and external vendors
Recommend tools, automation platforms, and CRM improvements
Build scalable marketing infrastructure
Qualifications
10+ years of marketing experience, with 3+ years in a leadership role
Proven experience in Fintech/Banking/ Product Companies/ Professional services
Strong understanding of digital marketing, LinkedIn growth, email funnels, and performance metrics
Experience working with both onshore, offshore or distributed teams
Strategic thinker with strong execution capabilities
Preferred
Experience in compliance, legal, risk, consulting, or financial services sectors
Experience building marketing functions from early stage to growth stage
Familiarity with HubSpot, Salesforce, or similar CRM platforms
Engagement Structure
Monthly retainer-based compensation
Clear quarterly KPIs tied to pipeline growth and brand visibility
Flexible working hours aligned with U.S. leadership availability
Job Type: Part-time
Pay: $75.00 - $100.00 per hour
Expected hours: 15 – 40 per week
Work Location: Remote
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